Visual identity and campaign design for Legends, the official football museum in Madrid, creating ads, social content and print materials displayed across the city.
CONTEXT
I joined the Legends project from the very beginning, even before the museum opened in 2023. My work covered a wide range of deliverables: social media campaigns, visuals for the museum’s interior and a large amount of outdoor print materials across Madrid, billboards, banners, posters, brochures and more.
The goal was clear: bring football’s emotion, history and energy into every piece, both online and offline.
CHALLENGES
One of the main challenges was translating the magnitude of football culture into visual campaigns that felt modern, dynamic and aligned with the brand.
We worked with tight timelines and frequent updates, especially on social media where we posted daily, sometimes twice, adapting to trends, match news and engagement needs.
Another challenge was maintaining consistency across formats as diverse as giant street billboards and fast-moving Instagram reels, ensuring every piece looked cohesive and instantly recognizable.
SOLUTION
I collaborated closely with the creative team from client briefing to final execution, shaping campaign narratives and crafting visuals that captured the spirit of football.
For print, I designed materials displayed throughout Madrid: banners along Paseo de la Castellana, posters across the city, tourist bus wraps and large-scale outdoor placements.
On social media, I created a high-volume flow of content, retouching, photo montages, reels, stories and daily posts, ensuring a steady stream of engaging, energetic visuals that fans connected with.
The visual style balanced bold imagery, strong composition and a clean, modern aesthetic that celebrated football’s legacy.
OUTCOME
Seeing my work take over Madrid, especially on Paseo de la Castellana and on tourist buses, was incredibly rewarding.
The campaigns helped position Legends as a vibrant new cultural and sports attraction in the city, combining heritage with modernity.
Professionally, this project strengthened my experience in large-scale visual campaigns and high-frequency social content production, proving how creativity, consistency and attention to detail can bring a brand to life across multiple platforms.
See more:
https://www.twine.net/signin
branding graphicdesigner…Visual identity and campaign design for Legends, the official football museum in Madrid, creating ads, social content and print materials displayed across the city.
CONTEXT
I joined the Legends project from the very beginning, even before the museum opened in 2023. My work covered a wide range of deliverables: social media campaigns, visuals for the museum’s interior and a large amount of outdoor print materials across Madrid, billboards, banners, posters, brochures and more.
The goal was clear: bring football’s emotion, history and energy into every piece, both online and offline.
CHALLENGES
One of the main challenges was translating the magnitude of football culture into visual campaigns that felt modern, dynamic and aligned with the brand.
We worked with tight timelines and frequent updates, especially on social media where we posted daily, sometimes twice, adapting to trends, match news and engagement needs.
Another challenge was maintaining consistency across formats as diverse as giant street billboards and fast-moving Instagram reels, ensuring every piece looked cohesive and instantly recognizable.
SOLUTION
I collaborated closely with the creative team from client briefing to final execution, shaping campaign narratives and crafting visuals that captured the spirit of football.
For print, I designed materials displayed throughout Madrid: banners along Paseo de la Castellana, posters across the city, tourist bus wraps and large-scale outdoor placements.
On social media, I created a high-volume flow of content, retouching, photo montages, reels, stories and daily posts, ensuring a steady stream of engaging, energetic visuals that fans connected with.
The visual style balanced bold imagery, strong composition and a clean, modern aesthetic that celebrated football’s legacy.
OUTCOME
Seeing my work take over Madrid, especially on Paseo de la Castellana and on tourist buses, was incredibly rewarding.
The campaigns helped position Legends as a vibrant new cultural and sports attraction in the city, combining heritage with modernity.
Professionally, this project strengthened my experience in large-scale visual campaigns and high-frequency social content production, proving how creativity, consistency and attention to detail can bring a brand to life across multiple platforms.
See more:
https://www.twine.net/signin
branding graphicdesignerWW…