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I'm Lalo Sumano, a Senior Art Director specializing in concept-driven campaigns that blend Art Direction, Graphic Design, 3D, and Motion Graphics. With 10+ years of experience collaborating with advertising agencies and creative teams across the U.S. and Mexico, I help brands craft digital-first content, branding systems, and immersive experiential visuals. I'm a strategic, hands-on leader who thrives in fast-paced environments. I bridge creative concepting with execution, guiding cross-functional teams and working with international stakeholders to align output with tourism, commercial, and country-brand objectives. I love turning ideas into compelling visuals and experiences.…I'm Lalo Sumano, a Senior Art Director specializing in concept-driven campaigns that blend Art Direction, Graphic Design, 3D, and Motion Graphics. With 10+ years of experience collaborating with advertising agencies and creative teams across the U.S. and Mexico, I help brands craft digital-first content, branding systems, and immersive experiential visuals. I'm a strategic, hands-on leader who thrives in fast-paced environments. I bridge creative concepting with execution, guiding cross-functional teams and working with international stakeholders to align output with tourism, commercial, and country-brand objectives. I love turning ideas into compelling visuals and experiences.

Lalo Sumano

Art Director, Graphic Designer, 3D Designer, +3

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I'm Lalo Sumano, a Senior Art Director specializing in concept-driven campaigns that blend Art Direction, Graphic Design, 3D, and Motion Graphics. With 10+ years of experience collaborating with advertising agencies and creative teams across the U.S. and Mexico, I help brands craft digital-first content, branding systems, and immersive experiential visuals. I'm a strategic, hands-on leader who thrives in fast-paced environments. I bridge creative concepting with execution, guiding cross-functional teams and working with international stakeholders to align output with tourism, commercial, and country-brand objectives. I love turning ideas into compelling visuals and experiences.…I'm Lalo Sumano, a Senior Art Director specializing in concept-driven campaigns that blend Art Direction, Graphic Design, 3D, and Motion Graphics. With 10+ years of experience collaborating with advertising agencies and creative teams across the U.S. and Mexico, I help brands craft digital-first content, branding systems, and immersive experiential visuals. I'm a strategic, hands-on leader who thrives in fast-paced environments. I bridge creative concepting with execution, guiding cross-functional teams and working with international stakeholders to align output with tourism, commercial, and country-brand objectives. I love turning ideas into compelling visuals and experiences.

Available to hire

I’m Lalo Sumano, a Senior Art Director specializing in concept-driven campaigns that blend Art Direction, Graphic Design, 3D, and Motion Graphics. With 10+ years of experience collaborating with advertising agencies and creative teams across the U.S. and Mexico, I help brands craft digital-first content, branding systems, and immersive experiential visuals.

I’m a strategic, hands-on leader who thrives in fast-paced environments. I bridge creative concepting with execution, guiding cross-functional teams and working with international stakeholders to align output with tourism, commercial, and country-brand objectives. I love turning ideas into compelling visuals and experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Special Projects Art Director at Korea Tourism Organization (KTO)

October 1, 2025 - Present

Led the creative direction and visual identity for two high-profile institutional events in Mexico. Developed the main concept, key visuals, and brand guidelines for the B2B Travel Mart "Conoce tu Corea." Designed the visual system for the B2B Travel Mart Gala Dinner. Created branding and visual assets for the Medical & Wellness Tourism event. Produced print, digital, and large-format promotional materials. Designed motion graphics for presentations, screens, and audiovisual content. Collaborated with international stakeholders to align creative output with tourism, commercial, and country-brand objectives.

Senior Graphic Designer at Wrap One LLC

November 1, 2018 - December 1, 2025

Designed brand identities and logos for new and growing businesses. Created large-scale advertising graphics for vehicle wraps and outdoor applications. Adapted automotive designs to meet client marketing goals and brand standards. Coordinated large-format print production and oversaw quality control for installations. Worked remotely with creative, sales, and production teams across the U.S.

Art Director at VMAS Ideas

August 1, 2019 - December 1, 2019

Developed digital-first campaigns for social platforms using 2D and 3D visuals. Contributed conceptually to creative strategy and brand positioning. Designed high-engagement visual assets optimized for digital performance.

Art Director at Mensaje Clave

March 1, 2017 - September 1, 2018

Led concept development and execution for multi-brand advertising campaigns. Integrated animation, illustration, and 3D to enhance visual storytelling. Streamlined creative workflows to improve interpretation of briefs and delivery.

Teaching Assistant at Oklahoma State University

January 1, 2021 - December 1, 2021

Created visual assets and illustrations for academic evaluations. Supported creative and visual development in an international academic environment.

Senior Graphic Designer | Vehicle Wrap & Outdoor Advertising at Wrap One LLC

November 1, 2018 - December 1, 2025

Professor, Digital Advertising Animation at UPAEP

January 1, 2010 - Present

Designed and taught courses focused on Autodesk Maya and 3D workflows for advertising. Mentored emerging creatives, aligning academic training with real-world agency standards.