Available to hire
I am Theresa Balaara, a Sommelier, Event Manager and Consultant with over six years of international experience across Europe, Russia, USA, Asia, and Australia. I plan and manage high-profile events, design engaging tasting experiences, and conduct wine tastings in multiple languages to connect people through wine. I also author and lead projects, including editorial work such as the book G.R.A.S.P.O., and I enjoy translating wine into meaningful cultural and market language.
I provide consultancy for wineries and industry brands on positioning, communication, and digital promotion to support market growth and sales. I’m open to collaborations with wineries, distributors, and tourism or food & wine organizations seeking growth through targeted tasting experiences and strategic marketing initiatives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Wine Event Manager at BeDivino
October 1, 2022 - PresentConsultancy, strategy, analysis and management of social and digital marketing. Design and delivery of tailor-made events. Wine tastings conducted in Italian, English, and Spanish. Author, project manager and editor-in-chief of the book G.R.A.S.P.O., awarded by the OIV 2025: 100 Guardians for 100 Grapes: The Biodiversity of Italian Viticulture.
Sommelier & Sales at Baraldi
March 1, 2025 - PresentWine tastings in three languages (Italian, English, Spanish), mainly focused on wines from the Verona area, delivered to international wine lovers and professionals, with a sales-oriented purpose.
PR Events & Press at PR Comunicare il Vino
July 31, 2025 - October 25, 2025Projecting and organizing press events (incoming, press lunch). Writing wine press releases.
Hospitality at Roeno
September 30, 2022 - October 25, 2025Guided winery tours and wine tastings; event planning and coordination; sales experience as a wine shop assistant; creating personalised food and wine pairings at winery restaurants.
Wine Public Speaker at Catedra de Agroturismo y Enoturismo de Canarias de la ULL
April 30, 2022 - October 25, 2025Promotion of Canary Island wine tourism through panels with the University board and representatives of the Spanish government. Wine speaker during the wine course.
Wine Event Project Manager at I.E.M. International Exhibition Management
March 31, 2022 - October 25, 2025Planning over 30 events within luxury hotels and wineries, managing over 1,000 attendees, budgets up to €500k; project management/planner for national clients; strategic planning for Simply Italian Great Wines Tour; coordination with Italian Trade Agency and others; development of client relationships and training of staff.
Business Development & Marketing & Sales Manager at BeOnMe & Velvet Media
May 31, 2019 - October 25, 2025BeOnMe: acquired 10 new Italian clients in beauty, organic, and vegan sectors; managed social media. Velvet Media: opened Trentino branch and acquired clients.
Front Desk & Events at Palazzo Veneziano
April 30, 2018 - October 25, 2025Developed client relationships; Booking and reviews management; VIP services for events; training new employees.
Front Desk & Events at Iberostar Hotel De Las Letras
October 31, 2017 - October 25, 2025Brand Standards ambassador; internal coordination; guest services; upselling; administrative tasks; support for events including weddings and wine tastings; training new employees.
Wine Event Manager at BeDivino
October 1, 2022 - PresentConsultancy, strategy, analysis and management of social and digital marketing. Design and delivery of tailor-made events. Wine tastings conducted in Italian, English, and Spanish. Author, project manager and editor-in-chief of the book G.R.A.S.P.O., awarded by the OIV 2025.
Sommelier & Sales at Baraldi
March 1, 2025 - PresentWine tastings in three languages (Italian, English, Spanish), focused on wines from the Verona area; sales-oriented engagements with international wine lovers and professionals; collaborations with tour operators.
PR Events & Press at PR Comunicare il Vino
July 1, 2025 - October 25, 2025Projecting and organizing press events (incoming, press lunches); writing wine press releases.
Hospitality at Roeno
September 1, 2022 - October 25, 2025Organising guided winery tours and wine tastings; planning and coordinating events; sales experience as a wine shop assistant; expertise in creating personalised food and wine pairings at winery restaurants.
Wine Public Speaker at Catedra de Agroturismo y Enoturismo de Canarias de la ULL
April 1, 2022 - October 25, 2025Promotion of Canary Island wine tourism through panels with the University board and representatives of the Spanish government; wine speaker during the wine course.
Wine Event Project Manager at I.E.M. International Exhibition Management
March 1, 2022 - October 25, 2025Planned 30+ events within luxury hotels and wineries; managed over 1,000 attendees; budgets up to €500k. Strategic planning for tour events across Russia, the United States, Asia, Australia, and Europe; organized wine events for connoisseurs and trained staff; coordinated with internal and external stakeholders; managed sales and promotional calendars; oversaw logistics and customized materials.
Business Development & Marketing & Sales Manager at BeOnMe & Velvet Media
May 1, 2019 - October 25, 2025BeOnMe: acquired 10 new Italian clients in beauty, organic, and vegan sectors; expanded existing relationships and managed social media channels. Velvet Media: opened the Trentino branch and acquired 4 new clients including Hair Group Trento and Soft Casa.
Front Desk & Events at Palazzo Veneziano
April 1, 2018 - October 25, 2025Developed strong client relationships; managed bookings and reviews; handled day-use reservations; assisted with event setup and VIP services; trained new employees.
Front Desk & Events at Iberostar Hotel De Las Letras
October 1, 2017 - October 25, 2025Brand standards ambassador; coordinated with department heads; upselling of rooms and hotel facilities; daily and incident reporting; administrative tasks and event support for weddings, cultural events, and wine tastings; trained new employees.
Wine Event Manager at BeDivino
October 1, 2022 - October 30, 2025Consultancy, strategy, analysis and management of social and digital marketing. Design and delivery of tailor-made events. Wine tastings conducted in Italian, English, and Spanish. Author, project manager and editor-in-chief of the book G.R.A.S.P.O., awarded by the OIV 2025: “100 Guardians for 100 Grapes: The Biodiversity of Italian Viticulture.”
Sommelier & Sales at Baraldi
March 1, 2025 - October 30, 2025Wine tastings in Italian, English, Spanish, mainly focused on wines from the Verona area, delivered to international wine lovers (through collaborations with tour operators), as well as to professionals, with a sales-oriented purpose.
PR Events & Press at PR Comunicare il Vino
July 31, 2025 - July 31, 2025Projecting and organizing press events (incoming, press lunch). Writing wine press releases.
Hospitality at Roeno
September 30, 2022 - September 30, 2022Organising guided winery tours and wine tastings. Planning and coordinating events. Proven sales experience as a wine shop assistant. Creating personalised food and wine pairings at winery restaurants.
Wine Public Speaker at Catedra de Agroturismo y Enoturismo de Canarias de la ULL
April 30, 2022 - April 30, 2022Promotion of Canary Island wine tourism through panels with the University board and representatives of the Spanish government. Wine speaker during the wine course.
Wine Event Project Manager at I.E.M. International Exhibition Management
March 31, 2022 - March 31, 2022Planning over 30 events within luxury hotels and wineries, managing over 1,000 attendees (physical and remote) with budgets up to €500k. Strategic planning for Simply Italian Great Wines Tour wine events (physical, digital, and hybrid) in Russia, the United States, Asia, Australia, and Europe. Organisation and tour leader for wine events for connoisseurs visiting wineries of Italian Consortia. Responsible for coordinating with all stakeholders, managing sales, and promotional calendars. Directed all logistical operations including wine shipping, food/beverages, room setup, A/V equipment, and entertainment. Created customized materials (table mats, tasting notes, table signs) and developed partnerships with foreign companies.
Business Development & Marketing & Sales Manager at BeOnMe & Velvet Media
May 31, 2019 - May 31, 2019BeOnMe: Acquired 10 new Italian clients in the beauty, organic, and vegan sectors; increased business with existing clients and managed social media channels. Velvet Media: Opened the Trentino branch and acquired 4 new clients.
Front Desk & Events at Palazzo Veneziano
April 30, 2018 - April 30, 2018Developed strong client relationships; achieved high reviews on Booking.com; managed bookings, reviews, VIP services; supported the Events Department; trained new employees.
Front Desk & Events at Iberostar Hotel De Las Letras
October 31, 2017 - October 31, 2017Brand standards training; daily liaison with department heads; upselling; administrative tasks; supported events; training new employees.
PR Events & Press at PR Comunicare il Vino
October 1, 2022 - July 1, 2025Projecting and organizing press events (incoming, press lunch); writing wine press releases; coordinating communications for wine brands and events.
Wine Event Project Manager at I.E.M. International Exhibition Management
April 1, 2019 - March 31, 2022Planned over 30 events within luxury hotels and wineries, managing over 1,000 attendees (physical and remote) with budgets up to €500k; project management for national clients; strategic planning for Simply Italian Great Wines Tour events globally; organization and tour leadership for connoisseurs visiting wineries; coordinated with internal and external stakeholders; managed promotional calendars and logistics including wine shipping and AV arrangements.
Business Development & Marketing & Sales Manager at BeOnMe & Velvet Media
May 1, 2018 - May 31, 2019BeOnMe: acquired 10 new Italian clients in beauty, organic, and vegan sectors; expanded with existing clients and managed social media. Velvet Media: opened the Trentino branch and acquired 4 new clients including Hair Group Trento and Soft Casa.
Front Desk & Events at Palazzo Veneziano
November 1, 2017 - April 30, 2018Developed strong client relationships, booking management, and VIP guest services; managed reviews on Booking.com and other platforms; supported event logistics and trained new employees.
Front Desk & Events at Iberostar Hotel De Las Letras
December 1, 2016 - October 31, 2017Brand standards ambassador; daily liaison with department heads; upselling of rooms and facilities; managed reports; supported the Events department and assisted with wedding, cultural events, and wine tastings; trained new staff.
PR & Events at PR Comunicare il Vino
October 1, 2022 - July 1, 2025Projecting and organizing press events (incoming, press lunch); writing wine press releases.
Events & Hospitality Coordinator at Roeno
April 1, 2022 - September 30, 2022Organising guided winery tours and wine tastings; planning and coordinating events; sales experience as a wine shop assistant; creating personalised food and wine pairings at winery restaurants.
Education
Sommelier Diplomata FISAR (92/100) at FISAR
January 1, 2022 - December 31, 2023WSET Level 2 (100/100) at WSET
January 1, 2022 - December 31, 2022Master Degree in Mediazione Linguistiche Turismo e Culture at Master Program
January 1, 2010 - December 31, 2013Sommelier Diplomata FISAR at FISAR
January 1, 2022 - December 31, 2023F. Corradini Scientific High School at F. Corradini Scientific High School
January 1, 2002 - January 1, 2007Sommelier Diplomata at FISAR
January 1, 2022 - January 1, 2023Sommelier Diplomata FISAR at FISAR
January 1, 2022 - December 31, 2023Qualifications
Bachelor Degree in Mediazione Linguistica per le Imprese e il
January 1, 2007 - December 31, 2013F. Corradini Scientific High School
January 1, 2002 - December 31, 2007Sommelier Diplomata FISAR (92/100)
January 1, 2022 - December 31, 2023WSET Level 2
January 1, 2022 - December 31, 2022WSET Level 2
January 1, 2022 - December 31, 2022Master Degree in Mediazione Linguistiche Turismo e Culture
January 1, 2010 - January 1, 2013Bachelor Degree in Mediazione Linguistica per le Imprese e il
January 1, 2007 - January 1, 2013Sommelier Diplomata FISAR
January 1, 2022 - December 31, 2023WSET Level 2
January 1, 2022 - December 31, 2022Master Degree in Mediazione Linguistiche Turismo e Culture
January 1, 2010 - December 31, 2013Bachelor Degree in Mediazione Linguistica per le Imprese
January 1, 2007 - December 31, 2013Sommelier Diplomata FISAR
January 1, 2022 - December 31, 2023WSET Level 2
January 1, 2022 - December 31, 2022F. Corradini Scientific High School
January 1, 2002 - December 31, 2007Sommelier Diplomata FISAR
January 1, 2022 - December 31, 2023WSET Level 2
January 1, 2022 - December 31, 2022Master Degree in ‘Mediazione Linguistiche Turismo e Culture’
January 1, 2010 - December 31, 2013Bachelor Degree in ‘Mediazione Linguistica per le Imprese e il ‘
January 1, 2007 - December 31, 2013Sommelier Diplomata FISAR
January 1, 2022 - December 31, 2023WSET Level 2
January 1, 2022 - December 31, 2022F. Corradini Scientific High School
January 1, 2002 - December 31, 2007Sommelier Diplomata FISAR
January 1, 2022 - December 31, 2023WSET Level 2
January 1, 2022 - December 31, 2022WSET Level 2
January 1, 2022 - January 1, 2022Master Degree in Mediazione Linguistiche Turismo e Culture
January 1, 2010 - January 1, 2013Bachelor Degree in Mediazione Linguistica per le Imprese e le Lingue
January 1, 2007 - January 1, 2013F. Corradini Scientific High School
January 1, 2002 - January 1, 2007Sommelier Diploma FISAR
January 1, 2022 - January 1, 2023WSET Level 2
January 1, 2022 - January 1, 2022WSET Level 2
January 1, 2022 - January 1, 2022Master Degree in Mediazione Linguistiche Turismo e Culture
January 1, 2010 - January 1, 2013Bachelor Degree in Mediazione Linguistica per le Imprese e il
January 1, 2007 - January 1, 2013F. Corradini Scientific High School
January 1, 2002 - January 1, 2007Sommelier Diplomata FISAR
January 1, 2022 - December 31, 2023WSET Level 2
January 1, 2022 - January 1, 2022Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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