Hello! I’m Laura Dahlhaus, a Hamburg-based strategist and project management professional focusing on digital marketing, customer experience, and growth programs. I lead Stride Consulting as Principal Consultant and I also teach as a guest lecturer at NORDAKADEMIE Hochschule der Wirtschaft, where I help translate strategy into actionable initiatives and CRM-driven transformations. With a background in management and extensive experience across consulting firms and industry, I partner with organizations in manufacturing, professional services, and software to design and implement sustainable marketing and growth initiatives. I’m passionate about building high-performing teams and navigating the challenges of the content-driven marketing landscape.

Laura Dahlhaus

Hello! I’m Laura Dahlhaus, a Hamburg-based strategist and project management professional focusing on digital marketing, customer experience, and growth programs. I lead Stride Consulting as Principal Consultant and I also teach as a guest lecturer at NORDAKADEMIE Hochschule der Wirtschaft, where I help translate strategy into actionable initiatives and CRM-driven transformations. With a background in management and extensive experience across consulting firms and industry, I partner with organizations in manufacturing, professional services, and software to design and implement sustainable marketing and growth initiatives. I’m passionate about building high-performing teams and navigating the challenges of the content-driven marketing landscape.

Available to hire

Hello! I’m Laura Dahlhaus, a Hamburg-based strategist and project management professional focusing on digital marketing, customer experience, and growth programs. I lead Stride Consulting as Principal Consultant and I also teach as a guest lecturer at NORDAKADEMIE Hochschule der Wirtschaft, where I help translate strategy into actionable initiatives and CRM-driven transformations.

With a background in management and extensive experience across consulting firms and industry, I partner with organizations in manufacturing, professional services, and software to design and implement sustainable marketing and growth initiatives. I’m passionate about building high-performing teams and navigating the challenges of the content-driven marketing landscape.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

German
Fluent
English
Fluent
Latin
Beginner
Spanish; Castilian
Beginner

Work Experience

Inhaberin & Principal Consultant at Stride Consulting
October 1, 2025 - Present
Founder and principal consultant focusing on strategy, marketing, and CRM-driven projects with experience across B2B/B2C, leading customer experience initiatives and digital transformations.
Gastdozentin at NORDAKADEMIE Hochschule der Wirtschaft
October 1, 2025 - Present
Guest lecturer delivering business strategy and marketing content; developing curricula and delivering seminars.
Principal Consultant | Customer Experience at Interactive Marketing Group GmbH
May 1, 2024 - September 30, 2025
Leading customer experience projects, consulting on marketing strategy, digital customer journeys, and experience design.
Senior Consultant | Customer Experience at Interactive Marketing Group GmbH
August 1, 2022 - April 30, 2024
Delivered customer experience engagements, bridging strategy and execution for marketing initiatives.
Senior Consultant | Chief of Staff at Capgemini Invent
July 1, 2021 - August 31, 2022
Strategic projects and cross-functional initiatives; acting as Chief of Staff to leadership; involved in brand and experience work.
Consultant | Brand & Experience at Capgemini Invent
November 1, 2019 - July 31, 2021
Consulting engagements focusing on brand and customer experience; supported transformation programs.
Working Student at Capgemini Invent
July 1, 2019 - October 31, 2019
Assisted project teams with market research, data analysis and support tasks.
Student Consultant
January 1, 2019 - June 30, 2019
Project work and consulting tasks during studies.
Trainee for Marketing & Sales at VESTOLIT - a Mexichem Company
June 1, 2017 - December 31, 2018
Business project management for the global business group-wide implementation of a CRM system; internship in Corporate Communications.

Education

Master of Arts (MA), Management at Westfälische Hochschule Gelsenkirchen
January 1, 2017 - January 1, 2019
Bachelor of Arts (BA), Business Administration at Westfälische Hochschule Gelsenkirchen
January 1, 2013 - January 1, 2017
Summer School Program at Beijing University of Technology
January 1, 2018 - January 1, 2018
Apprenticeship as Industrial Clerk at Evonik, Marl
September 1, 2013 - June 1, 2016

Qualifications

Professional Scrum Master (PSM) I
January 11, 2030 - January 17, 2026
Scholarship Bestenehrung der IHK Nord Westfalen
January 11, 2030 - January 17, 2026

Industry Experience

Manufacturing, Professional Services, Software & Internet, Education, Retail