I am a Senior UX/UI Designer and Design Researcher with 5+ years of experience driving consumer-centered product innovation across digital platforms. I specialize in qualitative research (ethnography, usability studies, interviews) and quantitative methods (surveys, UserZoom, Qualtrics), enabling end-to-end insight generation from discovery to validation.
I work closely with Product, Design, and Strategy to shape healthcare, finance, and consumer technology offerings, including B2B and B2C platforms. I translate research into clear design direction and business outcomes, champion user-centered design in both regulated and fast-moving environments, and help build scalable design systems and stakeholder trust.
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