Laura Alves
I’m a Marketing professional with experience in digital marketing, media planning, and brand management.
About
I’m a Marketing professional with experience in digital marketing, media planning, and brand management. I’ve worked with global companies such as Diageo (Johnnie Walker), UOL, and British American Tobacco, supporting campaigns from strategy to execution.
My background includes CRM management, media planning and optimization, content approval, and performance analysis. I have hands-on experience managing budgets, coordinating with agencies and stakeholders, and delivering integrated marketing campaigns across multiple channels.
- 3 years' experience
- Joined April 2026
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
Work experience
Planning, execution, and budget definition for media plans; daily monitoring and optimization of campaigns; management of client portfolio (events, OOH, Open TV, Pay TV and Radio); competitive analysis.
Payments: budget planning and tracking, payment follow-up, and vendor alignment; product inventory: stock control and partner locations; partnerships: monitoring deliverables; reporting: tracking flash, monthly, and quarterly reports; contracts: liaison between legal teams and partners/influencers; media planning: analysis and approval of media plans; CRM management.
Social Media: content approval for Instagram and YouTube, influencer community management, and campaign development for international brand building (Peru and Chile); e-commerce: website platform management, coupon creation, asset approval, stock management, customer support tracking, blog management, and sales/promotion monitoring; CRM: briefing creation for agencies, monthly CRM calendar management, asset approval, HubSpot monitoring, and performance analysis; media: media planning, campaign approval, and budget control.
Education
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