Hello! I’m Lauren Depadova, a marketing & product activation specialist. I'm dedicated to helping brands reveal their value and resonate with their audience online & in-store to drive results. I lead 360° projects —from brand strategy and product marketing to retail activation—across both physical and digital spaces. I thrive on turning creative visions into structured, results-driven go-to-market actions for B2B and B2C audiences. What I bring to the table: - Strategic Execution: Hands-on experience in full-funnel campaigns, experiential retail, and international trade shows. - Operational Excellence: A balance of creative vision with rigorous budgeting and a focus on maximizing product adoption. - Customer-Centricity: Designing seamless, high-quality experiences for everyone from retail partners to VIP clients. On the personal side: I’m an enthusiastic and highly-organized partner who values excellence and transparency. My clients and past managers see me as a trusted ‘safe pair of hands’—someone who dives into the details without ever losing sight of the big picture. Whether navigating fast-paced environments or coordinating global teams, I maintain a calm, solution-oriented mindset. My goal is always to build a relationship based on trust, reliability, and a shared passion for high-standard execution. Feel free to reach out if you think my expertise and way of working are a match for your upcoming projects!

Lauren Depadova

PRO

Hello! I’m Lauren Depadova, a marketing & product activation specialist. I'm dedicated to helping brands reveal their value and resonate with their audience online & in-store to drive results. I lead 360° projects —from brand strategy and product marketing to retail activation—across both physical and digital spaces. I thrive on turning creative visions into structured, results-driven go-to-market actions for B2B and B2C audiences. What I bring to the table: - Strategic Execution: Hands-on experience in full-funnel campaigns, experiential retail, and international trade shows. - Operational Excellence: A balance of creative vision with rigorous budgeting and a focus on maximizing product adoption. - Customer-Centricity: Designing seamless, high-quality experiences for everyone from retail partners to VIP clients. On the personal side: I’m an enthusiastic and highly-organized partner who values excellence and transparency. My clients and past managers see me as a trusted ‘safe pair of hands’—someone who dives into the details without ever losing sight of the big picture. Whether navigating fast-paced environments or coordinating global teams, I maintain a calm, solution-oriented mindset. My goal is always to build a relationship based on trust, reliability, and a shared passion for high-standard execution. Feel free to reach out if you think my expertise and way of working are a match for your upcoming projects!

Available to hire

Hello! I’m Lauren Depadova, a marketing & product activation specialist.
I’m dedicated to helping brands reveal their value and resonate with their audience online & in-store to drive results.

I lead 360° projects —from brand strategy and product marketing to retail activation—across both physical and digital spaces. I thrive on turning creative visions into structured, results-driven go-to-market actions for B2B and B2C audiences.

What I bring to the table:

  • Strategic Execution: Hands-on experience in full-funnel campaigns, experiential retail, and international trade shows.
  • Operational Excellence: A balance of creative vision with rigorous budgeting and a focus on maximizing product adoption.
  • Customer-Centricity: Designing seamless, high-quality experiences for everyone from retail partners to VIP clients.

On the personal side:
I’m an enthusiastic and highly-organized partner who values excellence and transparency. My clients and past managers see me as a trusted ‘safe pair of hands’—someone who dives into the details without ever losing sight of the big picture.

Whether navigating fast-paced environments or coordinating global teams, I maintain a calm, solution-oriented mindset. My goal is always to build a relationship based on trust, reliability, and a shared passion for high-standard execution.

Feel free to reach out if you think my expertise and way of working are a match for your upcoming projects!

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner
German
Beginner

Work Experience

Brand Strategist & Creative Consultant (freelance) at Meubles Thour Et
January 1, 2025 - Present
Brand & storytelling: audit de marque, refonte de l’identité graphique et définition du positionnement B2B/B2C. Product Marketing: structuration de l’offre en collections, création d’assets visuels (shooting, IA) et conception d’un catalogue comme outil de vente stratégique. Digital & Growth: refonte et optimisation SEO du site web, pilotage de campagnes emailings et gestion des réseaux sociaux (KPIs orientés lead-generation).
Senior Retail Marketing Projects & Events Coordinator, EMEA at Withings
January 1, 2022 - January 1, 2026
Pilotage du budget Trade Marketing EMEA (+1,5M€) avec un ROI de 4 et ~30% du CA global en 2025. Go-To-Market & Messaging: élaboration des stratégies de lancement retail pour 8+ produits et adaptation des messages par use-case. Expérience Retail & Merchandising: conception et exécution de corners expérientiels et déploiement de solutions merchandising. Événementiel International: cheffe de projet pour les salons CES (Las Vegas) & IFA (Berlin), design d’expériences immersives et coordination de prestataires. Sales Enablement: création de supports de formation partenaires et animation de trainings. Management: supervision d’équipes et passation de responsabilités (intérim des managers retail & events).
Retail Marketing Specialist Trainee at Devialet
January 1, 2021 - December 31, 2021
Trade Marketing: pilotage de plans marketing pour les comptes clés et revendeurs. Activations premium: coordination d’événements en magasin pour des comptes prestigieux (Le Bon Marché, Harrods, KaDeWe) et pilotage de campagnes DOOH (Noël, Launch Devialet x Ariane).
Events Manager at French Chamber of Great Britain
January 1, 2019 - December 31, 2019
- B2B Event Management: Designed and orchestrated 50+ high-end events with a focus on seamless logistics and premium delivery. - VIP Customer Experience: Guaranteed a top-tier experience and operational excellence for a network of 500+ members. - Strategic Project Coordination: Managed multi-stakeholder projects, including GTM strategies, merchandising, and experience design.

Education

Master of Science International Marketing & Business Development at SKEMA Business School
January 1, 2019 - January 1, 2021
Master en Management Programme Grande École at SKEMA Business School / Toronto Metropolitan University
January 1, 2017 - January 1, 2021
Classe préparatoire Economique et Commerciale, voie Scientifique at Lycée Dumont d’Urville, Toulon
January 1, 2015 - January 1, 2017

Qualifications

Industry Experience

Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Healthcare, Computers & Electronics, Wholesale & Distribution