Design Lead (Contract) at Ansel, San Francisco (Remote)

Built an MVP in one weekend with rapid A/B testing to engage existing customers and gather user feedback; designed and iterated six versions of high-fidelity UI components, specs, and PRDs in Figma, accelerating dev handoff and aligning cross-functional teams within 4 weeks; directed marketing initiatives, developing key assets (pitch deck, logo, brand guide) to support strategic outreach; led product design and strategy to launch the Ansel Dashboard, engaging with deals worth 0.5M USD in stealth mode.

Lead Designer, Founder & CEO at Salvaged

Designed and optimized UX flows for landing, filtering, and product feed for a novel digital thrift experience, improving discoverability and engagement across 10+ partnered vendors; designed pitch decks that raised over $30K in funding (e.g., HKSTP, Sino One Million, Poly U Investment Fund); led a team of 3 to organically double social media engagement in 3 months by designing a brand system and curating clothing collections, and marketing assets for activation events at high-traffic locations like HKCEC and The Mills; built early product features leveraging AI to streamline seller-side uploads, cutting manual processing time to under 2 minutes.

Consultant at Deloitte, Hong Kong

Honed communication and design skills by crafting proposals and pitch decks, resulting in a successful return offer.

Product Designer at UN SPUN

Led design sprints for DTC market activation, working directly with Walden Lam, CEO; produced brand merchandise with Shenzhen manufacturers; extended brand language across digital and physical touchpoints for first-time users of 3D body scan apparel; created large-scale installations and activations (e.g., 12-foot backdrops, selfie mirrors) increasing impressions and sales; collaborated with Ops and product teams to integrate fabric sourcing strategies.

Designer & Marketing Consultant at Click (R3A Group), Hong Kong

First hire at local marketing agency handling web, marketing and social media design for 5+ local clients; redesigned websites with optimized landing pages; managed IG/FB feeds, increasing engagement; organized on-site shoots to create lasting brand assets; created Meta ads for A/B testing and proposed visual direction for relaunch.