I’m Laura Patalano, an Art Director & Graphic Designer and founder of PATALANO DESIGN. I lead brand and communication projects end-to-end—research, strategy, concept, design, execution, and management—creating visual systems that make how a company thinks visible in everything it communicates. I work remotely from Germany/Argentina with companies, startups, and professionals across Argentina, Latin America, the U.S., and Europe—especially in sectors like energy, hospitality, healthcare, and professional services. I also integrate AI into my process as an ally to speed up research and ideation while keeping human judgment at the center of the final result.…

LAURA PATALANO

I’m Laura Patalano, an Art Director & Graphic Designer and founder of PATALANO DESIGN. I lead brand and communication projects end-to-end—research, strategy, concept, design, execution, and management—creating visual systems that make how a company thinks visible in everything it communicates. I work remotely from Germany/Argentina with companies, startups, and professionals across Argentina, Latin America, the U.S., and Europe—especially in sectors like energy, hospitality, healthcare, and professional services. I also integrate AI into my process as an ally to speed up research and ideation while keeping human judgment at the center of the final result.…

Available to hire

I’m Laura Patalano, an Art Director & Graphic Designer and founder of PATALANO DESIGN. I lead brand and communication projects end-to-end—research, strategy, concept, design, execution, and management—creating visual systems that make how a company thinks visible in everything it communicates.

I work remotely from Germany/Argentina with companies, startups, and professionals across Argentina, Latin America, the U.S., and Europe—especially in sectors like energy, hospitality, healthcare, and professional services. I also integrate AI into my process as an ally to speed up research and ideation while keeping human judgment at the center of the final result.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
German
Beginner

Work Experience

Communication Manager (Graphic Design, Art Direction & Corporate Com.) at 360ENERGY
January 1, 2021 - January 1, 2026
Led end-to-end internal and external visual strategy and production as the company grew from ~30 to 200+ employees and expanded across Brazil, Mexico, Spain, and Italy. Built the complete visual identity system (brand manual, sub-brands, application manual, print and digital materials, and vehicle graphics). Designed spatial/visitor identity for solar parks and hubs (signage, wayfinding, evacuation plans, environmental graphics, visitor materials). Conceptualized and developed a multilingual Wix corporate website (Spanish, English, Portuguese). Produced external communication including brochures, sales/pitch decks, press materials, ads, social media content and campaigns, and POP materials for corporate events. Owned internal communications (greetings, news, training, policies, processes, reports) via chat, newsletters, email campaigns, and HR platforms, and created an internal Wix hub centralizing institutional information and employee resources.
Communication Manager — Graphic Design, Art Direction & Corporate Com. at 360ENERGY
January 1, 2021 - January 1, 2026
Led end-to-end internal and external visual strategy and production as the company grew from 30 to 200+ employees and expanded internationally. Developed the complete visual identity system including brand manual, sub-brands, application manual, print/digital materials, and vehicle graphics. Designed spatial identity for solar parks and offices (signage/wayfinding, evacuation plans, environmental graphics, visitor materials). Conceptualized and developed a multilingual corporate website (Wix) in Spanish, English, and Portuguese. Produced external materials such as brochures, sales presentations and pitch decks, press materials, ads, social media digital content, campaigns, and event POP. Designed and maintained LinkedIn and Instagram identity (feeds, stories, campaigns, institutional content). Produced internal communications (greetings, news, training materials, policies/processes/reports) via chat, newsletters, email campaigns, and HR platforms, and built onboarding/reference materia
Communication Manager at 360 ENERGY
January 1, 2021 - Present
Comprehensive graphic design for the company. Technical and creative art direction for branding projects, websites, and other communication channels, for internal and external campaigns and communications.
Founder / Art Director & Graphic Designer at PATALANO DESIGN
January 1, 2009 - Present
Independently runs the studio since 2009, providing research, analysis, strategy, conceptualization, design, execution, and management of branding and communication systems. Delivers visual identity and branding (naming, brand design/redesign, guidelines, full visual identity systems); internal communication (news, training, policies, processes, reports, greetings across employee platforms); external communication (brochures, sales presentations, catalogs, stationery, packaging, signage, web and digital assets for campaigns/social media); and Wix website design/development/implementation, including information architecture through to production. Works with clients across sectors such as gastronomy/food retail, renewable energy, hospitality, healthcare, and professional services.
Founder - Art Director & Graphic Designer (Studio) at ESTUDIO PATALANO
January 1, 2009 - Present
Running the studio independently since 2009, delivering full-scope visual identity and communication systems for companies, startups, and professionals. Work includes brand strategy and design (naming, brand identity/redesign, guidelines, complete visual identity systems), internal communication (news, training, policies/processes, reports and greetings via websites/newsletters/email/chat/HR platforms), and external communication (brochures, sales materials, catalogs, corporate stationery, packaging, signage, digital campaigns and social media assets). Provides Wix website services from information architecture through design, development, and implementation. Notable clients include 360Energy, Bonafide, Bocana, Atalaya, and Roker.
Founder at Estudio Patalano
January 1, 2009 - Present
Graphic design, art direction and communication consultancy, focused on branding, visual systems and comprehensive communications support.
Head of Graphic Design Department at GRUPO GRÁFICO (Large-Format Printing)
January 1, 2007 - January 1, 2009
Designed large-format graphics for long-distance buses, trucks, and storefronts, including vinyl graphics, banners, and vehicle wraps.
Head of Graphic Design Department at GRUPO GRÁFICO
January 1, 2007 - January 1, 2009
Designed large-format graphics for long-distance buses, trucks, and storefronts, including vinyl graphics, banners, and vehicle wraps.
Head of Graphic Design Department at Grupo Gráfico
January 1, 2007 - December 31, 2009
Large format graphics design.
Junior Graphic Designer at IRRAZÁBAL CREATIVOS (Events and Exhibitions)
January 1, 2006 - January 1, 2007
Developed visual identity and related materials for events and exhibitions, including booths, point-of-purchase (POP) materials, flyers, catalogs, and brochures.
Junior Graphic Designer at IRRAZÁBAL CREATIVOS
January 1, 2006 - December 31, 2007
Graphic design for stands, websites and institutional pieces.

Education

Graphic Design Advertising Degree at Universidad de Morón
January 1, 2003 - December 31, 2006
Graphic Design at Universidad de Morón
January 1, 2003 - December 31, 2006
UX Design at ITBA
January 1, 2021 - December 31, 2021
Digital Marketing at Digital House
January 1, 2019 - December 31, 2019
Innovation Specialist at IAE Business School
January 1, 2016 - December 31, 2016
Degree in Advertising Graphic Design at University of Morón
January 1, 2009 - January 1, 2012
Graphic Designer at University of Morón
January 1, 2003 - January 1, 2006
Advertising Graphic Design degree at University of Morón
January 1, 2009 - January 1, 2012

Qualifications

McKinsey Forward Program (McKinsey Academy)
January 1, 2026 - July 17, 2026
Elements of AI
January 1, 2022 - July 17, 2026
The Essence of Agile
January 1, 2022 - July 17, 2026
Specialization in UX Design
January 1, 2021 - July 17, 2026
Specialization in Digital Marketing
January 1, 2019 - July 17, 2026
IN Program (Innovation, Technology, Management, and Art) — IAE Business School
January 1, 2016 - July 17, 2026
McKinsey Forward Program
January 1, 2026 - August 6, 2026
Elements of AI
January 1, 2022 - January 1, 2023
The Essence of Agile
January 1, 2022 - January 1, 2023
Specialization in UX Design
January 1, 2021 - August 6, 2026
Specialization in Digital Marketing
January 1, 2019 - August 6, 2026
IN Program (Innovation, Technology, Management, and Art)
January 1, 2016 - August 6, 2026

Industry Experience

Professional Services, Media & Entertainment, Education, Energy & Utilities, Retail, Healthcare, Travel & Hospitality, Other

Skills

Experience Level