Lauren Hooper

Delivers audience-led marketing campaigns across CRM, digital, and social channels, driving engagement and pipeline growth through strategically commissioned content. Develops cohort-specific nurture plans and journey maps with visuals to inform strategic decisions and clearly communicates insights to senior stakeholders across enterprise clients. Establishes measurement frameworks and dashboards to analyze engagement, behavior, and performance, enabling action-oriented optimization of campaigns. Manages cross-functional teams (design, development, content) to ensure delivery of high-performing campaigns. Executes A/B and multivariate tests across messaging, formats, and channels to improve acquisition and pipeline performance. Key achievement: boosted prospect engagement by 111% and improved MQL capture and pipeline impact by 23% YoY.

Directed automated, personalized customer journeys, leveraging CRM data (including zero-party data and pixel tracking) to optimize timing, messaging, and content. Led lifecycle, loyalty, and re-engagement strategies for global clients, translating insights into actionable improvements for retention and data-driven growth. Led cross-functional teams and stakeholder workshops to align priorities and deliver CRM journeys that meet engagement and revenue KPIs. Implemented A/B and multivariate testing across onboarding, nurtured, and retention journeys to improve conversion and engagement.

Owned customer journeys and growth programmes for global clients, including ABM, CRM, PPC, paid social, SEO, and content syndication. Developed multi-channel content strategy and commissioned video, graphics, and interactive assets to meet accessibility and quality standards. Conducted market research, ICP development, and trend analysis to inform strategic account plans. Partnered with creative, content, and marketing operations teams to ensure campaigns exceeded engagement and conversion objectives.