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Hello! I'm Lai Shan, a versatile professional who has transitioned from engineering project planning to digital marketing and funnel design. As a Freelance Sales Funnel Designer since January 2025, I design landing pages and websites using Figma, Canva, ClickFunnels, and GoHighLevel, and craft content with copywriting frameworks to capture attention and speak to the target audience.…

Leong Lai Shan

PRO

Project Manager, Copywriter, Designer, +1

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Hello! I'm Lai Shan, a versatile professional who has transitioned from engineering project planning to digital marketing and funnel design. As a Freelance Sales Funnel Designer since January 2025, I design landing pages and websites using Figma, Canva, ClickFunnels, and GoHighLevel, and craft content with copywriting frameworks to capture attention and speak to the target audience.…

Next availability:

July 1, 2026

Singapore

Hello! I’m Lai Shan, a versatile professional who has transitioned from engineering project planning to digital marketing and funnel design. As a Freelance Sales Funnel Designer since January 2025, I design landing pages and websites using Figma, Canva, ClickFunnels, and GoHighLevel, and craft content with copywriting frameworks to capture attention and speak to the target audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Fluent

Work Experience

Sales Funnel Designer at Freelance

January 1, 2025 - Present

Learning and applying sales funnel design and digital marketing. Proficient with Figma, Canva, Clickfunnels, and Go High Level for designing funnels and websites. Also applying copywriting frameworks to create content that captures attention and resonates with target audiences.

Project Scheduler/ Planner at Veolia

March 1, 2025 - Present

Develop project schedules for all regional projects; monitor deadlines; coordinate between sub-contractors/vendors/departments and anticipate labour/material/equipment demands to meet schedules; communicate conflicts to Project Manager; prepare and submit weekly/monthly project status and S-curve.

Industry Development Manager at Singapore Contractors Association Limited (SCAL)

November 1, 2021 - May 1, 2023

Coordinated and supported initiatives aimed at improving productivity and digitalization across member companies, involving research, documentation, and communication with internal and external stakeholders. Provided secretarial support to subcommittee chairpersons, including meeting coordination, preparation of agendas, and minute-taking.

Turnaround/ Shutdown Planner at ExxonMobil

November 1, 2018 - May 1, 2020

Plan and execute turnaround work orders involving overhaul of heat exchangers, drums, towers and cooling tower.

Sourcing Specialist (Projects Costing and Buying) at Baker Hughes, a GE Company (formerly GE Oil and Gas/ Vetco Gray)

September 1, 2014 - September 1, 2018

Obtain and negotiate price and delivery with qualified suppliers, before placing PO to the most competitive offer through Oracle; follow through on supplier PO fulfilment i.e. lead time and quality fulfilment.

Project / Maintenance Planner at Mun Siong Engineering Limited

September 1, 2012 - September 1, 2014

Involved in the planning and execution of turnaround, shutdown and maintenance works of ExxonMobil Refinery and Chemical Plants in Jurong Island and Pioneer.

Project Scheduler/ Planner at Veolia

March 1, 2015 - Present

Develop project schedules for all projects within the region; maintain and monitor project deadlines as per work schedule; coordinate between sub-contractors, vendors, and departments; anticipate labour, material, and equipment demands to meet schedules; communicate any conflicts or challenges to the Project Manager; prepare and submit weekly/monthly project status reports and S-curve.