Ola Aileru

Responsible for media buying across UK & EU brands including Arla Skyr, Yeo Valley and Starbucks RTDs; achieved CPM reductions of ~5% while preserving reach and video completion, launched integrated campaigns across 4+ platforms (Google, Meta, TikTok, Pinterest) with ~10% uplift in brand awareness (Starbucks DE); contributed to Samsung Smart TV (CTV) advertising reaching 800M households in Belgium; created cross-country campaign templates to improve efficiency by ~15%; optimized media mix by shifting ~25% of budget to higher-performing channels, boosting overall campaign efficiency by ~10%.

Developed integrated media campaigns highlighting the benefits of digital banking, increasing digital platform usage by ~5%; Built and maintained relationships with high-net-worth clients, negotiated renewal terms, and managed mid-term changes; identified cross-sell opportunities; implemented process improvements to enhance team efficiency and client service; analyzed past campaign performance to inform future strategies, achieving improved engagement.

Set up and managed end-to-end digital marketing campaigns across paid social, digital display, TV, radio, print and OOH; collaborated with cross-functional teams to bring client ideas to life; analyzed campaign performance using Google Analytics and Meta reporting hub; researched and tested emerging media channels, delivering a +5% Reach; conducted post-campaign analysis on costing, product placement and value-added deals; executed social campaigns on Facebook, Instagram, TikTok and Pinterest; developed audience segmentation strategies to enhance targeting.