Available to hire
I’m Lara Martins, a multi-disciplinary marketer and storyteller focused on social media strategy and digital content. I craft engaging, multilingual campaigns (English and Portuguese) and tailor content for international audiences to boost brand presence across platforms.
Over the years I’ve built and managed campaigns, created versatile content (copy, video, design) and collaborated with creators to expand reach. I’m known for turning data into story-driven initiatives that drive engagement and growth, especially in travel, hospitality and cultural spaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
French
Advanced
Work Experience
Tour Guide at Porto Walkers
May 1, 2024 - PresentLed gastronomy and wine tours in English and Portuguese with engaging storytelling. Adapted cultural content for international audiences; skills transferable to tailoring brand content across platforms.
Social Media Manager at Porto Walkers
November 1, 2020 - PresentLocalized in active accounts, driving +200% engagement through seasonal storytelling campaigns. Achieved 31% follower growth (+245) in 90 days with organic, targeted strategy. Created and scheduled content across platforms using Canva and Meta Business Suite. Negotiated collaborations with content creators to expand reach. Coordinated content strategy aligned with tourism seasons.
Hostess at Hotel Corinthia Lisbon
October 1, 2023 - September 20, 2025Managed guest relations and multilingual bookings.
Front of House at Alma da Theatre Company
April 1, 2023 - September 20, 2025Assisted patrons and supported events in a cultural performance setting.
Social Media Manager at Porto Walkers
November 1, 2024 - PresentManaged social media accounts, created content calendars, and led campaign storytelling, increasing engagement and brand presence across platforms.
Front of House at Almada Theatre Company
February 1, 2022 - April 1, 2023Assisted patrons and supported events in a cultural performance setting.
Hostess at Hotel Corinthia Lisbon
December 1, 2022 - October 1, 2023Managed guest relations and multilingual bookings.
Education
Bachelor's Degree in Fine Arts at Faculty of Fine Arts, University of Lisbon
October 1, 2018 - July 1, 2021Digital Marketing Course 2.0 (DGERT-certified) at Lisbon Digital School
May 1, 2025 - August 1, 2025Professional Multimedia Technician at Escola Básica Secundária Francisco Simões
September 1, 2015 - July 1, 2018Bachelor's degree in Digital Storytelling / UX/UI / Interactive Media at Faculty of Fine Arts, University of Lisbon
October 1, 2018 - July 1, 2021Professional Training in Table and Bar Service at Hospitality Academy / Talenter Academy
December 1, 2018 - December 31, 2018Intensive Introductory Workshop on Actor Techniques at ACT Escola de Atores
December 1, 2022 - December 31, 2022Specialization in digital storytelling, UX/UI and interactive media at Faculty of Fine Arts, University of Lisbon
October 1, 2018 - July 1, 2021Qualifications
Coding foundations (HTML, CSS, JavaScript)
October 1, 2018 - July 1, 2021DGERT-Certified Digital Marketing Course 2.0
May 1, 2025 - August 1, 2025Professional Multimedia Technician
September 1, 2015 - July 1, 2018Professional DGERT-Certified Digital Marketing Course 2.0
January 11, 2030 - December 2, 2025Intensive Introductory Workshop on Actor Techniques
December 1, 2022 - December 31, 2022Table and Bar Service Certification
December 1, 2018 - December 31, 2018DGERT-Certified Digital Marketing Course (Lisbon Digital School)
January 11, 2030 - December 21, 2025Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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