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Hi, I’m Laura Martín Ez Camarena. I’m a digital marketing strategist based in Madrid with over 10 years of experience developing high-performance campaigns for fashion, consumer goods, and institutional brands. I specialize in paid social media advertising (Meta, TikTok, LinkedIn, Spotify, and X) and lead digital marketing and communications for major clients in defense, technology, and aerospace sectors. I’ve helped brands like Pepe Jeans and SodaStream grow their presence while building personal branding strategies for C-level executives in defense and innovation, and I routinely manage regional marketing budgets with cross-functional teams to drive measurable results. I’ve developed and executed digital strategies across multiple platforms, increasing brand reach and engagement while protecting brand reputation during communications crises. I’ve led paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X, and have a track record of delivering consistent growth in ROI for fashion and consumer goods brands. My experience includes collaborating with European press relations and driving multi-market activations in compliance with corporate and legal standards.…Hi, I’m Laura Martín Ez Camarena. I’m a digital marketing strategist based in Madrid with over 10 years of experience developing high-performance campaigns for fashion, consumer goods, and institutional brands. I specialize in paid social media advertising (Meta, TikTok, LinkedIn, Spotify, and X) and lead digital marketing and communications for major clients in defense, technology, and aerospace sectors. I’ve helped brands like Pepe Jeans and SodaStream grow their presence while building personal branding strategies for C-level executives in defense and innovation, and I routinely manage regional marketing budgets with cross-functional teams to drive measurable results. I’ve developed and executed digital strategies across multiple platforms, increasing brand reach and engagement while protecting brand reputation during communications crises. I’ve led paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X, and have a track record of delivering consistent growth in ROI for fashion and consumer goods brands. My experience includes collaborating with European press relations and driving multi-market activations in compliance with corporate and legal standards.

Laura Martín Ez Camarena

Social Media Freelancer, Marketing Strategist, Influencer Marketing Manager, +4

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Hi, I’m Laura Martín Ez Camarena. I’m a digital marketing strategist based in Madrid with over 10 years of experience developing high-performance campaigns for fashion, consumer goods, and institutional brands. I specialize in paid social media advertising (Meta, TikTok, LinkedIn, Spotify, and X) and lead digital marketing and communications for major clients in defense, technology, and aerospace sectors. I’ve helped brands like Pepe Jeans and SodaStream grow their presence while building personal branding strategies for C-level executives in defense and innovation, and I routinely manage regional marketing budgets with cross-functional teams to drive measurable results. I’ve developed and executed digital strategies across multiple platforms, increasing brand reach and engagement while protecting brand reputation during communications crises. I’ve led paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X, and have a track record of delivering consistent growth in ROI for fashion and consumer goods brands. My experience includes collaborating with European press relations and driving multi-market activations in compliance with corporate and legal standards.…Hi, I’m Laura Martín Ez Camarena. I’m a digital marketing strategist based in Madrid with over 10 years of experience developing high-performance campaigns for fashion, consumer goods, and institutional brands. I specialize in paid social media advertising (Meta, TikTok, LinkedIn, Spotify, and X) and lead digital marketing and communications for major clients in defense, technology, and aerospace sectors. I’ve helped brands like Pepe Jeans and SodaStream grow their presence while building personal branding strategies for C-level executives in defense and innovation, and I routinely manage regional marketing budgets with cross-functional teams to drive measurable results. I’ve developed and executed digital strategies across multiple platforms, increasing brand reach and engagement while protecting brand reputation during communications crises. I’ve led paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X, and have a track record of delivering consistent growth in ROI for fashion and consumer goods brands. My experience includes collaborating with European press relations and driving multi-market activations in compliance with corporate and legal standards.

Available to hire

Hi, I’m Laura Martín Ez Camarena. I’m a digital marketing strategist based in Madrid with over 10 years of experience developing high-performance campaigns for fashion, consumer goods, and institutional brands. I specialize in paid social media advertising (Meta, TikTok, LinkedIn, Spotify, and X) and lead digital marketing and communications for major clients in defense, technology, and aerospace sectors. I’ve helped brands like Pepe Jeans and SodaStream grow their presence while building personal branding strategies for C-level executives in defense and innovation, and I routinely manage regional marketing budgets with cross-functional teams to drive measurable results.

I’ve developed and executed digital strategies across multiple platforms, increasing brand reach and engagement while protecting brand reputation during communications crises. I’ve led paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X, and have a track record of delivering consistent growth in ROI for fashion and consumer goods brands. My experience includes collaborating with European press relations and driving multi-market activations in compliance with corporate and legal standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Data Visualization

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Digital Communications Lead / Campaign Manager at FEINDEF Exhibition (Spain)

January 1, 2025 - October 13, 2025

Developed digital communications strategy, managed international campaigns, and oversaw European press relations for FEINDEF in Spain; expanded reach for the Spanish Space Agency (AEE) and coordinated cross-regional brand activation and crisis communication planning (2021–2025).

Account Manager at ORCIUS, Digital Communication Agency

December 31, 2019 - October 13, 2025

Managed client relationships and digital campaigns for clients in the Mexico City market; developed strategies, tracked performance, and ensured delivery.

Digital Marketing Manager at INDIE, COMMUNICATION AGENCY

January 1, 2019 - Present

Led digital marketing strategy and execution for clients in Madrid; developed paid social campaigns, branding strategies, and cross-channel programs; built regional activation plans and budgets to boost brand reach and engagement.

Account Manager at ORCIUS, Digital Communications Agency

January 1, 2019 - October 13, 2025

Managed digital marketing campaigns and client relationships for Mexico City-based brands; coordinated cross-functional teams; oversaw budgets and performance metrics; supported brand initiatives for defense, technology, and aerospace sectors.

Consumer Engagement Executive at Philip Morris International

January 1, 2019 - Present

Lead consumer engagement initiatives and digital media campaigns across multiple platforms; planned and executed campaigns, collaborated with cross-functional teams, and supported communications for the brand in Mexico. Contributed to international press relations related to brand initiatives.

Consumer Engagement Executive at Philip Morris International

January 1, 2019 - Present

Oversee consumer engagement initiatives and digital marketing campaigns; coordinate with internal teams and agencies; monitor and optimize campaign performance.

Account Manager at Philip Morris International

January 1, 2019 - October 13, 2025

Led digital marketing and consumer engagement campaigns; coordinated cross-functional teams and external agencies; developed campaigns across LATAM.

Consumer Engagement Executive at Philip Morris International

January 1, 2019 - Present

Responsible for consumer engagement and digital marketing; managed international campaigns and European press relations; led digital communication initiatives and multi-brand engagement across defense, technology, and aerospace sectors, including clients like the Spanish Space Agency (AEE), Babcock, Indra, SAAB, and General Dynamics; contributed to cross-brand growth and insights.

Account Manager at ORCIUS, Digital Communication Agency

January 1, 2019 - October 13, 2025

Led digital marketing initiatives for clients in Mexico City, overseeing regional budgets, cross-functional teams, and campaigns across defense, technology, and aerospace sectors; contributed to high-profile brand launches such as Pepé Jeans Europe and SodaStream; drove engagement and ROI.

Digital Marketing Manager at Indie, Communication Agency

January 1, 2019 - Present

Led digital marketing strategies for fashion, consumer goods, and tech clients; managed paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn and X, driving engagement and conversions. Directed regional brand activation, managed budgets and cross-functional teams, and developed crisis communications and digital response plans. Oversaw European PR relations for exhibitions in Spain (2021–2025).

Account Manager at ORCIUS, Digital Communications Agency

January 1, 2019 - October 13, 2025

Managed paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X; Developed branding and communications strategies; Led cross-functional teams; Oversaw regional activation and brand presence; Managed budgets and performance analytics across multiple markets.

Consumer Engagement Executive at INDIE, Digital Communications Agency

January 1, 2019 - Present

Developed digital marketing strategies and campaigns for brands in fashion and consumer goods (e.g., Pepe Jeans, SodaStream); Led paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X, achieving sustained growth in engagement and conversions; Developed personal branding strategies for C-level executives in defense and innovation sectors; Planned and executed digital strategies in health care, education, and lifestyle sectors; Managed regional branding activation, budget planning, and cross-functional teams; Oversaw international campaign management and European press relations.

Account Manager at Orcius, Digital Communication Agency

January 1, 2019 - October 13, 2025

Managed client relationships, coordinated cross-functional teams, and supported crisis management and strategic planning efforts. Delivered digital marketing campaigns and ensured alignment with client goals across multiple locations.

Digital Marketing Manager at Indie, Communications Agency

January 1, 2019 - Present

Led digital marketing strategies for brands in fashion and consumer goods (e.g., Pepe Jeans, SodaStream). Managed paid media campaigns across Meta, Google, TikTok, Spotify, LinkedIn, and X, achieving consistent growth in engagement and conversions. Developed personal branding strategies for C-level executives in defense and innovation sectors. Directed regional brand activation and consumer engagement initiatives, planned and executed digital strategies for health care, education, and lifestyle sectors, and managed crisis responses to protect brand reputation.

Consumer Engagement Executive at Philip Morris International

January 1, 2019 - Present

Developed digital marketing strategies and consumer engagement initiatives for brands in fashion and consumer goods within the Mexico City market; led cross-channel campaigns and initiatives to enhance brand presence and consumer interaction.

Meta Ads Manager

December 31, 2012 - October 13, 2025

Experienced in managing online advertising campaigns across Meta platforms, Google Ads, Meta Business Suite, Shopify and related tools; supported cross-functional teams and optimized campaigns.

Meta Ads Manager

January 1, 2012 - October 13, 2025

Managed digital advertising campaigns across Meta platforms (Meta Ads Manager, Google Ads, Meta Business Suite) and related tools (Shopify, Trello, Slack, TikTok Ads, Twitter Ads, Spotify Ads, LinkedIn Ads, Mailchimp).