Brand & digital designer with 6+ years of experience across branding, marketing design, social media, web, and digital content. Passionate about storytelling through design, collaborating with startups, creative agencies, and international clients to build visual identities and campaigns that are strategically grounded and visually compelling. Experience includes developing brand identities, guidelines, packaging, web/UI redesigns, and event collateral; designing digital marketing assets for Meta, LinkedIn, and TikTok; and managing social media content, email campaigns, and digital communications. Led accessibility-focused UI/UX redesign for the LGBTQI+ community and supported event design deliverables for Google brand-performance events.

Laura Gutierrez

Brand & digital designer with 6+ years of experience across branding, marketing design, social media, web, and digital content. Passionate about storytelling through design, collaborating with startups, creative agencies, and international clients to build visual identities and campaigns that are strategically grounded and visually compelling. Experience includes developing brand identities, guidelines, packaging, web/UI redesigns, and event collateral; designing digital marketing assets for Meta, LinkedIn, and TikTok; and managing social media content, email campaigns, and digital communications. Led accessibility-focused UI/UX redesign for the LGBTQI+ community and supported event design deliverables for Google brand-performance events.

Available to hire

Brand & digital designer with 6+ years of experience across branding, marketing design, social media, web, and digital content. Passionate about storytelling through design, collaborating with startups, creative agencies, and international clients to build visual identities and campaigns that are strategically grounded and visually compelling.

Experience includes developing brand identities, guidelines, packaging, web/UI redesigns, and event collateral; designing digital marketing assets for Meta, LinkedIn, and TikTok; and managing social media content, email campaigns, and digital communications. Led accessibility-focused UI/UX redesign for the LGBTQI+ community and supported event design deliverables for Google brand-performance events.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Branding Content / Digital Assets Designer at
January 1, 2024 - Present
Designed brand digital marketing assets and creative content for Meta, LinkedIn, and TikTok, supporting both organic and paid campaigns. Redesign web and UI for BAGLY.org to create a more accessible and user-friendly interface for the LGBTQI+ community. Produced event design and collateral for Google “Brand Performance” events delivering cohesive visual systems across touchpoints. Created editorial and presentation design systems for tech and education brands (deck design and branded content systems). Refreshed packaging, labels, and digital brand assets for food and cleaning industry products, improving product appeal and consistency across media channels.
Lead Brand & Digital Designer at Independent Brand & Digital Designer
January 1, 2021 - October 1, 2023
Led branding, digital, and UI/UX projects for global clients across industries including technology, education, food, and consumer products. Developed brand identities, packaging, websites, presentations, and marketing assets aligned to brand strategy and positioning. Managed social media content creation, email campaigns, and digital communications using Meta Business Suite and Mailchimp; designed brand identity and interface for Wawo.ai; conducted user research to improve platform experience; and applied email and contest management to optimize client communication and engagement.
Freelance Brand & Digital Designer at Alianza Team (freelance)
January 1, 2020 - January 1, 2021

Education

Bachelor’s Degree in Industrial Design at Pontifícia Universidad Javeriana
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Consumer Goods, Professional Services, Retail, Other