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I'm a content strategist, producer, and copywriter specializing in SEO-led storytelling. I collaborate with global brands on content production projects to tell creative, search-optimised stories. I'm excited by narrative-driven projects where editorial meets SEO – from big-picture strategy design to hands-on copy creation. I focus on scalable, SEO-driven content with a collaborative approach across product marketing and SEO teams, delivering content that supports growth across multiple locales and channels.…I'm a content strategist, producer, and copywriter specializing in SEO-led storytelling. I collaborate with global brands on content production projects to tell creative, search-optimised stories. I'm excited by narrative-driven projects where editorial meets SEO – from big-picture strategy design to hands-on copy creation. I focus on scalable, SEO-driven content with a collaborative approach across product marketing and SEO teams, delivering content that supports growth across multiple locales and channels.

Laura Maw

Content Strategist, Content Producer, Copywriter, +2

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I'm a content strategist, producer, and copywriter specializing in SEO-led storytelling. I collaborate with global brands on content production projects to tell creative, search-optimised stories. I'm excited by narrative-driven projects where editorial meets SEO – from big-picture strategy design to hands-on copy creation. I focus on scalable, SEO-driven content with a collaborative approach across product marketing and SEO teams, delivering content that supports growth across multiple locales and channels.…I'm a content strategist, producer, and copywriter specializing in SEO-led storytelling. I collaborate with global brands on content production projects to tell creative, search-optimised stories. I'm excited by narrative-driven projects where editorial meets SEO – from big-picture strategy design to hands-on copy creation. I focus on scalable, SEO-driven content with a collaborative approach across product marketing and SEO teams, delivering content that supports growth across multiple locales and channels.

Available to hire

I’m a content strategist, producer, and copywriter specializing in SEO-led storytelling. I collaborate with global brands on content production projects to tell creative, search-optimised stories. I’m excited by narrative-driven projects where editorial meets SEO – from big-picture strategy design to hands-on copy creation.

I focus on scalable, SEO-driven content with a collaborative approach across product marketing and SEO teams, delivering content that supports growth across multiple locales and channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO Lead Content Editor at The Medical Portal

October 1, 2016 - June 1, 2019

Led end-to-end SEO content production for the medical education site, designing a scalable SEO content strategy to drive organic growth. Created and managed SEO-driven content across WordPress CMS; coordinated cross-functional teams (content, design, engineering) to deliver editorial resources, product pages, and contributor content. Implemented a keyword-driven content plan, focusing on intent-based topics; increased organic traffic by 80% in the first year. Managed a CMS migration and a site-wide taxonomy overhaul, enabling 540+ pages across six locales. Led a team of freelance writers and editors and produced newsletters and resource hub content.

Publishing and Editorial Assistant at Oh Comely Magazine

December 1, 2015 - February 1, 2016

Managed editorial tasks, produced content for print and digital, coordinated with writers and editors, and supported publication deadlines; contributed to the editorial calendar and publishing workflow.

Editorial Intern at Oh Comely Magazine

March 1, 2015 - August 1, 2015

Wrote features, reviews and interviews for print and digital; collaborated with in-house editors and freelancers; supported with research, editing, and publishing tasks.

SEO Content Strategist at Selfridges (via Crowd)

July 1, 2022 - January 1, 2023

Delivered in-depth keyword research, competitor analysis, and data-driven, keyword-led content strategy. Designed content briefs for new site features, conducted on-page SEO audits, and collaborated with Product Marketing and SEO teams to optimise existing content. Wrote SEO-focused copy guidance for in-house and freelance writers.

SEO Content Producer at Eventbrite (Contract)

March 1, 2023 - March 1, 2026

Produced SEO-driven content for product landing pages across six global locales; localised copy; collaborated with Product Marketing and SEO teams; managed content in the CMS; led a site-wide content migration and ongoing optimisation across 540+ marketing landing pages, 240+ lead-generation campaigns, and 60+ performance campaigns.