I am a creative designer with 7+ years of experience working in the digital design space, in agency and independently. My experience encompasses web design and building responsive websites, brand identity systems, digital campaigns, working closely with marketing teams and a growing expertise in AI-assisted design workflows and creative direction. I approach design with empathy, curiosity, and enthusiasm, and I believe good design is not only impactful but also an ethical responsibility. I am actively expanding my craft through freelance work and in-house roles, collaborating across disciplines and industries to deliver compelling brand journeys and digital experiences.

Laura du Plessis

I am a creative designer with 7+ years of experience working in the digital design space, in agency and independently. My experience encompasses web design and building responsive websites, brand identity systems, digital campaigns, working closely with marketing teams and a growing expertise in AI-assisted design workflows and creative direction. I approach design with empathy, curiosity, and enthusiasm, and I believe good design is not only impactful but also an ethical responsibility. I am actively expanding my craft through freelance work and in-house roles, collaborating across disciplines and industries to deliver compelling brand journeys and digital experiences.

Available to hire

I am a creative designer with 7+ years of experience working in the digital design space, in agency and independently. My experience encompasses web design and building responsive websites, brand identity systems, digital campaigns, working closely with marketing teams and a growing expertise in AI-assisted design workflows and creative direction.

I approach design with empathy, curiosity, and enthusiasm, and I believe good design is not only impactful but also an ethical responsibility. I am actively expanding my craft through freelance work and in-house roles, collaborating across disciplines and industries to deliver compelling brand journeys and digital experiences.

See more

Language

English
Fluent

Work Experience

Senior Creative at Clockwise Marketing (London/Remote)
December 1, 2023 - Present
In-house senior creative leading multidisciplinary design work across branding, UI, video, and graphic design; collaborated with marketing teams; managed product and marketing design priorities.
Senior UX/UI Designer at TROOP Travel
October 1, 2022 - November 30, 2023
Remote UX/UI design lead; spearheaded app development for FlexPass, owning design from concept through to build; multi-disciplinary creative work across branding, UI design, video and graphic design for 10+ clients; produced marketing content including copywriting, social media design, and campaign content.
Freelance / Independent Designer at Self-employed
January 1, 2022 - Present
Freelance designer providing branding, UI/UX, and digital design services for 10+ clients across sectors; involved in branding, web design, marketing assets, and campaigns.

Education

BA Information Design at University of Pretoria
January 11, 2030 - January 1, 2022

Qualifications

AI Academy Course: AI tools, agents, and workflows
January 11, 2030 - July 6, 2026

Industry Experience

Software & Internet, Travel & Hospitality, Media & Entertainment, Professional Services, Other