Ohen Product Design / Brand Design

OHEN is a specialty coffee roaster built on a single conviction: every bean has a story worth telling. The brand sources single-origin coffees through direct trade relationships, Ethiopia Yirgacheffe for its floral brightness, Colombia Huila for its caramel depth, and roasts each lot to unlock its full character. No blends. No shortcuts.

The specialty coffee market is saturated with brands that all claim authenticity. Most look the same: kraft paper, hand-drawn illustrations, vintage typefaces. OHEN needed a visual identity that felt genuinely artisanal without being nostalgic, premium without being cold, rooted without being clichéd.

LAOUSTUDIO delivered a complete brand identity built around restraint and craft, a system where every design decision mirrors the brand’s philosophy: nothing unnecessary, nothing overlooked. From the macron-marked wordmark to the photorealistic 3D packaging, every touchpoint communicates the same thing: quality you can see before you taste it.

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