Hi, I'm Laura Fink, a passionate marketing professional recently graduated with a Bachelor's in Consumer Behavior and Marketplace Studies from the University of Wisconsin-Madison. I've enjoyed collaborating on projects that help businesses grow, especially through digital and social media strategies. Leading teams and managing campaigns to boost client engagement has been a rewarding part of my journey. Beyond academics and work, I love fostering community as the co-founder and president of the Healthy Celebrations Run Club, where I grew our membership to over 100 members. I'm enthusiastic about combining creativity with data-driven insights to deliver impactful marketing solutions and build supportive, engaging communities.

Hi, I'm Laura Fink, a passionate marketing professional recently graduated with a Bachelor's in Consumer Behavior and Marketplace Studies from the University of Wisconsin-Madison. I've enjoyed collaborating on projects that help businesses grow, especially through digital and social media strategies. Leading teams and managing campaigns to boost client engagement has been a rewarding part of my journey. Beyond academics and work, I love fostering community as the co-founder and president of the Healthy Celebrations Run Club, where I grew our membership to over 100 members. I'm enthusiastic about combining creativity with data-driven insights to deliver impactful marketing solutions and build supportive, engaging communities.

Available to hire

Hi, I’m Laura Fink, a passionate marketing professional recently graduated with a Bachelor’s in Consumer Behavior and Marketplace Studies from the University of Wisconsin-Madison. I’ve enjoyed collaborating on projects that help businesses grow, especially through digital and social media strategies. Leading teams and managing campaigns to boost client engagement has been a rewarding part of my journey.

Beyond academics and work, I love fostering community as the co-founder and president of the Healthy Celebrations Run Club, where I grew our membership to over 100 members. I’m enthusiastic about combining creativity with data-driven insights to deliver impactful marketing solutions and build supportive, engaging communities.

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Language

French
Intermediate

Work Experience

Group Project Leader at Consumer Strategy & Evaluation | University of Wisconsin-Madison
September 1, 2024 - December 31, 2024
Collaborated with a local CPA firm to evaluate marketing gaps and create a LinkedIn content strategy targeting B2B growth. Delivered client presentation outlining budget-friendly tactics to boost visibility and client acquisition by 56%. Balanced multiple project timelines, tasks, and responsibilities to deliver a clear, actionable marketing plan. Developed action plans based on industry research and internal data to increase engagement and performance metrics. Presented a full strategic plan to clients, incorporating consumer insights and digital behavior data.
Associate Account Manager at Cornelia Creative | Internship | Remote
May 1, 2024 - September 30, 2024
Managed and tracked performance metrics for social media campaigns, translating data into actionable insights presented weekly to clients. Designed and delivered campaign recap reports and strategy presentations, demonstrating understanding of client business needs. Built and analyzed a creator database using Excel to inform paid media partnership decisions. Conducted competitive and trend research to support campaign planning, aligning with audience behavior and market direction. Collaborated cross-functionally to align creative production with audience behavior and live content timing.

Education

Bachelor of Science at University of Wisconsin-Madison
January 1, 2021 - May 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Education, Consumer Goods