I am a performance-driven Marketing and Business Administration professional with a focus on influencer relations, visual storytelling, and data-backed creative strategy. I specialize in scaling social communities through 'saveable' educational content and aesthetic branding, demonstrated by achieving a consistent 1:1 save-to-like ratio within the travel and lifestyle niche. I have experience in influencer vetting, cross-cultural project management, and bridging the gap between creative design and performance metrics to drive brand growth. Proficient in English and Mandarin Chinese, with extensive experience living and studying in international environments.

Lana Haring

I am a performance-driven Marketing and Business Administration professional with a focus on influencer relations, visual storytelling, and data-backed creative strategy. I specialize in scaling social communities through 'saveable' educational content and aesthetic branding, demonstrated by achieving a consistent 1:1 save-to-like ratio within the travel and lifestyle niche. I have experience in influencer vetting, cross-cultural project management, and bridging the gap between creative design and performance metrics to drive brand growth. Proficient in English and Mandarin Chinese, with extensive experience living and studying in international environments.

Available to hire

I am a performance-driven Marketing and Business Administration professional with a focus on influencer relations, visual storytelling, and data-backed creative strategy.

I specialize in scaling social communities through ‘saveable’ educational content and aesthetic branding, demonstrated by achieving a consistent 1:1 save-to-like ratio within the travel and lifestyle niche. I have experience in influencer vetting, cross-cultural project management, and bridging the gap between creative design and performance metrics to drive brand growth. Proficient in English and Mandarin Chinese, with extensive experience living and studying in international environments.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Croatian
Fluent
English
Fluent
Chinese
Advanced
German
Intermediate

Work Experience

Independent Content Creator at TikTok
December 1, 2025 - Present
Scaled a niche TikTok account from 0 to 6,000+ followers in 3 weeks by designing high-value educational carousels and saveable assets; iterated on visual hooks and CTAs to identify high-converting formats for a global audience, maintaining a 1:1 Save-to-Like ratio for long-term retention. Actively managed audience interactions via DMs and comments, translating user feedback into content concepts.
Business Development Executive Intern at WeLearn (Remote)
January 1, 2024 - May 1, 2024
Managed daily high-volume outreach and identification, sourcing and vetting 50+ Instagram influencers daily across various niches; evaluated partners on brand alignment, engagement quality, and audience demographics to ensure high-ROI collaborations; built and maintained a comprehensive, high-accuracy Excel database to track influencer status, rating metrics, and outreach progress.
Supply Chain Management Intern at Trademark Textiles A/S
January 1, 2022 - April 1, 2022
Managed daily communication and quality control with Chinese factories, ensuring brand consistency and adherence to global standards; maintained high-accuracy trackers for supplies and purchase receipts to streamline internal reporting and administrative efficiency.

Education

MA in Modern Chinese Studies at Shanghai Jiao Tong University
January 1, 2024 - January 1, 2026
BA in Business Administration at Shanghai Lixin University of Accounting and Finance
January 1, 2020 - January 1, 2024
AP Marketing Management at IBA Erhvervsakademi Kolding
January 1, 2020 - January 1, 2022
MA in Modern Chinese Studies at Shanghai Jiao Tong University
January 1, 2024 - January 1, 2026
BA in Business Administration at Shanghai Lixin University of Accounting and Finance
January 1, 2020 - January 1, 2024
AP Marketing Management at IBA Erhvervsakademi Kolding
January 1, 2020 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet