Product Designer with 4 years of experience leading end-to-end design for cross-platform applications across web, mobile, and desktop. Specialized in crafting intuitive, user-centered solutions for B2B and SaaS products, with a strong track record of turning complex business requirements into great interfaces. I'm proficient in Figma and Adobe Creative Suite, and experienced in working closely with international, cross-functional teams. Passionate about integrating AI into everyday workflows to enhance usability, automate routine tasks, and drive innovation in product design.

Lara Ferreira

Product Designer with 4 years of experience leading end-to-end design for cross-platform applications across web, mobile, and desktop. Specialized in crafting intuitive, user-centered solutions for B2B and SaaS products, with a strong track record of turning complex business requirements into great interfaces. I'm proficient in Figma and Adobe Creative Suite, and experienced in working closely with international, cross-functional teams. Passionate about integrating AI into everyday workflows to enhance usability, automate routine tasks, and drive innovation in product design.

Available to hire

Product Designer with 4 years of experience leading end-to-end design for cross-platform applications across web, mobile, and desktop. Specialized in crafting intuitive, user-centered solutions for B2B and SaaS products, with a strong track record of turning complex business requirements into great interfaces. I’m proficient in Figma and Adobe Creative Suite, and experienced in working closely with international, cross-functional teams. Passionate about integrating AI into everyday workflows to enhance usability, automate routine tasks, and drive innovation in product design.

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Experience Level

Expert

Language

Portuguese
Fluent
English
Advanced

Work Experience

Product Designer at Tractian
June 1, 2024 - Present
As a Product Designer at Tractian from June 2024 to present, I lead the design and development of new product features in close collaboration with product managers, developers, and fellow designers. I play a key strategic role in the company’s expansion into the US market, focusing on user-specific needs and pain points by engaging directly with clients and internal stakeholders. I identify usability issues, uncover opportunities for improvement, and conceptualize new features that drive value across the IoT-powered industrial asset performance management platform.
Product Designer at 42WETech
April 30, 2024 - August 27, 2025
At 42WETech, from January 2022 to April 2024, I led end-to-end UI/UX design projects across diverse industries, delivering user-centered solutions from concept through execution. Notable projects included designing a mobile app to configure and operate an electrostimulation device for fitness, and a web platform for subscription acquisition and management tailored to anonymous whistleblowing services in corporate environments. I used various UX methodologies such as user research, competitive benchmarking, user flows, and high-fidelity wireframes to ensure effective, high-quality outcomes. I collaborated closely with engineering and development teams throughout the design lifecycle to validate technical feasibility and ensure smooth handoffs and implementation.

Education

Bachelor's Degree in Design at UEMG, UNA
March 1, 2020 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Professional Services, Manufacturing