Copywriter at Neilson Financial Services

Worked within an in-house agency-style marketing team, creating content across multiple brands and international markets (UK, Canada, Australia). Produced copy across a wide mix of channels including websites, emails, digital ads, PPC campaigns, customer communications, and print materials. Adapted tone and messaging for different audiences while staying aligned with brand and compliance guidelines. Supported both new brand launches and growth of existing brands with conversion-focused content. Collaborated with SEO specialists to create optimised long-form content and improve search performance. Developed customer-facing materials such as welcome packs, policy documents, and CRM campaigns. Reviewed and refined content for accuracy, consistency, and quality. Contributed to maintaining and evolving tone of voice guidelines across multiple brands. Kept up to date with competitor activity and industry trends to spot content opportunities.

Junior Copywriter at The Content Lab

Created website copy, blog posts, newsletters, and social media content for a variety of clients, always adapting tone and voice to fit their brand. Applied SEO best practices to ensure content reached the right audience and performed well. Learned and implemented principles of digital marketing, UX, and content strategy to enhance copy effectiveness. Built and maintained strong client relationships while juggling multiple projects and tight deadlines. Consistently delivered creative, high-quality work as part of a collaborative, fast-paced team.

Public Relations & Communications Administrator (Maternity Cover) at Dogs Trust Ireland

Managed weekly press coverage reports and monitored industry news. Handled social media accounts, engaging with supporters and responding to messages. Produced monthly social media analytics reports for the team. Wrote and designed an internal newsletter for nearly 100 staff members. Assisted with various ad hoc communications and PR tasks as needed.

Marketing Assistant (Erasmus+ Programme) at Yoga Mood Yoga Studio, Marseille, France

Collaborated with the studio owner on social media content, branding, and marketing strategies. Created visual content (photos, videos) for Instagram and other platforms. Set up an online booking system to streamline class management. Enhanced skills in Canva, content creation, organisation, and conversational French.

Passenger Boat Crew & Tour Guide (Seasonal) at Dingle Bay Ferries

Ensured passenger safety and comfort on harbour and Blasket Island tours. Delivered engaging guided tours, sharing local history and stories with large groups. Managed passenger boarding, records, and addressed guest concerns with care and professionalism. Supported smooth operations on land and at sea, including assisting with tender boat logistics.