- Brand Strategist
- Content Producer
- Growth Marketer
- +2
Ana Laura Lavarrios González
- Mexico
- 1 project
I'm a podcast producer, infomarketer, and personal brand strategist who builds shows and brands at the intersection of substance and soul.
About
I’m a podcast producer, infomarketer, and personal brand strategist who builds shows and brands at the intersection of substance and soul. My background is unusual for the field: I trained as an international affairs coordinator at Mexico’s financial regulator, representing the country at congresses in Kazakhstan and Egypt and then spent four years as a product manager at LATAM fintechs (Konfío, Kontempo) leading growth, branding, and customer journey work. That mix of diplomacy, product, brand, and storytelling is what I now bring to every podcast and personal-brand engagement.
Today I’ve produced and gave consultancy to 7+ shows (some of them even end-to-end management) across finance, neuroscience, wellness, motherhood, and B2B tech, which I mix with my other project: Chief Soul Officers, a leadership-and-consciousness brand built to help create brands that people connect with, reflecting my focus for soul-driven projects that I can impact the world through, including my knwodledge in quantum physics, neuroscience, consciousness studies, and integrated wisdom traditions (as Mexican with indigenous roots and deep connection with nature)
I work fully remote and live as a digital nomad for the last 6 years, expanding my mindset, knowledge and cultural awareness, traveling slow and driving results across locations. Trilingual (Spanish native, English C1, Portuguese advanced), fluent on distributed teams across 6 time zones, and just as comfortable producing from a hotel room as from a studio. I move fast, I ship clean, and I keep editorial judgment human, AI handles the heavy lift, but the soul of the work stays mine.
- Joined June 2026
Skills· 4
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- PortugueseAdvanced
Industry experience
- Media & Entertainment
- Financial Services
- Software & Internet
- Professional Services
- Education
- Travel & Hospitality
Projects · 1
Work experience· 6 roles
End-to-end production and infoproduct launches across 7+ podcast projects in finance, health, wellness, and tech. Aligned the Renaissance Doctor podcast’s identity, voice, and editorial standards with the host’s purpose by crafting a brand book and episode-structure playbook; strategized guesting and distribution to maximize reach. Built a LATAM-wide integrated wellness community strategy and audience growth plan.
Scaled a two-sided marketplace and grew Live Merchants by leading growth-outreach strategies, improving lead conversion via drip campaigns, and aligning the customer journey. Created unified branding, tone, and messaging across demos, sales, and communications; redesigned onboarding to reduce friction and improve activation.
Scaled a two-sided marketplace and grew Live Merchants by leading the Product Growth vertical, driving acquisition and expansion strategies on both supply and demand sides.
Education
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