Hi, I'm Laura Bessuges, a marketing and communications consultant with over ten years of experience across agencies, corporate roles and freelance missions. I specialise in social media strategy, editorial content creation and brand storytelling, with experience managing luxury and premium brands including Longines and Accor's hospitality portfolio. I'm hands-on across the full content cycle — from strategy and copywriting to visual creation and performance reporting. After hiking 3,000km across New Zealand, I'm back in Switzerland and ready for my next challenge.…

Laura Bessuges

Hi, I'm Laura Bessuges, a marketing and communications consultant with over ten years of experience across agencies, corporate roles and freelance missions. I specialise in social media strategy, editorial content creation and brand storytelling, with experience managing luxury and premium brands including Longines and Accor's hospitality portfolio. I'm hands-on across the full content cycle — from strategy and copywriting to visual creation and performance reporting. After hiking 3,000km across New Zealand, I'm back in Switzerland and ready for my next challenge.…

Available to hire

Hi, I’m Laura Bessuges, a marketing and communications consultant with over ten years of experience across agencies, corporate roles and freelance missions. I specialise in social media strategy, editorial content creation and brand storytelling, with experience managing luxury and premium brands including Longines and Accor’s hospitality portfolio. I’m hands-on across the full content cycle — from strategy and copywriting to visual creation and performance reporting. After hiking 3,000km across New Zealand, I’m back in Switzerland and ready for my next challenge.

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Language

French
Fluent
English
Advanced

Work Experience

Marketing and communications consultant at Freelance
October 1, 2021 - Present
Freelance marketing and communication consultant serving multiple clients across strategy, project management, copywriting, paid media campaigns, graphic design, photography and video editing for social media.
Marketing manager at Concretise
May 1, 2024 - October 31, 2025
Managed the marketing department in coordination with the Marketing Director, covering strategy and budget planning, social media management, copywriting (white papers, blog articles, newsletters), paid media campaigns, visual content creation with and without generative AI, webinar organisation and radio advertising.
Promotion Analyst at Team Marketing
May 1, 2021 - October 31, 2021
Coordinated paid media campaigns for UEFA partners (sponsors, licensees, media) across men's club competitions, covering media planning, content optimisation, agency process management, KPI tracking and performance reporting with strategic recommendations.
Marketing & Growth Lead at StockPro
February 1, 2021 - March 31, 2023
Led marketing and growth for a circular economy startup, covering strategy and budget planning, project coordination with agencies and influencers, copywriting, paid media campaigns, CRM, and diverse media and influencer activations including TV sponsorship and growth hacking.
Social Media Projet Manager at BuzzBrothers
November 13, 2017 - December 31, 2020
Managed the social media presence of multiple brands across various industries, covering strategy, editorial content creation, paid campaigns, community management, influencer coordination, client training, budget tracking and performance reporting.
Digital Project Manager / Social Media Manager at Accor
October 1, 2015 - October 31, 2017
Managed the social media presence of multiple Accor group brands in France, including launching Thalassa sea & spa on social media, coordinating agencies and editorial calendars, running brand campaigns, defining KPIs, training hotel staff, covering events and managing influencer takeovers.

Education

Master - Brand Management and Innovation at ISCOM Paris
October 1, 2015 - September 30, 2016
Bachelor at ISCOM Paris
October 1, 2012 - October 1, 2015
Law Degree at Jean Monnet Faculty
October 1, 2010 - June 30, 2012

Qualifications

Master - Brand Management and Innovation
January 11, 2030 - May 20, 2026
Licence 3 - Digital Communication
January 11, 2030 - May 20, 2026
Licence 2 - General Law
January 11, 2030 - May 20, 2026

Industry Experience

Retail, Software & Internet, Real Estate & Construction, Travel & Hospitality, Non-Profit Organization
    paper Cocktail Menu Revamp

    Complete visual redesign of a cocktail bar menu, conceived in accordion format to combine practicality and elegance. I used generative AI to create an original cover illustration featuring the bar’s emblem — a cat in a bow tie — and incorporated promotional elements such as a cocktail workshop highlight to enrich the overall customer experience.

    paper Cocktail Photoshoots

    Armed with my camera, a tripod and portable lights, I focus on capturing the full beauty of cocktails. Composing, lighting and shooting before the ice melts — a technical challenge I genuinely enjoy. I often work with wide apertures to create a soft, flattering depth of field.