Lali Akhrakhadze

Created new visual identities, brand designs, and marketing assets from scratch for the company’s brands. Designed and updated product labels and packaging for Nabeghlavi for both local and international export markets. Managed local design operations and created marketing materials and brand adaptations for Rauch (Austria) in Georgia. Produced creative campaigns, digital banners, and social media visuals using Adobe Creative Cloud and Figma, and supported other holding brands including Bakhmaro, Buga, Geo-Natura, and Marneuli Food Factory.

Providing comprehensive marketing support for all brands within the holding. Responsibilities include maintaining visual identity for leading brands (Nabeghlavi, Bakhmaro, Buga energy drink, Geo-Natura water, and various lemonades); supporting Marneuli Food Factory (canned foods, sauces, ready meals) with branding, packaging, and visual communication; adapting visual materials for international partnership (RAUCH - juices and iced teas) for local market; delivering necessary marketing support for the distribution company within the holding.

Creating tailored visual solutions, branding, and digital assets customized to individual business needs. Technical pre-press: comprehensive file preparation and technical optimization for offset printing. Production involvement with deep knowledge of paper materials and printing techniques.