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Strategic marketing leader with 10+ years of experience (8+ in management) spanning brand strategy, go-to-market, and creative quality—shaped by a strong graphic design background. I build cross-functional teams across design, communications, and web, and partner directly with executive leadership on channel strategy and business reviews. I’m an organized, self-starting leader who develops strong processes, stays ahead of industry trends, and uses AI tools to work smarter and faster. Recently reported directly to Liteline’s Co-Presidents/Owners, leading multi-channel marketing and promotions that consistently deliver year-over-year sales growth, improved registration/email engagement, and stronger brand visibility.…Strategic marketing leader with 10+ years of experience (8+ in management) spanning brand strategy, go-to-market, and creative quality—shaped by a strong graphic design background. I build cross-functional teams across design, communications, and web, and partner directly with executive leadership on channel strategy and business reviews. I’m an organized, self-starting leader who develops strong processes, stays ahead of industry trends, and uses AI tools to work smarter and faster. Recently reported directly to Liteline’s Co-Presidents/Owners, leading multi-channel marketing and promotions that consistently deliver year-over-year sales growth, improved registration/email engagement, and stronger brand visibility.

Laura John

Marketing Strategist, Brand Strategist, Brand Designer, +2

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Strategic marketing leader with 10+ years of experience (8+ in management) spanning brand strategy, go-to-market, and creative quality—shaped by a strong graphic design background. I build cross-functional teams across design, communications, and web, and partner directly with executive leadership on channel strategy and business reviews. I’m an organized, self-starting leader who develops strong processes, stays ahead of industry trends, and uses AI tools to work smarter and faster. Recently reported directly to Liteline’s Co-Presidents/Owners, leading multi-channel marketing and promotions that consistently deliver year-over-year sales growth, improved registration/email engagement, and stronger brand visibility.…Strategic marketing leader with 10+ years of experience (8+ in management) spanning brand strategy, go-to-market, and creative quality—shaped by a strong graphic design background. I build cross-functional teams across design, communications, and web, and partner directly with executive leadership on channel strategy and business reviews. I’m an organized, self-starting leader who develops strong processes, stays ahead of industry trends, and uses AI tools to work smarter and faster. Recently reported directly to Liteline’s Co-Presidents/Owners, leading multi-channel marketing and promotions that consistently deliver year-over-year sales growth, improved registration/email engagement, and stronger brand visibility.

Available to hire

Strategic marketing leader with 10+ years of experience (8+ in management) spanning brand strategy, go-to-market, and creative quality—shaped by a strong graphic design background. I build cross-functional teams across design, communications, and web, and partner directly with executive leadership on channel strategy and business reviews.

I’m an organized, self-starting leader who develops strong processes, stays ahead of industry trends, and uses AI tools to work smarter and faster. Recently reported directly to Liteline’s Co-Presidents/Owners, leading multi-channel marketing and promotions that consistently deliver year-over-year sales growth, improved registration/email engagement, and stronger brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Channel Marketing Manager at Liteline

February 1, 2024 - August 1, 2026

Led marketing across four channels (US & Canada specification, US Audio Visual, and Canadian Stock & Flow prep materials). Prepared promotional materials and supported quarterly business reviews with distributor and agent partners, shaping sales performance narratives and next-step recommendations. Led marketing programs including co-branded campaigns, promotional offers, and sales tools to drive revenue growth and brand visibility; campaign performance delivered ~15% year-over-year sales increases. Built and enforced MAP (Minimum Advertised Price) policy and managed digital product assets/specifications required for online listing. Developed omnichannel education strategy with internal training decks and AI-accredited CEU courses, integrating education into promotions to build better habits. Managed 80+ annual events (trade shows, in-office training, and in-market events). Managed a digital marketing assistant executing email, social media, and digital advertising, growing her design

Marketing Manager at Liteline

December 1, 2022 - January 1, 2024

Oversaw communications- and content-led marketing to support brand positioning within the nonprofit/philanthropic sector. Managed a Jr. Marketing Assistant on a fully remote team, overseeing social media strategy and execution. Strategized and executed paid social tactics, doubling industry-average engagement rate (ERR). Served as elected Committee Chair for the company’s Engagement Action Team, leading initiatives outside core job scope. Resolved marketing operations responsibilities within the role scope.

Marketing Lead (Brand, Creative, & Team Strategy) at Liteline

June 1, 2019 - November 1, 2022

Helped guide brand evolution from import-focused supplier to an elevated, design-forward category leader, aligning and accelerating broader product-line shift. Guided go-to-market strategy and positioning for monthly product launches, averaging 70%+ registration attendance, 60%+ email open rates, and 20% overall sales growth. Organized 4 large trade show events and 6 in-house factory training events annually. Managed and developed a team of 5 (mostly remote: graphic designers, communications, web) overseeing design output from brochures/flyers to product rendering and website aesthetics; one designer was later promoted to manage product launches and design the marketing team after my departure. Oversaw advertising tactics across social, programmatic, and publications, regularly achieving above-average engagement rates. Successfully managed team P&L.

Product Marketing Manager at Liteline

November 1, 2017 - June 1, 2019

Previously Senior Graphic Designer (Nov 2017–Jun 2019). Marketing lead for the launch of an industry-specialized CRM software product for plumbing wholesalers—covering branding, user-flow recommendation logic, and training tools; helped with supplier onboarding for the platform. Designed and executed email campaigns and automation tactics through HubSpot. Led marketing for trade show events, advertising, and social media.

Graphic Designer & Marketing Assistant at Allied Technical Services

July 1, 2015 - November 1, 2017

Designed marketing materials and sales collateral for an online plumbing specification platform for architects and engineers. Previously Junior Graphic Designer (Sep 2013–Jul 2015): created sales collateral, advertising strategy, and sales presentation designs.