Hi, I’m Lara Kenza Durrer, a Swiss hospitality and marketing professional with a strong interest in brand strategy and innovation. I recently graduated With Honors from a Bachelor of Business Administration in International Hospitality Business, specializing in Luxury Brand Strategy, and will begin a Master in International Hospitality Management at EHL this September. My background combines operational hospitality experience with strategic marketing and analytical skills. I am particularly interested in product positioning, brand storytelling, and data-driven marketing approaches, including emerging technologies such as AI. Curious, structured, and internationally minded, I thrive in collaborative environments and enjoy working at the intersection of customer experience, business development, and brand performance. Fluent in French and English, with working proficiency in German.…Hi, I’m Lara Kenza Durrer, a Swiss hospitality and marketing professional with a strong interest in brand strategy and innovation. I recently graduated With Honors from a Bachelor of Business Administration in International Hospitality Business, specializing in Luxury Brand Strategy, and will begin a Master in International Hospitality Management at EHL this September. My background combines operational hospitality experience with strategic marketing and analytical skills. I am particularly interested in product positioning, brand storytelling, and data-driven marketing approaches, including emerging technologies such as AI. Curious, structured, and internationally minded, I thrive in collaborative environments and enjoy working at the intersection of customer experience, business development, and brand performance. Fluent in French and English, with working proficiency in German.WWWW…