Hi! I’m Lara Roxana Popa. I’m a creative storyteller and content creator with over 10 years of experience in writing, branding, and digital marketing. I graduated in Drama and Acting from the University of Bucharest, and I worked as an actress for years before I decided to take control of my own story. That’s when I launched my fashion brand, TEYXO, and suddenly I was doing everything myself — from the narrative and branding to filming and editing. I taught myself video editing and became the director of my own creative world. I’m a rebel at heart, I love to travel, and I’m a professional writer and screenwriter — with award-winning films under my belt. I’m passionate about storytelling, and I love creating content that feels real, bold, and impactful.

Lara Roxana Popa

Hi! I’m Lara Roxana Popa. I’m a creative storyteller and content creator with over 10 years of experience in writing, branding, and digital marketing. I graduated in Drama and Acting from the University of Bucharest, and I worked as an actress for years before I decided to take control of my own story. That’s when I launched my fashion brand, TEYXO, and suddenly I was doing everything myself — from the narrative and branding to filming and editing. I taught myself video editing and became the director of my own creative world. I’m a rebel at heart, I love to travel, and I’m a professional writer and screenwriter — with award-winning films under my belt. I’m passionate about storytelling, and I love creating content that feels real, bold, and impactful.

Available to hire

Hi! I’m Lara Roxana Popa.
I’m a creative storyteller and content creator with over 10 years of experience in writing, branding, and digital marketing.
I graduated in Drama and Acting from the University of Bucharest, and I worked as an actress for years before I decided to take control of my own story.
That’s when I launched my fashion brand, TEYXO, and suddenly I was doing everything myself — from the narrative and branding to filming and editing. I taught myself video editing and became the director of my own creative world.
I’m a rebel at heart, I love to travel, and I’m a professional writer and screenwriter — with award-winning films under my belt. I’m passionate about storytelling, and I love creating content that feels real, bold, and impactful.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
French
Intermediate
Italian
Intermediate

Work Experience

Co-Founder, Marketing Director & Content Creator at TEYXO
January 1, 2014 - December 31, 2024
Developing marketing strategies to grow the brand, including Etsy, social media, and email marketing; supervising production; developing film projects; screenwriting, acting and production.
Screenwriter at Pocket FM
January 1, 2023 - December 31, 2024
Wrote scripts for Pocket FM projects (2023-2024).
Actor at Independent
January 1, 2011 - Present
Independent actor active since 2011, including leading roles in film and theatre and participation in national campaigns.
Screenwriter at Compas Studio
January 1, 2012 - January 1, 2013
Contributed to a major national campaign, We Also Have Superheroes, developing narrative concepts and scripts. Wrote scripts, fairy tales and comic narratives for multimedia formats.
Drama Therapist at Spitalul Obregia
January 1, 2011 - January 1, 2013
Used role-play techniques to help clients process trauma. Created two collaborative stories about overcoming fear.
Co-Founder, Marketing Director & Content Creator at Sparkly Pictures
January 1, 2016 - December 31, 2022
Co-founded and scaled a DTC fashion brand; built multi-channel marketing across Etsy, social media and email; led production for award-winning festival projects; managed supplier relations and team supervision.
Co-Founder, Writer & Producer at TYXO
January 1, 2014 - January 1, 2024
Founding partner; created and produced original film projects; developed brand strategy and content; oversaw production from concept through post-production.

Education

BA in Marketing & Communication (Journalism) at University of Bucharest, Romania
October 1, 2007 - July 1, 2010
Bachelor of Arts in Drama at Spiru Haret University of Bucharest, Romania
October 1, 2008 - July 1, 2011
BA in Journalism and Drama at University of Bucharest
January 11, 2030 - January 1, 2011
C1 Advanced at University of Cambridge
January 11, 2030 - February 10, 2026

Qualifications

BA in Journalism and Drama
January 11, 2030 - January 1, 2011
C1 Advanced
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other, Consumer Goods