Lara Marjanović

Project management for marketing and branding initiatives; coordinating cross-functional teams, ensuring timely delivery and budget control; overseeing content creation and campaign execution.

Managed media operations, KPI tracking, campaign reporting, cross-functional coordination with internal and external teams; supported PR, social media campaigns and POS materials development.

Supported brand marketing initiatives and mass media activities, contributed to market research and reporting, assisted with KPI tracking, media planning and buying, and coordinated with agencies and retailers to ensure timely delivery of campaigns across multiple markets.