Campaign planning across TV, radio, press and OOH for brands including Iberdrola, Mattel, Johnson & Johnson, Garmin, Zurich, Henkel, Emirates and Aperol Spritz; coordinates cross-functional campaigns and media buying.

Media Planner at Initiative - IPG Mediabrands – Trainee Program

August 1, 2024 - December 1, 2024

Monitoring of TV campaigns for Unilever; assists in media strategy and scheduling.

Digital Campaign Executive at Kinesso - IPG Mediabrands – Trainee Program

March 1, 2024 - August 1, 2024

Paid Social and Paid Search management using META, TikTok and Google for brands including Pingo Doce, Coty and Delta.

Event Promoter at Knower™ - Rock in Rio Lisbon

June 1, 2022 - June 1, 2022

Managed parking and VIP credentials; organized shuttles to the venue.

Education

English Course at EF Education First

May 1, 2025 - June 1, 2025

Postgraduate Degree in Translation at Universidade Autónoma de Lisboa

January 1, 2024 - January 1, 2025

Master's Degree in Communication Sciences, specializing in Media and Entertainment at Universidade Católica Portuguesa

January 1, 2022 - January 1, 2025

Bachelor's Degree in Social and Cultural Communication at Universidade Católica Portuguesa

January 1, 2019 - January 1, 2022

Qualifications

Driver's License B1

January 11, 2030 - April 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

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