Marketing and Social Media Officer at Solihull College and University Centre

Produced original, trending social media content to promote various aspects of the establishment. Provided coverage on key events happening at the College for use across social media platforms. Used knowledge of social media algorithms to create unique content to improve engagement across all channels.

Web Administrator and Social Media Lead at University of Warwick, Politics and International Studies Department

Analyised social media analytics and created a content creation schedule to help boost engagement and enrolment figures at the University. Monitored performances and KPIs of content to improve social strategy. Led several social media campaigns and proposed digital strategies to encourage optimal social media performance. Provided support on bigger video shoots offering my expertise and guidance to improve online content. Completed website admin including updating course information, profiles and page urls to improve user experience, gaining valuable experience in website management.

Marketing Officer at Stratford-upon-Avon College

Monitored and curated original content across the college's social media platforms to drive engagement. Acquired valuable knowledge on the digital space, developing an understanding of social media algorithms. Conducted and arranged interviews to write press releases to enhance visibility of the college's success. Developed relationships with local news outlets to secure coverage, gaining exposure locally. Covered key events, filming content and producing press materials for publication across socials and websites.