Lara Ferreira

As a Product Designer at Tractian from June 2024 to present, I lead the design and development of new product features in close collaboration with product managers, developers, and fellow designers. I play a key strategic role in the company’s expansion into the US market, focusing on user-specific needs and pain points by engaging directly with clients and internal stakeholders. I identify usability issues, uncover opportunities for improvement, and conceptualize new features that drive value across the IoT-powered industrial asset performance management platform.

At 42WETech, from January 2022 to April 2024, I led end-to-end UI/UX design projects across diverse industries, delivering user-centered solutions from concept through execution. Notable projects included designing a mobile app to configure and operate an electrostimulation device for fitness, and a web platform for subscription acquisition and management tailored to anonymous whistleblowing services in corporate environments. I used various UX methodologies such as user research, competitive benchmarking, user flows, and high-fidelity wireframes to ensure effective, high-quality outcomes. I collaborated closely with engineering and development teams throughout the design lifecycle to validate technical feasibility and ensure smooth handoffs and implementation.