Independent UX Designer at Laquer y & Catalog Studio, New York (Remote)

Refined UX and product to drive user acquisition for emerging AI and technology companies; led end-to-end UX improvements across landing pages, flows, and onboarding, improving clarity and conversions; collaborated with engineers to prioritize and build new features that drove customer acquisition for SaaS clients.

Design Lead (Contract) at Ansel, San Francisco (Remote)

Built an MVP in one weekend with rapid A/B testing to engage existing customers and gather user feedback; designed and iterated six versions of high-fidelity UI components, specs, and PRDs in Figma, accelerating dev handoff and aligning cross-functional teams within 4 weeks; directed marketing initiatives, developing key assets (pitch deck, logo, brand guide) to support strategic outreach; led product design and strategy to launch the Ansel Dashboard, engaging with deals worth 0.5M USD in stealth mode.

Lead Designer, Founder & CEO at Salvaged

Designed and optimized UX flows for landing, filtering, and product feed for a novel digital thrift experience, improving discoverability and engagement across 10+ partnered vendors; designed pitch decks that raised over $30K in funding (e.g., HKSTP, Sino One Million, Poly U Investment Fund); led a team of 3 to organically double social media engagement in 3 months by designing a brand system and curating clothing collections, and marketing assets for activation events at high-traffic locations like HKCEC and The Mills; built early product features leveraging AI to streamline seller-side uploads, cutting manual processing time to under 2 minutes.

Consultant at Deloitte, Hong Kong

Honed communication and design skills by crafting proposals and pitch decks, resulting in a successful return offer.

Product Designer at UN SPUN

Led design sprints for DTC market activation, working directly with Walden Lam, CEO; produced brand merchandise with Shenzhen manufacturers; extended brand language across digital and physical touchpoints for first-time users of 3D body scan apparel; created large-scale installations and activations (e.g., 12-foot backdrops, selfie mirrors) increasing impressions and sales; collaborated with Ops and product teams to integrate fabric sourcing strategies.