Available to hire
I am currently a Creative Strategist, focusing on concepting for paid social. Prior to this role, I served as a Creative Strategist at Captiv8, an influencer marketing agency. In 2021, I graduated with my Master of Arts in Communication. I have a strong passion for creative advertising and breaking molds on social with innovative ad concepts.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Director, Client Success + Brand Strategy at Donut Studios
January 1, 2025 - January 1, 2026Mentored a group of 4 employees (including marketing managers, influencer assistant managers, and PR & marketing assistants). Managed and operated social media accounts to grow followers and brand awareness. Presented campaign plans to clients using public speaking and sales skills and answered questions in real time about campaign strategy.
Captiv8 Creative Strategist at Captiv8
January 1, 2021 - January 1, 2025Used creative writing and research to develop innovative campaign ideas for $500K+ budgets. Served as liaison between Creative and Strategy teams for $1M+ campaigns, supported talent outreach and pricing for influencer and media partners, created connections with third-party vendors, and built creative strategy using industry knowledge and strategic thinking. Delivered reports on paid media performance and answered real-time campaign strategy questions with presentation and sales skills.
Marketing & Wellness Assistant / Creative & Marketing (Vast text contains both) at V al d o s t a State University Campus Recreation Marketin g & Wellness Assistant
January 1, 2017 - January 1, 2012Supervised a campus recreation marketing team (up to 6 employees), managed social media accounts and website, tracked analytics, increased Instagram following by 100%, created and updated marketing graphics using Adobe Photoshop, and created promotional videos. Established wellness and fitness programming and served as liaison for multiple wellness committees.
Education
Master of Arts in Communication at Valdosta State University
January 1, 2021 - January 1, 2020Bachelor of Arts in Political Science (Cum Laude) at Valdosta State University
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Education, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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