Hi, I’m Laura Izzo, a Performance Marketing Manager based between Turin and Milan. I specialize in managing multi-channel campaigns and affiliate programs to drive revenue growth, optimize performance, and improve ROAS. I’m passionate about turning data into actionable insights that deliver measurable results. In my work, I’ve partnered with brands across fashion, automotive, utilities, and tourism, building long-term strategic relationships and translating business goals into concrete marketing actions. I combine analytical thinking with a clear business vision, always aiming to maximize conversions and profitability. My approach is collaborative and growth-oriented, and I enjoy translating complex data into simple, impact-driven strategies that accelerate client success.

Laura Izzo

Hi, I’m Laura Izzo, a Performance Marketing Manager based between Turin and Milan. I specialize in managing multi-channel campaigns and affiliate programs to drive revenue growth, optimize performance, and improve ROAS. I’m passionate about turning data into actionable insights that deliver measurable results. In my work, I’ve partnered with brands across fashion, automotive, utilities, and tourism, building long-term strategic relationships and translating business goals into concrete marketing actions. I combine analytical thinking with a clear business vision, always aiming to maximize conversions and profitability. My approach is collaborative and growth-oriented, and I enjoy translating complex data into simple, impact-driven strategies that accelerate client success.

Available to hire

Hi, I’m Laura Izzo, a Performance Marketing Manager based between Turin and Milan. I specialize in managing multi-channel campaigns and affiliate programs to drive revenue growth, optimize performance, and improve ROAS. I’m passionate about turning data into actionable insights that deliver measurable results. In my work, I’ve partnered with brands across fashion, automotive, utilities, and tourism, building long-term strategic relationships and translating business goals into concrete marketing actions.

I combine analytical thinking with a clear business vision, always aiming to maximize conversions and profitability. My approach is collaborative and growth-oriented, and I enjoy translating complex data into simple, impact-driven strategies that accelerate client success.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Agency Development Manager at Tradedoubler
July 1, 2024 - Present
Manage and develop a portfolio of clients within affiliate marketing programs, driving performance and long-term revenue growth. Own campaign execution and optimization across multiple digital channels. Develop and execute multi-channel campaigns (DEM, Display, Meta Ads) focused on ROI and conversion optimization. Analyze performance data to provide strategic insights, improving campaign effectiveness. Manage relationships with clients, agencies, and media partners, acting as primary contact. Identify growth opportunities and onboard new partners to expand publisher networks.
PR, Media & Communication Manager at Tourism Hub
November 1, 2023 - July 1, 2024
Managed PR and communication strategies for tourism-sector clients, integrating media relations with performance-oriented initiatives and supporting development of new advertising services. Built and maintained relationships with journalists and media partners; produced press releases, media kits, and newsletters. Organized press trips and events; supported paid advertising and media buying projects.
Community & Account Manager at Tacoma Consulting
July 1, 2021 - November 1, 2023
Collaborated with clients to develop social media and LinkedIn strategies, and managed a business community to support growth. Guided client relationships from onboarding to development. Built and managed a network of companies and entrepreneurs; organized workshops, events, and masterclasses. Contributed to business development and revenue growth.

Education

Specialized Master at Scuola Holden
January 1, 2019 - January 1, 2021
Bachelor’s Degree at University of Turin
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Software & Internet, Professional Services

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

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