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I’m a Marketing professional with experience in digital marketing, media planning, and brand management. I’ve worked with global companies such as Diageo (Johnnie Walker), UOL, and British American Tobacco, supporting campaigns from strategy to execution. My background includes CRM management, media planning and optimization, content approval, and performance analysis. I have hands-on experience managing budgets, coordinating with agencies and stakeholders, and delivering integrated marketing campaigns across multiple channels.…I’m a Marketing professional with experience in digital marketing, media planning, and brand management. I’ve worked with global companies such as Diageo (Johnnie Walker), UOL, and British American Tobacco, supporting campaigns from strategy to execution. My background includes CRM management, media planning and optimization, content approval, and performance analysis. I have hands-on experience managing budgets, coordinating with agencies and stakeholders, and delivering integrated marketing campaigns across multiple channels.

Laura Alves

Marketing Analyst, Marketing Strategist, Brand Designer, +2

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I’m a Marketing professional with experience in digital marketing, media planning, and brand management. I’ve worked with global companies such as Diageo (Johnnie Walker), UOL, and British American Tobacco, supporting campaigns from strategy to execution. My background includes CRM management, media planning and optimization, content approval, and performance analysis. I have hands-on experience managing budgets, coordinating with agencies and stakeholders, and delivering integrated marketing campaigns across multiple channels.…I’m a Marketing professional with experience in digital marketing, media planning, and brand management. I’ve worked with global companies such as Diageo (Johnnie Walker), UOL, and British American Tobacco, supporting campaigns from strategy to execution. My background includes CRM management, media planning and optimization, content approval, and performance analysis. I have hands-on experience managing budgets, coordinating with agencies and stakeholders, and delivering integrated marketing campaigns across multiple channels.

Available to hire

I’m a Marketing professional with experience in digital marketing, media planning, and brand management. I’ve worked with global companies such as Diageo (Johnnie Walker), UOL, and British American Tobacco, supporting campaigns from strategy to execution.

My background includes CRM management, media planning and optimization, content approval, and performance analysis. I have hands-on experience managing budgets, coordinating with agencies and stakeholders, and delivering integrated marketing campaigns across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Junior Advertising Analyst at UOL

December 1, 2025 - Present

Planning, execution, and budget definition for media plans; daily monitoring and optimization of campaigns; management of client portfolio (events, OOH, Open TV, Pay TV and Radio); competitive analysis.

Digital & Brand Marketing Intern at Diageo

September 1, 2024 - December 1, 2025

Payments: budget planning and tracking, payment follow-up, and vendor alignment; product inventory: stock control and partner locations; partnerships: monitoring deliverables; reporting: tracking flash, monthly, and quarterly reports; contracts: liaison between legal teams and partners/influencers; media planning: analysis and approval of media plans; CRM management.

Marketing Intern at British American Tobacco

September 1, 2023 - August 1, 2024

Social Media: content approval for Instagram and YouTube, influencer community management, and campaign development for international brand building (Peru and Chile); e-commerce: website platform management, coupon creation, asset approval, stock management, customer support tracking, blog management, and sales/promotion monitoring; CRM: briefing creation for agencies, monthly CRM calendar management, asset approval, HubSpot monitoring, and performance analysis; media: media planning, campaign approval, and budget control.