Available to hire
Hi, I’m Mark Lato, a Senior Graphic Designer with over 17 years of experience in branding, digital marketing, and print design. I love turning ideas into engaging visuals that connect with people and help brands like Canadian Tire, Cineplex, Makita, Amazon, and Home Depot stand out.
I enjoy collaborating with teams across web, merchandising, and product specialties to develop cohesive marketing materials that really make a difference. I’m passionate about creativity, problem-solving, and constantly learning to keep my designs fresh and effective in fast-paced environments.
Skills
Experience Level
Expert
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Intermediate
Language
Work Experience
Senior Graphic Designer at Canadian Tire
March 31, 2025 - July 21, 2025Led the end-to-end design process for Canadian Tire’s Special Print Team, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Developed custom iconography and video advertisements, integrating motion graphics and animations that enriched user experience and increased click-through rates on digital platforms. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Senior Graphic Designer at Canadian Tire
March 1, 2025 - July 24, 2025Led the end-to-end design process for Canadian Tire’s Special Print Team, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Developed custom iconography and video advertisements, integrating motion graphics and animations that enriched user experience and increased click-through rates on digital platforms. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Freelance Designer at Cineplex
March 1, 2025 - PresentImplemented strategic digital marketing initiatives by crafting visually compelling social media graphics, and promotional materials, adhering to brand recognition and driving higher conversion rates. Innovated and implemented a strategic redesign of templates, gift cards, posters, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy.
Senior Graphic Designer at Transcontinental Media
March 1, 2025 - PresentLed the end-to-end design process for Canadian Tire’s Special Print flyers, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Senior Graphic Designer at Canadian Tire
March 1, 2025 - July 24, 2025Led the design process for Canadian Tire’s Special Print Team, crafting flyer layouts and digital marketing assets for seasonal campaigns. Collaborated cross-functionally to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Developed custom iconography and video advertisements integrating motion graphics and animations to improve user experience and digital platform engagement. Performed high-precision photo editing to maintain brand consistency and elevate visual appeal.
Freelance Designer at Cineplex
March 1, 2025 - PresentImplemented strategic digital marketing initiatives by crafting visually compelling social media graphics and promotional materials that adhered to brand recognition, driving higher conversion rates. Redesigned templates, gift cards, posters, and imagery to improve user experience and readability, resulting in better customer retention and order accuracy.
Senior Graphic Designer at Transcontinental Media
March 1, 2025 - PresentLed the end-to-end design process for Canadian Tire's Special Print flyers and digital marketing assets, enhancing customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging and improved conversion rates. Executed high-precision photo editing and retouching to maintain brand consistency and visual appeal, resulting in stronger ad recall.
Senior Graphic Designer at Canadian Tire
March 1, 2025 - July 23, 2025Led the end-to-end design process for Canadian Tire’s Special Print Team, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Developed custom iconography and video advertisements, integrating motion graphics and animations that enriched user experience and increased click-through rates on digital platforms. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Freelance Designer at Cineplex
March 1, 2025 - PresentImplemented strategic digital marketing initiatives by crafting visually compelling social media graphics and promotional materials, adhering to brand recognition and driving higher conversion rates. Innovated and implemented a strategic redesign of templates, gift cards, posters, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy.
Senior Graphic Designer at Transcontinental Media
March 1, 2025 - PresentLed the end-to-end design process for Canadian Tire’s Special Print flyers, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Senior Graphic Designer at Canadian Tire
March 1, 2025 - July 23, 2025Led design process for Canadian Tire’s Special Print Team, developing high-impact flyer layouts and digital marketing assets that enhanced customer engagement during seasonal campaigns. Collaborated with web teams, merchandising, sales, and product specialists for cohesive brand messaging. Developed custom iconography and video ads with motion graphics that increased digital click-through rates. Performed precise photo editing and retouching to maintain brand consistency and improve visual appeal, strengthening ad recall.
Freelance Designer at Cineplex
March 1, 2025 - PresentImplemented strategic digital marketing initiatives by crafting visually compelling social media graphics and promotional materials to boost brand recognition and conversions. Redesigned templates, gift cards, posters, and imagery to improve user experience and readability, which enhanced customer retention and order accuracy.
Senior Graphic Designer at Transcontinental Media
March 1, 2025 - PresentLed the end-to-end design process for Canadian Tire’s Special Print flyers, creating impactful flyer layouts and digital marketing assets that boosted customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging and improved conversion rates. Executed high-precision photo editing and retouching to maintain brand consistency and elevate visual appeal, resulting in stronger ad recall.
Senior Graphic Designer at Canadian Tire
March 1, 2025 - July 21, 2025Led the end-to-end design process for Canadian Tire’s Special Print Team, crafting high-impact flyer layouts and digital marketing assets enhancing customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Developed custom iconography and video advertisements integrating motion graphics and animations to enrich user experience and increase click-through rates on digital platforms. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and visual appeal, resulting in stronger ad recall.
Freelance Designer at Cineplex
March 1, 2025 - PresentImplemented strategic digital marketing initiatives by crafting visually compelling social media graphics and promotional materials adhering to brand recognition, driving higher conversion rates. Innovated and implemented a redesign of templates, gift cards, posters, and imagery to improve user experience and readability, leading to better customer retention and order accuracy.
Senior Graphic Designer at Transcontinental Media
March 1, 2025 - PresentLed the end-to-end design process for Canadian Tire’s Special Print flyers, crafting high-impact flyer layouts and digital marketing assets to enhance customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Freelance Designer at Cineplex
March 1, 2025 - PresentImplemented strategic digital marketing initiatives by crafting visually compelling social media graphics and promotional materials, adhering to brand recognition and driving higher conversion rates. Innovated and implemented a strategic redesign of templates, gift cards, posters, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy.
Senior Graphic Designer at Transcontinental Media
March 1, 2025 - PresentLed the end-to-end design process for Canadian Tire’s Special Print flyers, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Senior Graphic Designer at Canadian Tire
March 1, 2025 - July 21, 2025Led the end-to-end design process for Canadian Tire’s Special Print Team, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Developed custom iconography and video advertisements, integrating motion graphics and animations that enriched user experience and increased click-through rates on digital platforms. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Freelance Designer at Cineplex
March 1, 2025 - PresentImplemented strategic digital marketing initiatives by crafting visually compelling social media graphics and promotional materials, adhering to brand recognition and driving higher conversion rates. Innovated and implemented a strategic redesign of templates, gift cards, posters, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy.
Senior Graphic Designer at Transcontinental Media
March 1, 2025 - PresentLed the end-to-end design process for Canadian Tire’s Special Print flyers, crafting high-impact flyer layouts and digital marketing assets that enhanced customer engagement across seasonal campaigns. Collaborated cross-functionally with web teams, merchandising, sales, and product specialists to ensure cohesive brand messaging, strengthening promotional effectiveness and improving conversion rates. Executed high-precision photo editing and retouching for marketing materials, maintaining brand consistency and elevating visual appeal, resulting in stronger ad recall.
Senior Graphic Designer at PKG Carry Goods
November 30, 2024 - July 24, 2025Led the design and development of marketing assets by collaborating cross-functionally with web, merchandising, sales, and product teams, ensuring cohesive brand messaging across digital and print platforms, which resulted in increased online engagement. Implemented strategic digital marketing initiatives by crafting visually compelling iconography, social media graphics, and promotional materials, improving brand recognition and driving higher conversion rates. Transformed raw product images into high-quality visuals through photo editing and retouching, enhancing the clarity and appeal of product presentations, leading to improved customer engagement on e-commerce platforms. Designed and optimized hangtags, in-store packaging, sell sheets, and catalogs, ensuring visually engaging and market-driven materials that strengthened retail presence and contributed to increased sales.
Senior Graphic Designer at PKG Carry Goods
November 30, 2024 - July 24, 2025Led design and development of marketing assets in collaboration with web, merchandising, sales, and product teams to ensure consistent brand messaging across digital and print platforms, increasing online engagement. Created compelling iconography, social media graphics, and promotional materials to enhance brand recognition and conversion rates. Enhanced product presentations via photo editing and retouching, boosting customer engagement on e-commerce platforms. Designed and optimized hangtags, in-store packaging, sell sheets, and catalogs, fortifying retail presence and sales.
Senior Graphic Designer at PKG Carry Goods
November 30, 2024 - July 23, 2025Led design and development of marketing assets by collaborating cross-functionally with web, merchandising, sales, and product teams, ensuring cohesive brand messaging across digital and print platforms, which increased online engagement. Implemented strategic digital marketing initiatives by crafting visually compelling iconography, social media graphics, and promotional materials, improving brand recognition and driving higher conversion rates. Transformed raw product images into high-quality visuals through photo editing and retouching, enhancing clarity and appeal of product presentations, leading to improved customer engagement on e-commerce platforms. Designed and optimized hangtags, in-store packaging, sell sheets, and catalogs, ensuring visually engaging and market-driven materials that strengthened retail presence and contributed to increased sales.
Senior Graphic Designer at PKG Carry Goods
November 30, 2024 - July 23, 2025Led design and development of marketing assets collaborating with web, merchandising, sales, and product teams to ensure brand consistency across print and digital platforms, driving increased online engagement. Crafted iconography, social media graphics, and promotional materials to enhance brand recognition and conversions. Edited and retouched product images for clarity and appeal, improving customer engagement on e-commerce sites. Designed packaging and retail materials that contributed to sales growth.
Senior Graphic Designer at PKG Carry Goods
November 30, 2024 - July 21, 2025Led design and development of marketing assets by collaborating cross-functionally with web, merchandising, sales, and product teams to ensure cohesive brand messaging across digital and print platforms, resulting in increased online engagement. Implemented strategic digital marketing initiatives by crafting visually compelling iconography, social media graphics, and promotional materials to improve brand recognition and drive higher conversion rates. Transformed raw product images into high-quality visuals through photo editing and retouching, enhancing clarity and appeal, leading to improved customer engagement on e-commerce platforms. Designed and optimized hangtags, in-store packaging, sell sheets, and catalogs, strengthening retail presence and increasing sales.
Senior Graphic Designer at PKG Carry Goods
November 30, 2024 - July 21, 2025Led the design and development of marketing assets by collaborating cross-functionally with web, merchandising, sales, and product teams, ensuring cohesive brand messaging across digital and print platforms, which resulted in increased online engagement. Implemented strategic digital marketing initiatives by crafting visually compelling iconography, social media graphics, and promotional materials, improving brand recognition and driving higher conversion rates. Transformed raw product images into high-quality visuals through photo editing and retouching, enhancing the clarity and appeal of product presentations, leading to improved customer engagement on e-commerce platforms. Designed and optimized hangtags, in-store packaging, sell sheets, and catalogs, ensuring visually engaging and market-driven materials that strengthened retail presence and contributed to increased sales.
Senior Graphic Designer at PKG Carry Goods
November 30, 2024 - July 21, 2025Led the design and development of marketing assets by collaborating cross-functionally with web, merchandising, sales, and product teams, ensuring cohesive brand messaging across digital and print platforms, which resulted in increased online engagement. Implemented strategic digital marketing initiatives by crafting visually compelling iconography, social media graphics, and promotional materials, improving brand recognition and driving higher conversion rates. Transformed raw product images into high-quality visuals through photo editing and retouching, enhancing the clarity and appeal of product presentations, leading to improved customer engagement on e-commerce platforms. Designed and optimized hangtags, in-store packaging, sell sheets, and catalogs, ensuring visually engaging and market-driven materials that strengthened retail presence and contributed to increased sales.
Senior Graphic Designer at Makita
December 31, 2022 - July 24, 2025Led cross-functional collaboration with web developers, purchasing teams, product specialists, sales representatives, and executives to develop high-impact marketing assets, enhancing brand visibility across Amazon and Home Depot’s platforms, resulting in increased customer engagement. Innovated and implemented a strategic redesign of product catalogs, optimizing layout, typography, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy. Transformed brand identity by spearheading logo design initiatives and directing product and promotional photography, ensuring a consistent visual presence across print and digital channels, contributing to stronger brand recognition. Led a team in creating engaging banners, brochures, and point-of-purchase (POP) designs, driving higher online interactions and reinforcing Makita Canada’s market positioning in the power tools industry.
Senior Graphic Designer at Makita
December 31, 2022 - July 23, 2025Led cross-functional collaboration with web developers, purchasing teams, product specialists, sales representatives, and executives to develop high-impact marketing assets, enhancing brand visibility across Amazon and Home Depot’s platforms, increasing customer engagement. Innovated and implemented a strategic redesign of product catalogs, optimizing layout, typography, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy. Spearheaded logo design initiatives and directed product and promotional photography, ensuring consistent visual presence across print and digital channels, contributing to stronger brand recognition. Led a team in creating engaging banners, brochures, and point-of-purchase (POP) designs, driving higher online interactions and reinforcing Makita Canada’s market positioning in the power tools industry.
Senior Graphic Designer at Makita
December 31, 2022 - July 21, 2025Led cross-functional collaboration with web developers, purchasing teams, product specialists, sales representatives, and executives to develop high-impact marketing assets, enhancing brand visibility across Amazon and Home Depot’s platforms, resulting in increased customer engagement. Innovated and implemented a strategic redesign of product catalogs, optimizing layout, typography, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy. Transformed brand identity by spearheading logo design initiatives and directing product and promotional photography, ensuring a consistent visual presence across print and digital channels, contributing to stronger brand recognition. Led a team in creating engaging banners, brochures, and point-of-purchase (POP) designs, driving higher online interactions and reinforcing Makita Canada’s market positioning in the power tools industry.
Senior Graphic Designer at Makita
January 1, 2022 - July 24, 2025Collaborated with web developers, purchasing teams, product specialists, sales representatives, and executives to develop marketing assets for Amazon and Home Depot channels, increasing customer engagement. Led strategic redesign of product catalogs to improve layout, typography, and imagery for better user experience and retention. Spearheaded logo design and directed product/promotional photography ensuring consistent brand identity across print and digital. Managed a team creating banners, brochures, and point-of-purchase designs, enhancing Makita Canada’s market positioning.
Senior Graphic Designer at Makita
January 1, 2022 - July 23, 2025Collaborated with web developers, purchasing teams, product specialists, sales, and executives to create marketing assets improving brand visibility on Amazon and Home Depot platforms resulting in increased customer engagement. Led redesign of product catalogs optimizing layout, typography, and imagery to enhance user experience and retention. Spearheaded logo design and product photography to ensure consistent branding. Managed team creating banners, brochures, and POP designs that strengthened Makita’s market position.
Senior Graphic Designer at Makita
January 1, 2022 - July 21, 2025Led cross-functional collaboration with web developers, purchasing teams, product specialists, sales representatives, and executives to develop high-impact marketing assets, enhancing brand visibility across Amazon and Home Depot platforms, resulting in increased customer engagement. Innovated and implemented a strategic redesign of product catalogs optimizing layout, typography, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy. Spearheaded logo design initiatives and directed product and promotional photography ensuring consistent visual presence across print and digital channels, contributing to stronger brand recognition. Led team in creating engaging banners, brochures, and point-of-purchase designs driving higher online interactions and reinforcing Makita Canada’s market position.
Senior Graphic Designer at Makita
January 1, 2022 - July 21, 2025Led cross-functional collaboration with web developers, purchasing teams, product specialists, sales representatives, and executives to develop high-impact marketing assets, enhancing brand visibility across Amazon and Home Depot’s platforms, resulting in increased customer engagement. Innovated and implemented a strategic redesign of product catalogs, optimizing layout, typography, and imagery to improve user experience and readability, leading to improved customer retention and order accuracy. Transformed brand identity by spearheading logo design initiatives and directing product and promotional photography, ensuring a consistent visual presence across print and digital channels, contributing to stronger brand recognition. Led a team in creating engaging banners, brochures, and point-of-purchase (POP) designs, driving higher online interactions and reinforcing Makita Canada’s market positioning in the power tools industry.
Senior Graphic Designer at Thompson Farms
September 1, 2017 - PresentDeveloped and executed cohesive branding strategies by collaborating with executives, marketing teams, and web developers, leading to increased early projected sales through consistent visual storytelling and strategic design implementation. Designed and refined high-impact marketing materials, including label designs, branding, menus, pamphlets, logos, product photography, and advertising signage, enhancing customer engagement and increasing brand recognition across multiple channels.
Senior Graphic Designer at Thompson Farms
September 1, 2017 - PresentDeveloped and executed cohesive branding strategies through collaboration with executives, marketing, and web development teams, contributing to early projected sales increases. Designed marketing materials including labels, branding, menus, pamphlets, logos, product photography and advertising signage, which improved customer engagement and brand recognition across multiple channels.
Senior Graphic Designer at Thompson Farms
September 1, 2017 - PresentDeveloped and executed cohesive branding strategies by collaborating with executives, marketing teams, and web developers, leading to increased early projected sales through consistent visual storytelling and strategic design implementation. Designed and refined high-impact marketing materials, including label designs, branding, menus, pamphlets, logos, product photography, and advertising signage, enhancing customer engagement and increasing brand recognition across multiple channels.
Senior Graphic Designer at Thompson Farms
September 1, 2017 - PresentDeveloped and executed cohesive branding strategies in collaboration with executives, marketing teams, and web developers, leading to increased projected sales through consistent visual storytelling and design implementation. Designed marketing materials including labels, branding, menus, logos, photography, and signage, enhancing brand recognition and customer engagement across multiple channels.
Senior Graphic Designer at Thompson Farms
September 1, 2017 - PresentDeveloped and executed cohesive branding strategies by collaborating with executives, marketing teams, and web developers, which led to increased early projected sales through consistent visual storytelling and strategic design implementation. Designed and refined high-impact marketing materials including label designs, branding, menus, pamphlets, logos, product photography, and advertising signage to enhance customer engagement and increase brand recognition across multiple channels.
Senior Graphic Designer at Thompson Farms
September 1, 2017 - PresentDeveloped and executed cohesive branding strategies by collaborating with executives, marketing teams, and web developers, leading to increased early projected sales through consistent visual storytelling and strategic design implementation. Designed and refined high-impact marketing materials, including label designs, branding, menus, pamphlets, logos, product photography, and advertising signage, enhancing customer engagement and increasing brand recognition across multiple channels.
Senior Graphic Designer at Thompson Farms
September 1, 2017 - PresentDeveloped and executed cohesive branding strategies by collaborating with executives, marketing teams, and web developers, leading to increased early projected sales through consistent visual storytelling and strategic design implementation. Designed and refined high-impact marketing materials, including label designs, branding, menus, pamphlets, logos, product photography, and advertising signage, enhancing customer engagement and increasing brand recognition across multiple channels.
Art Director at Six • Four • Nine Media
January 1, 2017 - PresentDirected end-to-end creative strategies for diverse clients, collaborating with business owners, executives, and web teams to develop visually compelling branding and marketing materials, enhancing audience engagement through innovative design solutions. Spearheaded brand identity development for government and corporate clients, leveraging advanced graphic design tools (Adobe Creative Suite, Figma) to craft cohesive visual assets, strengthening brand recognition and consumer trust. Optimized creative workflows by implementing structured design processes, reducing project turnaround time while ensuring alignment with client expectations and market trends. Consulted with stakeholders to translate business objectives into impactful marketing visuals, utilizing UX/UI principles and data-driven insights to enhance customer conversion rates across digital platforms.
Art Director at Six • Four • Nine Media
January 1, 2017 - PresentDirected creative strategies for diverse clients, collaborating with executives and web teams to produce visually compelling branding and marketing materials that enhanced audience engagement. Led brand identity development for government and corporate clients using Adobe Creative Suite and Figma, strengthening brand recognition and consumer trust. Optimized workflows to reduce project turnaround time while aligning with client expectations and market trends. Consulted stakeholders to translate business goals into impactful marketing visuals applying UX/UI and data-driven insights to increase customer conversions.
Art Director at Six Four Nine Media
January 1, 2017 - PresentDirected end-to-end creative strategies for diverse clients, collaborating with business owners, executives, and web teams to develop visually compelling branding and marketing materials, enhancing audience engagement through innovative design solutions. Spearheaded brand identity development for government and corporate clients, leveraging advanced graphic design tools to craft cohesive visual assets, strengthening brand recognition and consumer trust. Optimized creative workflows by implementing structured design processes, reducing project turnaround time while ensuring alignment with client expectations and market trends. Consulted with stakeholders to translate business objectives into impactful marketing visuals, utilizing UX/UI principles and data-driven insights to enhance customer conversion rates across digital platforms.
Art Director at Six Four Nine Media
January 1, 2017 - PresentDirected creative strategies for clients, working with business owners, executives, and web teams to develop compelling branding and marketing materials. Led brand identity development for government and corporate clients using Adobe Creative Suite and Figma to create cohesive visual assets that strengthened brand recognition. Improved creative workflows and design processes to reduce project turnaround time while aligning with client goals and market trends. Applied UX/UI principles and data insights to boost customer conversion on digital channels.
Art Director at Six • Four • Nine Media
January 1, 2017 - PresentDirected end-to-end creative strategies for diverse clients, collaborating with business owners, executives, and web teams to develop visually compelling branding and marketing materials that enhance audience engagement through innovative design solutions. Spearheaded brand identity development for government and corporate clients using advanced graphic design tools including Adobe Creative Suite and Figma to craft cohesive visual assets reinforcing brand recognition and consumer trust. Optimized creative workflows by implementing structured design processes, reducing project turnaround times while aligning with client and market expectations. Consulted with stakeholders to translate business objectives into impactful marketing visuals using UX/UI principles and data-driven insights to improve customer conversion rates across digital platforms.
Art Director at Six • Four • Nine Media
January 1, 2017 - PresentDirected end-to-end creative strategies for diverse clients, collaborating with business owners, executives, and web teams to develop visually compelling branding and marketing materials, enhancing audience engagement through innovative design solutions. Spearheaded brand identity development for government and corporate clients, leveraging advanced graphic design tools (Adobe Creative Suite, Figma) to craft cohesive visual assets, strengthening brand recognition and consumer trust. Optimized creative workflows by implementing structured design processes, reducing project turnaround time while ensuring alignment with client expectations and market trends. Consulted with stakeholders to translate business objectives into impactful marketing visuals, utilizing UX/UI principles and data-driven insights to enhance customer conversion rates across digital platforms.
Art Director at Six • Four • Nine Media
January 1, 2017 - PresentDirected end-to-end creative strategies for diverse clients, collaborating with business owners, executives, and web teams to develop visually compelling branding and marketing materials, enhancing audience engagement through innovative design solutions. Spearheaded brand identity development for government and corporate clients, leveraging advanced graphic design tools (Adobe Creative Suite, Figma) to craft cohesive visual assets, strengthening brand recognition and consumer trust. Optimized creative workflows by implementing structured design processes, reducing project turnaround time while ensuring alignment with client expectations and market trends. Consulted with stakeholders to translate business objectives into impactful marketing visuals, utilizing UX/UI principles and data-driven insights to enhance customer conversion rates across digital platforms.
Education
Graphic Design Diploma at Sault College
January 1, 2001 - December 31, 2004Post Diploma Graduate Certificate at Durham College
January 1, 2004 - December 31, 2005Diploma at Sault College
January 1, 2001 - December 31, 2004Certificate at Durham College
January 1, 2004 - December 31, 2005Graphic Design Diploma at Sault College
January 1, 2001 - December 31, 2004Post Diploma Graduate Certificate at Durham College
January 1, 2004 - December 31, 2005Graphic Design Diploma at Sault College
January 1, 2001 - December 31, 2004Computer Animation Certificate, Post Diploma Graduate Certificate at Durham College
January 1, 2004 - December 31, 2005Graphic Design Diploma at Sault College
January 1, 2001 - December 31, 2004Computer Animation Certificate, Post Diploma Graduate Certificate at Durham College
January 1, 2004 - December 31, 2005Graphic Design Diploma at Sault College
January 1, 2001 - December 31, 2004Computer Animation Certificate, Post Diploma Graduate Certificate at Durham College
January 1, 2004 - December 31, 2005Graphic Design Diploma at Sault College
January 1, 2001 - December 31, 2004Computer Animation Certificate at Durham College
January 1, 2004 - December 31, 2005Qualifications
Digital Marketing
January 1, 0000 - July 21, 2025Copywriting
January 1, 0000 - July 21, 2025Digital Marketing - 85 Hours
January 11, 2030 - July 21, 2025Copywriting - 24 hours
January 11, 2030 - July 21, 2025Digital Marketing - 85 Hours
January 11, 2030 - July 21, 2025Copywriting - 24 hours
January 11, 2030 - July 21, 2025Digital Marketing
January 1, 2025 - July 23, 2025Copywriting
January 1, 2025 - July 23, 2025Digital Marketing - 85 Hours
January 11, 2030 - July 23, 2025Copywriting - 24 hours
January 11, 2030 - July 23, 2025Digital Marketing
January 11, 2030 - July 24, 2025Copywriting
January 11, 2030 - July 24, 2025Digital Marketing
January 11, 2030 - July 24, 2025Copywriting
January 11, 2030 - July 24, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Manufacturing, Professional Services, Government, Agriculture & Mining
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