LF

Laura Fernandes

Available to hire

I am a determined and curious person, driven by a desire to learn, solve problems, and create meaningful connections.

About

I am a determined and curious person, driven by a desire to learn, solve problems, and create meaningful connections.

I have a passion for behind-the-scenes work in the audiovisual industry and love being where ideas take shape.

  • 2 years' experience
  • Joined April 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail

Work experience· 4 roles

Media Services Executive · UM – IPG MediabrandsDec 2024 – Present · 2 yrs

Campaign planning across TV, radio, press and OOH for brands including Iberdrola, Mattel, Johnson & Johnson, Garmin, Zurich, Henkel, Emirates and Aperol Spritz; coordinates cross-functional campaigns and media buying.

Media Planner · Initiative - IPG Mediabrands – Trainee ProgramAug 2024 – Dec 2024 · 5 mos

Monitoring of TV campaigns for Unilever; assists in media strategy and scheduling.

Digital Campaign Executive · Kinesso - IPG Mediabrands – Trainee ProgramMar 2024 – Aug 2024 · 6 mos

Paid Social and Paid Search management using META, TikTok and Google for brands including Pingo Doce, Coty and Delta.

Event Promoter · Knower™ - Rock in Rio LisbonJun 2022 – Jun 2022 · 1 mo

Education

English Course · EF Education First2025
Postgraduate Degree in Translation · Universidade Autónoma de Lisboa2024 – 2025
Master's Degree in Communication Sciences, specializing in Media and Entertainment · Universidade Católica Portuguesa2022 – 2025
Bachelor's Degree in Social and Cultural Communication · Universidade Católica Portuguesa2019 – 2022

Certifications and awards

Driver's License B12030 – 2026

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