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Hi, I’m Alexandra Lapina, a Web Product Designer based in Almaty, Kazakhstan. I have 3 years of full-cycle experience—from user research and complex UX architecture to shipped, live products. I’ve designed an AI-powered psychotherapy platform from scratch, including dual-use user flows, a design system, gamification, and core product logic. I’ve delivered 20+ websites for small and mid-sized businesses (service sites, e-commerce stores, landing pages). I’m comfortable building end-to-end using no-code tools (Tilda) and AI-assisted workflows, and I’ve even coded my own portfolio with Codex. My engineering background shapes my structured thinking, and I also bring experience in industrial and graphic design. "I'm a Web Product Designer with 3 years of full-cycle experience — from user research and complex UX architecture to shipped, live products. Designed AI-powered psychotherapy platform from zero: dual-user flows, design system, gamification. Delivered 10+ websites for small businesses end-to-end. Engineering background enables systems thinking that most designers can't fake." Link to my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Alexandra Lapina, a Web Product Designer based in Almaty, Kazakhstan. I have 3 years of full-cycle experience—from user research and complex UX architecture to shipped, live products. I’ve designed an AI-powered psychotherapy platform from scratch, including dual-use user flows, a design system, gamification, and core product logic. I’ve delivered 20+ websites for small and mid-sized businesses (service sites, e-commerce stores, landing pages). I’m comfortable building end-to-end using no-code tools (Tilda) and AI-assisted workflows, and I’ve even coded my own portfolio with Codex. My engineering background shapes my structured thinking, and I also bring experience in industrial and graphic design. "I'm a Web Product Designer with 3 years of full-cycle experience — from user research and complex UX architecture to shipped, live products. Designed AI-powered psychotherapy platform from zero: dual-user flows, design system, gamification. Delivered 10+ websites for small businesses end-to-end. Engineering background enables systems thinking that most designers can't fake." Link to my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Alexandra Lapina

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Alexandra Lapina, a Web Product Designer based in Almaty, Kazakhstan. I have 3 years of full-cycle experience—from user research and complex UX architecture to shipped, live products. I’ve designed an AI-powered psychotherapy platform from scratch, including dual-use user flows, a design system, gamification, and core product logic. I’ve delivered 20+ websites for small and mid-sized businesses (service sites, e-commerce stores, landing pages). I’m comfortable building end-to-end using no-code tools (Tilda) and AI-assisted workflows, and I’ve even coded my own portfolio with Codex. My engineering background shapes my structured thinking, and I also bring experience in industrial and graphic design. "I'm a Web Product Designer with 3 years of full-cycle experience — from user research and complex UX architecture to shipped, live products. Designed AI-powered psychotherapy platform from zero: dual-user flows, design system, gamification. Delivered 10+ websites for small businesses end-to-end. Engineering background enables systems thinking that most designers can't fake." Link to my portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Alexandra Lapina, a Web Product Designer based in Almaty, Kazakhstan. I have 3 years of full-cycle experience—from user research and complex UX architecture to shipped, live products. I’ve designed an AI-powered psychotherapy platform from scratch, including dual-use user flows, a design system, gamification, and core product logic. I’ve delivered 20+ websites for small and mid-sized businesses (service sites, e-commerce stores, landing pages). I’m comfortable building end-to-end using no-code tools (Tilda) and AI-assisted workflows, and I’ve even coded my own portfolio with Codex. My engineering background shapes my structured thinking, and I also bring experience in industrial and graphic design. "I'm a Web Product Designer with 3 years of full-cycle experience — from user research and complex UX architecture to shipped, live products. Designed AI-powered psychotherapy platform from zero: dual-user flows, design system, gamification. Delivered 10+ websites for small businesses end-to-end. Engineering background enables systems thinking that most designers can't fake." Link to my portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Alexandra Lapina, a Web Product Designer based in Almaty, Kazakhstan. I have 3 years of full-cycle experience—from user research and complex UX architecture to shipped, live products.

I’ve designed an AI-powered psychotherapy platform from scratch, including dual-use user flows, a design system, gamification, and core product logic. I’ve delivered 20+ websites for small and mid-sized businesses (service sites, e-commerce stores, landing pages). I’m comfortable building end-to-end using no-code tools (Tilda) and AI-assisted workflows, and I’ve even coded my own portfolio with Codex. My engineering background shapes my structured thinking, and I also bring experience in industrial and graphic design.

“I’m a Web Product Designer with 3 years of full-cycle experience — from user research and complex UX architecture to shipped, live products. Designed AI-powered psychotherapy platform from zero: dual-user flows, design system, gamification. Delivered 10+ websites for small businesses end-to-end. Engineering background enables systems thinking that most designers can’t fake.”

Link to my portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Fluent

Korean

Beginner

Work Experience

UX/UI Designer at Freelance

January 1, 2022 - Present

Designed landing pages, service websites and e-commerce stores (Figma, Tilda); Built websites using no-code tools (Tilda); Created branding and marketing materials, including banners and print design (Adobe Illustrator, Figma).

UX/UI Product Designer at Mindloom (Startup)

September 1, 2024 - September 1, 2025

Designed a mental health AI product from scratch with 6 product modules (tests, courses, sessions, library, AI-chat, Mental state map); defined architecture, navigation, and key user flows (Figma, FigJam, Miro); designed dual-use flows for clients and therapists, including AI chat interactions and a gamified psychological profile visualized as a planetary system; delivered them as an interactive prototype; built a design system with 3 color schemes (Figma tokens) and collaborated closely with developers during implementation (Notion).

UX/UI Designer at Viento.ru

October 1, 2023 - September 1, 2025

Designed service websites for clients in psychology and industrial sectors as part of an agency team; Built UI kits & Guidelines, developed user flows, refined layouts and delivered responsive designs across multiple projects; Organized existing Figma files and design system to make them easier for developers to use.

UX/UI Product Designer at Mindloom

September 1, 2024 - September 1, 2025

Designed a mental health AI product from scratch with 6 product modules (tests, courses, sessions, library, AI-chat, Mental state map); defined architecture, navigation, and key user flows; designed dual-use flows for clients and therapists; built a design system with 3 color schemes and collaborated with developers during implementation; delivered an interactive prototype.