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Hi, I’m Laura Ostrowski, a Senior Graphic Designer and Design Lead based in São Paulo. I specialize in brand design, marketing campaigns, and visual storytelling for global e-commerce, beauty, and lifestyle brands. I currently lead a multidisciplinary design team across Latin America at Shopee, shaping visual communication for multiple markets. I’m passionate about creative direction, art direction, digital design, and building strong visual identities. I enjoy mentoring teams, ensuring brand consistency, and turning complex ideas into clear, engaging visuals across web, social, and product campaigns.…Hi, I’m Laura Ostrowski, a Senior Graphic Designer and Design Lead based in São Paulo. I specialize in brand design, marketing campaigns, and visual storytelling for global e-commerce, beauty, and lifestyle brands. I currently lead a multidisciplinary design team across Latin America at Shopee, shaping visual communication for multiple markets. I’m passionate about creative direction, art direction, digital design, and building strong visual identities. I enjoy mentoring teams, ensuring brand consistency, and turning complex ideas into clear, engaging visuals across web, social, and product campaigns.

Laura Ostrowski

Graphic Designer, Art Director, Creative Director, +6

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Hi, I’m Laura Ostrowski, a Senior Graphic Designer and Design Lead based in São Paulo. I specialize in brand design, marketing campaigns, and visual storytelling for global e-commerce, beauty, and lifestyle brands. I currently lead a multidisciplinary design team across Latin America at Shopee, shaping visual communication for multiple markets. I’m passionate about creative direction, art direction, digital design, and building strong visual identities. I enjoy mentoring teams, ensuring brand consistency, and turning complex ideas into clear, engaging visuals across web, social, and product campaigns.…Hi, I’m Laura Ostrowski, a Senior Graphic Designer and Design Lead based in São Paulo. I specialize in brand design, marketing campaigns, and visual storytelling for global e-commerce, beauty, and lifestyle brands. I currently lead a multidisciplinary design team across Latin America at Shopee, shaping visual communication for multiple markets. I’m passionate about creative direction, art direction, digital design, and building strong visual identities. I enjoy mentoring teams, ensuring brand consistency, and turning complex ideas into clear, engaging visuals across web, social, and product campaigns.

Available to hire

Hi, I’m Laura Ostrowski, a Senior Graphic Designer and Design Lead based in São Paulo. I specialize in brand design, marketing campaigns, and visual storytelling for global e-commerce, beauty, and lifestyle brands. I currently lead a multidisciplinary design team across Latin America at Shopee, shaping visual communication for multiple markets.

I’m passionate about creative direction, art direction, digital design, and building strong visual identities. I enjoy mentoring teams, ensuring brand consistency, and turning complex ideas into clear, engaging visuals across web, social, and product campaigns.

Skills

Brand Identity

Email Marketing

Social Media Design

Editorial Illustration

Presentation Design

Experience Level

Brand Identity

Expert

Email Marketing

Expert

Social Media Design

Expert

Editorial Illustration

Expert

Presentation Design

Expert

Work Experience

Senior Graphic Designer, Design Lead at Shopee

August 1, 2024 - Present

Lead a team of designers responsible for visual communication for Shopee and Lovito across Mexico, Argentina, and Brazil. Direct creative strategy and execution for marketing campaigns across multiple Latin American markets. Manage team workflow, mentor designers, and ensure brand consistency across all visual outputs.

Graphic Designer at Shopee

April 1, 2023 - August 1, 2024

Designed key visuals, campaigns, and social media content for Shopee's platforms across Mexico, Colombia, and Chile. Delivered a full suite of digital assets tailored to regional market needs. Collaborated with cross-functional marketing teams to execute brand campaigns.

Graphic Designer at L'Occitane Groupe

February 1, 2022 - April 1, 2023

Created digital advertising, marketing campaigns, social media content, and email marketing for L'Occitane en Provence and L'Occitane au Brésil. Maintained brand consistency across multi-market communications. Developed visual assets aligned with global brand guidelines.

Graphic Designer, Art Director (Freelance) at Independent

September 1, 2021 - April 1, 2023

Provided design services to clients in Brazil, USA, and Europe. Specialized in visual identity, editorial design, and content strategy for social media. Delivered end-to-end creative solutions from concept to final artwork.

Graphic Designer at MOB

July 1, 2020 - September 1, 2021

Executed digital marketing strategies focused on campaign asset development, email design, and social media content. Designed original illustrations for apparel collections. Contributed to social media content strategy and creation.

Junior Graphic Designer at Alicerce Educação

December 1, 2019 - July 1, 2020

Managed digital marketing strategies, email design, and social media content. Executed creative tasks including illustration, editorial design, and iconography.