Lara Kenza Durrer

Hi, I’m Lara Kenza Durrer, a Swiss hospitality and marketing professional with a strong interest in brand strategy and innovation. I recently graduated With Honors from a Bachelor of Business Administration in International Hospitality Business, specializing in Luxury Brand Strategy, and will begin a Master in International Hospitality Management at EHL this September.
My background combines operational hospitality experience with strategic marketing and analytical skills. I am particularly interested in product positioning, brand storytelling, and data-driven marketing approaches, including emerging technologies such as AI.
Curious, structured, and internationally minded, I thrive in collaborative environments and enjoy working at the intersection of customer experience, business development, and brand performance.
Fluent in French and English, with working proficiency in German.