Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Lauren Hooper, a strategic marketing and customer experience leader with over a decade delivering multi-channel campaigns across CRM, digital, and social channels. I co-create audience-led journeys that blend data, experimentation, and creative storytelling to drive engagement and growth. I thrive on leading cross-functional teams, managing stakeholders, and turning insights into measurable performance. I'm passionate about turning complex customer journeys into simple, impactful experiences that increase retention and lifetime value.…I'm Lauren Hooper, a strategic marketing and customer experience leader with over a decade delivering multi-channel campaigns across CRM, digital, and social channels. I co-create audience-led journeys that blend data, experimentation, and creative storytelling to drive engagement and growth. I thrive on leading cross-functional teams, managing stakeholders, and turning insights into measurable performance. I'm passionate about turning complex customer journeys into simple, impactful experiences that increase retention and lifetime value.

Lauren Hooper

Marketing Strategist, Growth Marketer, Content Strategist, +1





I'm Lauren Hooper, a strategic marketing and customer experience leader with over a decade delivering multi-channel campaigns across CRM, digital, and social channels. I co-create audience-led journeys that blend data, experimentation, and creative storytelling to drive engagement and growth. I thrive on leading cross-functional teams, managing stakeholders, and turning insights into measurable performance. I'm passionate about turning complex customer journeys into simple, impactful experiences that increase retention and lifetime value.…I'm Lauren Hooper, a strategic marketing and customer experience leader with over a decade delivering multi-channel campaigns across CRM, digital, and social channels. I co-create audience-led journeys that blend data, experimentation, and creative storytelling to drive engagement and growth. I thrive on leading cross-functional teams, managing stakeholders, and turning insights into measurable performance. I'm passionate about turning complex customer journeys into simple, impactful experiences that increase retention and lifetime value.

Available to hire

I’m Lauren Hooper, a strategic marketing and customer experience leader with over a decade delivering multi-channel campaigns across CRM, digital, and social channels. I co-create audience-led journeys that blend data, experimentation, and creative storytelling to drive engagement and growth.

I thrive on leading cross-functional teams, managing stakeholders, and turning insights into measurable performance. I’m passionate about turning complex customer journeys into simple, impactful experiences that increase retention and lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Manager at Create Engage

May 1, 2025 - March 1, 2026

Delivers audience-led marketing campaigns across CRM, digital, and social channels, driving engagement and pipeline growth through strategically commissioned content. Develops cohort-specific nurture plans and journey maps with visuals to inform strategic decisions and clearly communicates insights to senior stakeholders across enterprise clients. Establishes measurement frameworks and dashboards to analyze engagement, behavior, and performance, enabling action-oriented optimization of campaigns. Manages cross-functional teams (design, development, content) to ensure delivery of high-performing campaigns. Executes A/B and multivariate tests across messaging, formats, and channels to improve acquisition and pipeline performance. Key achievement: boosted prospect engagement by 111% and improved MQL capture and pipeline impact by 23% YoY.

Account Manager at Clarify B2B

September 1, 2023 - April 1, 2024

Owned customer journeys and growth programmes for global clients, including ABM, CRM, PPC, paid social, SEO, and content syndication. Developed multi-channel content strategy and commissioned video, graphics, and interactive assets to meet accessibility and quality standards. Conducted market research, ICP development, and trend analysis to inform strategic account plans. Partnered with creative, content, and marketing operations teams to ensure campaigns exceeded engagement and conversion objectives.

Account Manager at Gekko Partners LTD

February 1, 2022 - September 1, 2023

Led end-to-end campaigns across digital and experiential channels, mapping customer journeys and aligning with analytics and creative teams to optimize engagement and pipeline growth.

Account Manager at Armadillo CRM

April 1, 2024 - May 1, 2025

Directed automated, personalized customer journeys, leveraging CRM data (including zero-party data and pixel tracking) to optimize timing, messaging, and content. Led lifecycle, loyalty, and re-engagement strategies for global clients, translating insights into actionable improvements for retention and data-driven growth. Led cross-functional teams and stakeholder workshops to align priorities and deliver CRM journeys that meet engagement and revenue KPIs. Implemented A/B and multivariate testing across onboarding, nurtured, and retention journeys to improve conversion and engagement.

Project Manager at Oversees/UK (Charity & Education)

February 1, 2016 - September 1, 2022

Secured grant funding and managed multi-stakeholder relationships, translating strategy into measurable outcomes and managing cross-organizational initiatives.

Recruitment Campaign Manager at Pertemps

January 1, 2014 - January 1, 2016

Managed CRM-driven recruitment campaigns and presented performance insights to stakeholders, driving campaign effectiveness and stakeholder buy-in.

SEO & Social Media Account Manager at Yellow Pages (Yell)

January 1, 2011 - January 1, 2013

Managed B2B campaigns including SEO, website, PPC, and social media growth, optimizing performance across channels.