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I'm a dynamic digital marketer with extensive experience in setting up and executing campaigns across social and digital platforms. I’m proficient in analysing campaign performance and making data-driven recommendations to enhance effectiveness. I’m passionate about understanding consumer behaviour to develop engaging and optimised customer journeys. I’m a strong collaborator committed to innovation in digital recommendations media. I have worked with Reckitt Benckiser, Red Bull Energy Drink & Mastercard, and I’m eager to leverage my skills in relationship management, partnerships, strategic thinking, and brand development to deliver impactful campaigns and strong stakeholder relationships for your organisation.…I'm a dynamic digital marketer with extensive experience in setting up and executing campaigns across social and digital platforms. I’m proficient in analysing campaign performance and making data-driven recommendations to enhance effectiveness. I’m passionate about understanding consumer behaviour to develop engaging and optimised customer journeys. I’m a strong collaborator committed to innovation in digital recommendations media. I have worked with Reckitt Benckiser, Red Bull Energy Drink & Mastercard, and I’m eager to leverage my skills in relationship management, partnerships, strategic thinking, and brand development to deliver impactful campaigns and strong stakeholder relationships for your organisation.

Ola Aileru

Marketing Strategist, Brand Strategist, Digital Marketer, +1

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I'm a dynamic digital marketer with extensive experience in setting up and executing campaigns across social and digital platforms. I’m proficient in analysing campaign performance and making data-driven recommendations to enhance effectiveness. I’m passionate about understanding consumer behaviour to develop engaging and optimised customer journeys. I’m a strong collaborator committed to innovation in digital recommendations media. I have worked with Reckitt Benckiser, Red Bull Energy Drink & Mastercard, and I’m eager to leverage my skills in relationship management, partnerships, strategic thinking, and brand development to deliver impactful campaigns and strong stakeholder relationships for your organisation.…I'm a dynamic digital marketer with extensive experience in setting up and executing campaigns across social and digital platforms. I’m proficient in analysing campaign performance and making data-driven recommendations to enhance effectiveness. I’m passionate about understanding consumer behaviour to develop engaging and optimised customer journeys. I’m a strong collaborator committed to innovation in digital recommendations media. I have worked with Reckitt Benckiser, Red Bull Energy Drink & Mastercard, and I’m eager to leverage my skills in relationship management, partnerships, strategic thinking, and brand development to deliver impactful campaigns and strong stakeholder relationships for your organisation.

Available to hire

I’m a dynamic digital marketer with extensive experience in setting up and executing campaigns across social and digital platforms. I’m proficient in analysing campaign performance and making data-driven recommendations to enhance effectiveness. I’m passionate about understanding consumer behaviour to develop engaging and optimised customer journeys. I’m a strong collaborator committed to innovation in digital recommendations media.

I have worked with Reckitt Benckiser, Red Bull Energy Drink & Mastercard, and I’m eager to leverage my skills in relationship management, partnerships, strategic thinking, and brand development to deliver impactful campaigns and strong stakeholder relationships for your organisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Media Specialist at Arla Foods

January 1, 2025 - Present

Responsible for media buying across UK & EU brands including Arla Skyr, Yeo Valley and Starbucks RTDs; achieved CPM reductions of ~5% while preserving reach and video completion, launched integrated campaigns across 4+ platforms (Google, Meta, TikTok, Pinterest) with ~10% uplift in brand awareness (Starbucks DE); contributed to Samsung Smart TV (CTV) advertising reaching 800M households in Belgium; created cross-country campaign templates to improve efficiency by ~15%; optimized media mix by shifting ~25% of budget to higher-performing channels, boosting overall campaign efficiency by ~10%.

Client Engagement Advisor at HSBC UK

January 1, 2024 - Present

Developed integrated media campaigns highlighting the benefits of digital banking, increasing digital platform usage by ~5%; Built and maintained relationships with high-net-worth clients, negotiated renewal terms, and managed mid-term changes; identified cross-sell opportunities; implemented process improvements to enhance team efficiency and client service; analyzed past campaign performance to inform future strategies, achieving improved engagement.

Media Executive (Planning & Buying) at Dentsu

January 1, 2022 - December 31, 2024

Set up and managed end-to-end digital marketing campaigns across paid social, digital display, TV, radio, print and OOH; collaborated with cross-functional teams to bring client ideas to life; analyzed campaign performance using Google Analytics and Meta reporting hub; researched and tested emerging media channels, delivering a +5% Reach; conducted post-campaign analysis on costing, product placement and value-added deals; executed social campaigns on Facebook, Instagram, TikTok and Pinterest; developed audience segmentation strategies to enhance targeting.