Lauren Depadova

Available to hire

Hello! I’m Lauren Depadova, a marketing & product activation specialist.

About

Hello! I’m Lauren Depadova, a marketing & product activation specialist.
I’m dedicated to helping brands reveal their value and resonate with their audience online & in-store to drive results.

I lead 360° projects —from brand strategy and product marketing to retail activation—across both physical and digital spaces. I thrive on turning creative visions into structured, results-driven go-to-market actions for B2B and B2C audiences.

What I bring to the table:

  • Strategic Execution: Hands-on experience in full-funnel campaigns, experiential retail, and international trade shows.
  • Operational Excellence: A balance of creative vision with rigorous budgeting and a focus on maximizing product adoption.
  • Customer-Centricity: Designing seamless, high-quality experiences for everyone from retail partners to VIP clients.

On the personal side:
I’m an enthusiastic and highly-organized partner who values excellence and transparency. My clients and past managers see me as a trusted ‘safe pair of hands’—someone who dives into the details without ever losing sight of the big picture.

Whether navigating fast-paced environments or coordinating global teams, I maintain a calm, solution-oriented mindset. My goal is always to build a relationship based on trust, reliability, and a shared passion for high-standard execution.

Feel free to reach out if you think my expertise and way of working are a match for your upcoming projects!

  • 6 years' experience
  • Joined March 2026

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate
  • ItalianBeginner
  • GermanBeginner

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Healthcare
  • Computers & Electronics
  • Wholesale & Distribution

Work experience· 4 roles

Brand Strategist & Creative Consultant (freelance) · Meubles Thour EtJan 2025 – Present · 1 yr 11 mos

Brand & storytelling: audit de marque, refonte de l’identité graphique et définition du positionnement B2B/B2C. Product Marketing: structuration de l’offre en collections, création d’assets visuels (shooting, IA) et conception d’un catalogue comme outil de vente stratégique. Digital & Growth: refonte et optimisation SEO du site web, pilotage de campagnes emailings et gestion des réseaux sociaux (KPIs orientés lead-generation).

Senior Retail Marketing Projects & Events Coordinator, EMEA · WithingsJan 2022 – Jan 2026 · 4 yrs 1 mo

Pilotage du budget Trade Marketing EMEA (+1,5M€) avec un ROI de 4 et ~30% du CA global en 2025. Go-To-Market & Messaging: élaboration des stratégies de lancement retail pour 8+ produits et adaptation des messages par use-case. Expérience Retail & Merchandising: conception et exécution de corners expérientiels et déploiement de solutions merchandising. Événementiel International: cheffe de projet pour les salons CES (Las Vegas) & IFA (Berlin), design d’expériences immersives et coordination de prestataires. Sales Enablement: création de supports de formation partenaires et animation de trainings. Management: supervision d’équipes et passation de responsabilités (intérim des managers retail & events).

Retail Marketing Specialist Trainee · DevialetJan 2021 – Dec 2021 · 1 yr

Trade Marketing: pilotage de plans marketing pour les comptes clés et revendeurs. Activations premium: coordination d’événements en magasin pour des comptes prestigieux (Le Bon Marché, Harrods, KaDeWe) et pilotage de campagnes DOOH (Noël, Launch Devialet x Ariane).

Events Manager · French Chamber of Great BritainJan 2019 – Dec 2019 · 1 yr

Education

Master of Science International Marketing & Business Development · SKEMA Business School2019 – 2021
Master en Management Programme Grande École · SKEMA Business School / Toronto Metropolitan University2017 – 2021
Classe préparatoire Economique et Commerciale, voie Scientifique · Lycée Dumont d’Urville, Toulon2015 – 2017

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