Alexandra Lapina
Hi, I’m Alexandra Lapina, a Web Product Designer based in Almaty, Kazakhstan. I have 3 years of full-cycle experience—from user research and complex UX architecture to shipped, live products.
About
Hi, I’m Alexandra Lapina, a Web Product Designer based in Almaty, Kazakhstan. I have 3 years of full-cycle experience—from user research and complex UX architecture to shipped, live products.
I’ve designed an AI-powered psychotherapy platform from scratch, including dual-use user flows, a design system, gamification, and core product logic. I’ve delivered 20+ websites for small and mid-sized businesses (service sites, e-commerce stores, landing pages). I’m comfortable building end-to-end using no-code tools (Tilda) and AI-assisted workflows, and I’ve even coded my own portfolio with Codex. My engineering background shapes my structured thinking, and I also bring experience in industrial and graphic design.
“I’m a Web Product Designer with 3 years of full-cycle experience — from user research and complex UX architecture to shipped, live products. Designed AI-powered psychotherapy platform from zero: dual-user flows, design system, gamification. Delivered 10+ websites for small businesses end-to-end. Engineering background enables systems thinking that most designers can’t fake.”
Link to my portfolio: Website not available. Sign in: https://www.twine.net/signup
- 4 years' experience
- Joined June 2026
Skills· 9
Languages
- RussianFluent
- EnglishFluent
- KoreanBeginner
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Education
- Healthcare
Work experience· 4 roles
Designed a mental health AI product from scratch with 6 product modules (tests, courses, sessions, library, AI-chat, Mental state map); defined architecture, navigation, and key user flows; designed dual-use flows for clients and therapists; built a design system with 3 color schemes and collaborated with developers during implementation; delivered an interactive prototype.
Designed a mental health AI product from scratch with 6 product modules (tests, courses, sessions, library, AI-chat, Mental state map); defined architecture, navigation, and key user flows (Figma, FigJam, Miro); designed dual-use flows for clients and therapists, including AI chat interactions and a gamified psychological profile visualized as a planetary system; delivered them as an interactive prototype; built a design system with 3 color schemes (Figma tokens) and collaborated closely with developers during implementation (Notion).
Designed service websites for clients in psychology and industrial sectors as part of an agency team; Built UI kits & Guidelines, developed user flows, refined layouts and delivered responsive designs across multiple projects; Organized existing Figma files and design system to make them easier for developers to use.
Education
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