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I am a Communications and Marketing Leader with solid experience in content management and planning editorial calendars across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest. I have over 5 years of experience producing internal and external events and 360° integrated campaigns—from concept to KPI measurement—transforming data into actionable insights for paid traffic and performance. I am proficient in Meta for Business and Google Ads, and I bring a strong toolkit of Microsoft Office, Looker Studio, ClickUp, Trello, Mlabs, Stilingue, Mailchimp, Buzzmonitor, Postgrain, Emplifi, Dashgoo, Canva, Movavi, and CapCut to the table. I excel at turning strategy into measurable results, collaborating with production teams, photographers, editors, and suppliers, and translating data into clear, actionable steps for paid and organic campaigns. I thrive in fast-paced environments and enjoy contributing to brand activations, events, and launches while continuously optimizing content for impact.…I am a Communications and Marketing Leader with solid experience in content management and planning editorial calendars across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest. I have over 5 years of experience producing internal and external events and 360° integrated campaigns—from concept to KPI measurement—transforming data into actionable insights for paid traffic and performance. I am proficient in Meta for Business and Google Ads, and I bring a strong toolkit of Microsoft Office, Looker Studio, ClickUp, Trello, Mlabs, Stilingue, Mailchimp, Buzzmonitor, Postgrain, Emplifi, Dashgoo, Canva, Movavi, and CapCut to the table. I excel at turning strategy into measurable results, collaborating with production teams, photographers, editors, and suppliers, and translating data into clear, actionable steps for paid and organic campaigns. I thrive in fast-paced environments and enjoy contributing to brand activations, events, and launches while continuously optimizing content for impact.

Larissa Martins Duarte

Content Creator, Social Media Manager, Marketing Strategist, +2

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I am a Communications and Marketing Leader with solid experience in content management and planning editorial calendars across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest. I have over 5 years of experience producing internal and external events and 360° integrated campaigns—from concept to KPI measurement—transforming data into actionable insights for paid traffic and performance. I am proficient in Meta for Business and Google Ads, and I bring a strong toolkit of Microsoft Office, Looker Studio, ClickUp, Trello, Mlabs, Stilingue, Mailchimp, Buzzmonitor, Postgrain, Emplifi, Dashgoo, Canva, Movavi, and CapCut to the table. I excel at turning strategy into measurable results, collaborating with production teams, photographers, editors, and suppliers, and translating data into clear, actionable steps for paid and organic campaigns. I thrive in fast-paced environments and enjoy contributing to brand activations, events, and launches while continuously optimizing content for impact.…I am a Communications and Marketing Leader with solid experience in content management and planning editorial calendars across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest. I have over 5 years of experience producing internal and external events and 360° integrated campaigns—from concept to KPI measurement—transforming data into actionable insights for paid traffic and performance. I am proficient in Meta for Business and Google Ads, and I bring a strong toolkit of Microsoft Office, Looker Studio, ClickUp, Trello, Mlabs, Stilingue, Mailchimp, Buzzmonitor, Postgrain, Emplifi, Dashgoo, Canva, Movavi, and CapCut to the table. I excel at turning strategy into measurable results, collaborating with production teams, photographers, editors, and suppliers, and translating data into clear, actionable steps for paid and organic campaigns. I thrive in fast-paced environments and enjoy contributing to brand activations, events, and launches while continuously optimizing content for impact.

Available to hire

I am a Communications and Marketing Leader with solid experience in content management and planning editorial calendars across Instagram, TikTok, Facebook, LinkedIn, X (Twitter), YouTube, and Pinterest. I have over 5 years of experience producing internal and external events and 360° integrated campaigns—from concept to KPI measurement—transforming data into actionable insights for paid traffic and performance. I am proficient in Meta for Business and Google Ads, and I bring a strong toolkit of Microsoft Office, Looker Studio, ClickUp, Trello, Mlabs, Stilingue, Mailchimp, Buzzmonitor, Postgrain, Emplifi, Dashgoo, Canva, Movavi, and CapCut to the table.

I excel at turning strategy into measurable results, collaborating with production teams, photographers, editors, and suppliers, and translating data into clear, actionable steps for paid and organic campaigns. I thrive in fast-paced environments and enjoy contributing to brand activations, events, and launches while continuously optimizing content for impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Senior Marketing Online Analyst at Grupo Locale

November 1, 2025 - Present

Social media leader for all Locale Group brands: Locale Caffé, Locale Trattoria, Oguru Sushi & Bar, Go by Oguru, Grupo Locale, Exímia, and Somos Locale (internal channel for employees). Manage online fronts: Eletromidia, Google, websites, CRM, and digital communication. Strategy and organic content for Instagram and TikTok (topics, scripts, and posting schedules). Coordinate with production teams, photographers, editors, and suppliers. Paid traffic management (Meta and TikTok) with a partner agency. Perform performance analyses and generate reports for social media and media. Participate in brand activations, events, and launches.

Senior Marketing Analyst at ABB Brazil

April 1, 2024 - March 31, 2025

Coordinate and review content agendas and briefings for Instagram, Facebook, and YouTube; coordinate and support internal and external events: trade shows, conferences, conventions, and webinars. Define and plan brand campaigns to generate awareness; support internal marketing initiatives among employees. Plan and create email marketing and lead conversion forms using Salesforce. Collaborate on the launch of Motion portfolio products: motors, variable frequency drives, and panels, for the Food & Beverage, Water & Sanitation, Pulp & Paper, and Mining sectors.

Mid-level Marketing Analyst at Locaweb

August 1, 2023 - April 30, 2024

Develop a strategic plan and content briefings for Instagram, Facebook, Twitter, and LinkedIn; manage key metrics (reach, engagement) and brand reputation. Operate social listening tools, producing KPI-based reports and dashboards. Disclose insights to contribute to the business and interact with other areas and the marketing team. Manage stakeholders to define prioritization, communications, and posting opportunities. Ensure content native to each platform for optimization and efficiency.

Social Media Analyst (Junior, promoted to Mid-level) at Social Tailors

April 1, 2021 - June 30, 2023

Client: Warner Bros Discovery (Discovery Kids BR, Discovery H&M BR, Food Network BR, and Animal Planet BR). Plan strategic campaigns and content on Instagram and Facebook; lead influencer engagement initiatives to promote Warner Bros Discovery group programs and films; participate in brainstorming for launches; create content briefs with audience analysis to maximize reach and engagement; conduct social listening; analyze engagement and performance metrics and develop reports for Instagram and Facebook.