Freelance Social Media Manager & Content Strategist helping brands, creative projects and community-led organizations build stronger organic social media strategies through content planning, storytelling, short-form formats, and platform-specific copywriting.

Anna Lazzari

Freelance Social Media Manager & Content Strategist helping brands, creative projects and community-led organizations build stronger organic social media strategies through content planning, storytelling, short-form formats, and platform-specific copywriting.

Next availability:
August 2, 2026

Freelance Social Media Manager & Content Strategist helping brands, creative projects and community-led organizations build stronger organic social media strategies through content planning, storytelling, short-form formats, and platform-specific copywriting.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced
German
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Copywriter / Social Media Copywriting (Content & Platform Management) at Bloomer Agency (Communication Agency)
January 1, 2022 - October 1, 2023
Social media copywriting and story scheduling for Facebook and Instagram. Platform management and English copy translation/adaptation for content.
Social Media Manager at Superdownhome (Blues Rock Band)
January 1, 2022 - October 1, 2022
Developed a social media strategy to support an album launch. Created and adapted visual/video content for social platforms and wrote social media copy to support release communication and audience engagement. Managed Facebook and Instagram publishing. Supported basic paid campaign setup for release promotion. Worked on content concepts connected to the band’s identity, release narrative and live/music communication.
Junior Social Media Manager at KaraLis web S.r.l. (Web Marketing Agency)
August 1, 2021 - May 1, 2022
Editorial planning and social content creation. Visual design for social media. Client-facing communications and platform management.
Front Desk & Guest Management at Latteria Molloy — Live Music Venue & Events
May 1, 2021 - July 1, 2022
Worked in a live music venue environment, supporting guest management and audience-facing communication. Managed event attendance coordination and ticketing via DICE. Provided customer support and hospitality during live events and supported email marketing activities via Brevo.
Customer Support / Training (Learn platform)
January 1, 2021 - Present
Ongoing training on the Learn platform.
Freelance Social Media Manager & Content Strategist
January 1, 2021 - Present
Developed organic social media strategies, editorial calendars and content formats for different brand voices and audiences. Created and adapted photo, video, Reels and carousel content for Instagram, Facebook, TikTok, LinkedIn and Pinterest. Wrote social media copy, captions, hooks and community-oriented messages across multiple sectors. Managed content workflows, client coordination, reporting and strategic optimization. Supported brand positioning, storytelling and consistent communication for small businesses, personal brands, non-profits and creative projects.
Sales & Export Assistant at Argomm S.p.A. (Automotive Industry)
May 1, 2018 - May 1, 2021
Managed client requests, offers and internal coordination. Supported key account managers in daily commercial operations. Handled invoicing and credit recovery support.

Education

Bachelor’s Degree in Modern Foreign Languages and Intercultural Processes at University of Bergamo
January 1, 2014 - March 1, 2018
High School Diploma (Scientific Curriculum) at Giacomo Antonietti High School
January 1, 2010 - June 1, 2014

Qualifications

Social Media Management – Kir Web European Certification
September 1, 2023 - October 1, 2023

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services