Available to hire
Hi, I’m Lauren Domiati. I’m a strategic, results-driven marketing executive and content creator with a Master’s in Digital Marketing. I’ve led multi-channel campaigns across retail, beauty, and e-commerce, delivering measurable growth in engagement, revenue, and audience reach.
I excel at turning insight into creative storytelling and using analytics to optimize performance. I’m passionate about building strong brand narratives, collaborating across teams, and driving digital transformation through marketing.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Social Content Creator & Marketing Executive at Kilkenny Design
March 1, 2025 - November 22, 2025Oversee social media strategy across Instagram, Facebook, TikTok, and LinkedIn; create copywriting, photography, videography, and editing tailored to platform audiences; lead design of graphics and promotional materials for campaigns, events, launches, and e-zines; manage e-zine content strategy; plan and optimize content calendars; capture real-time content at events; monitor and analyze social media performance; collaborate with internal teams and external partners to deliver integrated marketing campaigns; produce content for external clients to enhance brand storytelling; direct influencer outreach and PR initiatives, expanding brand visibility; achieved 20,000+ Instagram followers and 35% engagement increase through targeted campaigns.
Social Media Executive at National Beauty Distribution
March 1, 2025 - March 1, 2025Directed social media strategy across platforms; developed high-impact content; planned and executed paid social campaigns optimizing budgets, targeting, and ROI; analyzed performance metrics to refine digital strategies; led cross-functional collaboration; oversaw e-commerce content and merchandising for 15 sites, supporting product uploads, stock management, SEO and conversion optimization; monitored industry trends to ensure innovative and competitive marketing strategies.
Café Manager at Dulce Bun House
January 1, 2021 - January 1, 2021Oversaw operations including stock control, merchandising, cashflow, staffing, and point-of-sale systems; advised on branding strategy and customer-facing messaging; led business adaptation during pandemic challenges; managed customer experience and compliance with health and safety regulations; collaborated with teams to optimize offerings and operations.
Education
Master’s in Digital Marketing at UCD Smurfit Business School
January 1, 2022 - January 1, 2023Bachelor’s Degree in Business at Griffith College Cork
January 1, 2019 - January 1, 2022Leaving Certificate at Bruce College
January 1, 2019 - January 1, 2019Qualifications
HubSpot – Social Media Marketing
January 1, 2021 - January 1, 2021HubSpot – Inbound Marketing
January 1, 2021 - January 1, 2021Coursera – Build, Launch & Manage E-commerce Stores
January 1, 2024 - January 1, 2024Coursera – Introduction to Merchandising
January 1, 2024 - January 1, 2024Industry Experience
Retail, Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
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