Hi, I'm Lauren Clare, a Marketing and Community Consultant focused on short-form content, community building, and authentic brand storytelling for games studios and publishers. I help teams find footing in strategic marketing, build engaging communities, and create content with personality, guiding projects from early ideas through launch and long-term audience growth. With over six years of experience across indie studios and publishers, I lead go-to-market planning, community strategy, and content production for PC and console titles, support projects from pitch to release and live ops, and collaborate closely with developers, creatives, and partners to shape messaging and positioning. I’m passionate about delivering video content, social strategies, creator outreach, and a cohesive brand voice that resonates with players.

Lauren Clare

Hi, I'm Lauren Clare, a Marketing and Community Consultant focused on short-form content, community building, and authentic brand storytelling for games studios and publishers. I help teams find footing in strategic marketing, build engaging communities, and create content with personality, guiding projects from early ideas through launch and long-term audience growth. With over six years of experience across indie studios and publishers, I lead go-to-market planning, community strategy, and content production for PC and console titles, support projects from pitch to release and live ops, and collaborate closely with developers, creatives, and partners to shape messaging and positioning. I’m passionate about delivering video content, social strategies, creator outreach, and a cohesive brand voice that resonates with players.

Available to hire

Hi, I’m Lauren Clare, a Marketing and Community Consultant focused on short-form content, community building, and authentic brand storytelling for games studios and publishers. I help teams find footing in strategic marketing, build engaging communities, and create content with personality, guiding projects from early ideas through launch and long-term audience growth.

With over six years of experience across indie studios and publishers, I lead go-to-market planning, community strategy, and content production for PC and console titles, support projects from pitch to release and live ops, and collaborate closely with developers, creatives, and partners to shape messaging and positioning. I’m passionate about delivering video content, social strategies, creator outreach, and a cohesive brand voice that resonates with players.

See more

Language

English
Fluent

Work Experience

Marketing & Community Consultant at Inky Insights
March 1, 2024 - Present
Lead go-to-market planning, community strategy, and content production for PC and console titles. Support projects from pitch and pre-launch through release, Early Access, and live ops. Produce short-form video, social strategy, campaign assets, and creator outreach. Act as a strategic partner to teams, aligning marketing with production and commercial goals. Notable clients include Raw Fury, Big Fan Games, Black Smoke Studios, XP Brew, and Just Crow Things.
Marketing & Community Manager (Freelance / Contract) at Various Studios & Publishers
January 1, 2019 - January 1, 2023
Led marketing and community efforts across multiple indie titles and publishing slate. Created and delivered content for TikTok, Reels, YouTube Shorts, X, Discord, Steam, and newsletters. Supported Kickstarter campaigns, launches, updates, and community feedback pipelines. Worked closely with developers, creatives, and external partners to shape messaging and positioning. Notable work with Versus Evil, Lil’ Guardsman, Monolith, Big Sir Games, Recombobulator Games, and GOG (Steam Team).
Content Producer & Communications Lead at Big Fan Games, XP Brew
January 1, 2024 - January 1, 2025
Produced marketing and in-game assets, gameplay capture, and promotional content. Managed task pipelines using Jira, Trello, and Slack. Supported Steam events, sale beats, and live streams. Led brand direction, messaging, and creator outreach.
Voice Actor at Self-Employed
January 1, 2016 - Present
Professional voice actor for games, film, podcasts, and branded content. Credits include Among Ashes (Amy), Astro: Blade of the Monolith (Narrator), Dark Dice (podcast credits), and GG (Olivia). Voiced in-house training content for Ritual Cosmetics.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services