Available to hire
Hi, I’m Lara Casado. With a strong background in brand design and strategy, I love creating visual identities that truly reflect a brand’s values and goals. I’m experienced in managing the entire creative process, ensuring smooth execution and delivering impactful marketing assets both digitally and physically. Currently based in Bali, I’m passionate about working closely with clients to translate their vision into strategic design solutions.
My experience spans project management in retail tech and managing large teams, where I focus on performance, strategy, and client relations. I thrive on coordinating cross-functional teams and driving projects that optimize client experiences. I’m excited to connect and bring creative, results-focused solutions to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Work Experience
Brand Designer and Strategist at Freelance
January 1, 2024 - June 12, 2024Build visual identities that align with each brand’s core values and goals. Lead end-to-end creative processes, from concept development to final delivery. Manage timelines and communications to ensure smooth, efficient execution. Translate client vision into strategic design and messaging across platforms. Deliver results-focused brand and marketing assets for digital and physical use.
Brand Designer and Strategist at Freelance
January 1, 2024 - June 5, 2024Build visual identities that align with each brand’s core values and goals. Lead end-to-end creative processes, from concept development to final delivery. Manage timelines and communications to ensure smooth, efficient execution. Translate client vision into strategic design and messaging across platforms. Deliver results-focused brand and marketing assets for digital and physical use.
Brand Designer and Strategist at Freelance
January 1, 2024 - June 3, 2024Build visual identities that align with each brand’s core values and goals. Lead end-to-end creative processes, from concept development to final delivery. Manage timelines and communications to ensure smooth, efficient execution. Translate client vision into strategic design and messaging across platforms. Deliver results-focused brand and marketing assets for digital and physical use.
Project Manager at NEXTAIL LABS
November 1, 2021 - January 31, 2024Lead retail tech implementation projects for clients across the globe. Coordinate with internal teams (Product, Engineering, Success) to deliver projects on time. Manage international client relationships, ensuring alignment with business goals and KPIs. Drive project strategy, milestones, and reporting, tracking P&L and growth impact. Support change management and team adoption of data-driven, automated solutions. Identify inefficiencies and propose process improvements to optimize client experience.
Project Manager at NEXTAIL LABS
November 1, 2021 - January 31, 2024Lead retail tech implementation projects for clients globally. Coordinate with internal teams including Product, Engineering, Success to ensure timely delivery. Manage international client relationships, aligning with business goals and KPIs. Drive project strategy, milestones, reporting, and track P&L and growth impact. Support change management and team adoption of data-driven automated solutions. Identify inefficiencies and propose process improvements for optimized client experience.
Project Manager at Nextail Labs
November 1, 2021 - January 31, 2024Lead retail tech implementation projects for clients globally. Coordinate with internal teams (Product, Engineering, Success) to deliver projects on time. Manage international client relationships, ensuring alignment with business goals and KPIs. Drive project strategy, milestones, and reporting, tracking P&L and growth impact. Support change management and team adoption of data-driven, automated solutions. Identify inefficiencies and propose process improvements to optimize client experience.
Team Manager at LOUIS VUITTON
July 1, 2019 - July 31, 2021Lead a 80-person team, focusing on performance coaching and daily operations. Manage store strategy and execution: stock, tech incidents, and visual merchandising. Coordinate with marketing for VIP events and client activations. Oversee CRM usage and data-driven actions to boost client retention. Ensure premium in-store experience and represent the brand in high-profile client relations.
Team Manager at LOUIS VUITTON
July 1, 2019 - July 31, 2021Led an 80-person team focusing on performance coaching and daily operations. Managed store strategy and execution including stock, tech incidents, and visual merchandising. Coordinated marketing efforts for VIP events and client activations. Oversaw CRM usage and data-driven actions to boost client retention. Ensured premium in-store experience and represented the brand in high-profile client relations.
Team Manager at Louis Vuitton
July 1, 2019 - July 31, 2021Led a team of 80 people focusing on performance coaching and daily operations. Managed store strategy and execution including stock, tech incidents, and visual merchandising. Coordinated with marketing for VIP events and client activations. Oversaw CRM usage and data-driven actions to boost client retention. Ensured a premium in-store experience and represented the brand in high-profile client relations.
Education
Bachelor’s Degree at Universidad Rey Juan Carlos
September 1, 2010 - June 30, 2015Bachelor’s Degree at Universidad Rey Juan Carlos
September 1, 2010 - June 30, 2015Bachelor’s Degree at Universidad Rey Juan Carlos
September 1, 2010 - June 30, 2015Qualifications
Industry Experience
Retail, Consumer Goods, Travel & Hospitality, Software & Internet, Professional Services
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