Digital Marketing Project Manager

Lara Marjanović

Digital Marketing Project Manager

Available to hire

Digital Marketing Project Manager

Experience Level

Language

English
Fluent
German
Advanced
Spanish; Castilian
Beginner
Croatian
Fluent

Work Experience

Brand Marketing Assistant at PepsiCo
January 1, 2021 - March 31, 2021
Supported brand marketing initiatives and mass media activities, contributed to market research and reporting, assisted with KPI tracking, media planning and buying, and coordinated with agencies and retailers to ensure timely delivery of campaigns across multiple markets.
Marketing Specialist at New Moment Marketing Agency
October 1, 2020 - January 31, 2021
Implemented marketing strategies, content creation, social media planning, and performance reporting; supported client campaigns across multiple markets.
Media Operations Specialist at BMW Group
June 1, 2024 - December 31, 2024
Managed media operations, KPI tracking, campaign reporting, cross-functional coordination with internal and external teams; supported PR, social media campaigns and POS materials development.
Project Manager at The Marco Engine
February 1, 2025 - Present
Project management for marketing and branding initiatives; coordinating cross-functional teams, ensuring timely delivery and budget control; overseeing content creation and campaign execution.

Education

Master in Management at NEU Business School
January 1, 2023 - January 1, 2024
Bachelor of Economics at FEFA (Faculty of Economics, Finance and Administration), Belgrade, Serbia
January 1, 2016 - January 1, 2020

Qualifications

KPMG Ace the Case
January 1, 2018 - January 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other