Laila Albuquerque

Built an MVP in one weekend with rapid A/B testing to engage existing customers and gather user feedback; designed and iterated six versions of high-fidelity UI components, specs, and PRDs in Figma, accelerating dev handoff and aligning cross-functional teams within 4 weeks; directed marketing initiatives, developing key assets (pitch deck, logo, brand guide) to support strategic outreach; led product design and strategy to launch the Ansel Dashboard, engaging with deals worth 0.5M USD in stealth mode.

Designed and optimized UX flows for landing, filtering, and product feed for a novel digital thrift experience, improving discoverability and engagement across 10+ partnered vendors; designed pitch decks that raised over $30K in funding (e.g., HKSTP, Sino One Million, Poly U Investment Fund); led a team of 3 to organically double social media engagement in 3 months by designing a brand system and curating clothing collections, and marketing assets for activation events at high-traffic locations like HKCEC and The Mills; built early product features leveraging AI to streamline seller-side uploads, cutting manual processing time to under 2 minutes.

Honed communication and design skills by crafting proposals and pitch decks, resulting in a successful return offer.