Director of Marketing at OGC (Outside GC)

Lead brand, demand generation, and growth marketing for a national law firm, owning the full funnel from brand and awareness through demand generation, nurture, and conversion to signed revenue. Partner closely with Business Development, RevOps, and Client Success to drive qualified pipeline and expand revenue and share of wallet with existing clients. Built a brand refresh and full website redevelopment with SEO and emerging GEO focus, lifting brand visibility ~25% and increasing LinkedIn engagement. Created an integrated demand-generation engine producing 1,600+ MQLs since mid-2025, including a peak of 660+ in a single month. Developed a scalable content and webinar engine tied to pipeline, and rebuilt HubSpot campaign/lifecycle and source attribution with direct scheduling links to connect marketing engagement to BD meetings and signed engagement letters. Influenced ~$1.9M in signed client engagements during the period through organic and web-driven demand.

Director of Marketing at The IMA Group

Built the marketing function from inception for a national healthcare services organization, leading brand strategy and integrated campaigns driving awareness, engagement, and growth. Built and led a team of four with brand guidelines and multi-channel execution to increase efficiency and ROI. Developed data-driven digital campaigns across email, social, paid advertising, and webinars to increase audience engagement by 40% and drive lead generation. Repositioned messaging to increase brand awareness and differentiation. Led SEO and UX improvements growing website traffic and lead generation. Launched new brands and solutions end to end aligned to positioning, messaging, and multi-channel campaigns. Directed corporate event strategy and executive speaking engagements; oversaw content (whitepapers, case studies, blog) and market research to refine targeting and go-to-market strategy.

Senior Marketing Director at GLP Financial Group

Designed and executed B2C marketing strategy for a financial and insurance services firm, building brand identity and aligning marketing to business objectives. Executed a full company rebrand across SEO, social, events, and content to grow audience. Launched a redesigned website and improved UX to lift client engagement. Introduced performance tracking tools and a data-driven approach to improve lead quality and maximize ROI. Led digital transformation by implementing marketing automation. Built strategic sponsorships, partnerships, and community events strengthening brand awareness and customer loyalty.

Senior Account Executive at Creative Solutions Group

Led integrated B2C campaigns and experiential events for Fortune 500 clients, primarily in automotive, delivering brand engagement at major tradeshows, conferences, and live events. Drove a 20% increase in client roster through new-business acquisition contributing to sustained revenue growth. Designed and executed automotive campaigns expanding audience reach and lifting brand awareness and sales. Directed product and program launches including press events and strategic media placement. Built and led a team of 10 collaborating across design, sales, and product to deliver complex projects from concept to execution.

Marketing Manager at Stefanini

Led global events and multimillion-dollar budgets for a global IT firm; scaled the event portfolio and delivered 35+ events annually with C-suite stakeholders.

PR Specialist at M&O Marketing

Directed PR and brand launches for a national insurance firm, securing national coverage (Wall Street Journal, USA Today, Forbes, CNBC) that doubled profits.