I’m Laura, I have been a graphic designer for 17 years, with a vast experience in the field, working in advertising agencies and directly with clients, in creating, innovating and expanding different types of brands. www. nibudesign.com
As you can see in my portfolio, I worked on numerous types of projects with the last being the development of BWGHF website, where I received a huge amount of medical information which I relayed in a visual form (through infographics and illustration) into the 100-page website that acts like a medical compendium for heart failure. Website not available. Sign in: https://www.twine.net/signup
Another good example would be working within the compounds of the brand-identity for VUTG/FONS, where I also contributed with my photography and illustration skills, to transmute organization facts into visually appealing images.
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In collaboration with the Belgian Working Group for Heart Failure, the project was to build a brand and a website which would be used as a heart-failure compendium for medical professionals as well as the general public. Contradicting the cool tones that usually accompany the medical fields, I used a warm background, a striped line that symbolizes blood running through the veins, and used a limited color palette to unify the over-100 paged website into a cohesive look. I received medical texts from the cardiologists, which I translated into visual hierarchies, flowcharts and infographics, so as to tell the story to any viewer in a comprehensive way.
Apart from the website itself, I also handled the launch details, and any promo materials that followed.
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