I'm Lauren Prior, a strategic marketing leader with over 15 years of experience across global brands. I specialize in building social media programs, elevating brand visibility, and leading cross-functional teams to deliver creative campaigns that resonate across cultures. I love mentoring colleagues, collaborating with global partners, and turning data into actionable insights that improve client outcomes and business results. I'm committed to crafting authentic brand stories that engage diverse audiences and attract top talent.…

Lauren Prior

I'm Lauren Prior, a strategic marketing leader with over 15 years of experience across global brands. I specialize in building social media programs, elevating brand visibility, and leading cross-functional teams to deliver creative campaigns that resonate across cultures. I love mentoring colleagues, collaborating with global partners, and turning data into actionable insights that improve client outcomes and business results. I'm committed to crafting authentic brand stories that engage diverse audiences and attract top talent.…

Available to hire

I’m Lauren Prior, a strategic marketing leader with over 15 years of experience across global brands. I specialize in building social media programs, elevating brand visibility, and leading cross-functional teams to deliver creative campaigns that resonate across cultures.

I love mentoring colleagues, collaborating with global partners, and turning data into actionable insights that improve client outcomes and business results. I’m committed to crafting authentic brand stories that engage diverse audiences and attract top talent.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Consultant at Howden Insurance
November 4, 2024 - June 27, 2025
Launched their first Global Instagram account. Grew following and engagement. Worked with a team on scripting, shooting and editing video content for the account.
Global Instagram Launch Lead at Howden Insurance
January 1, 2024 - December 31, 2025
Led the launch of Howden's first Global Instagram account, representing the brand's unique story and business approach; collaborated with global teams and the co-founder to ensure consistent brand representation; developed and executed social media strategies that resonated with diverse audiences, driving engagement and cultural relevance.
Head of Social / Brand Manager / Field Marketing Manager at Avon
January 1, 2019 - December 31, 2024
Developed and executed multi-faceted product launch campaigns, enhancing customer and representative communications across omnichannel teams. Led the Field Marketing Team, managing social media channels and digital media campaigns, achieving a 41.7% increase in app adoption within 12 months. Supported training initiatives through digital activities, including Facebook Live events, to educate representatives in top markets such as the UK, Italy, and Turkey. Agency management, global social listening and analytics implementation, monthly exco reporting, annual planning.
TEFL Teacher at English Language Company
January 1, 2018 - December 31, 2019
Taught English as a Foreign Language to diverse learners; prepared engaging lesson plans and activities to improve language skills and confidence.
Head of Social Media at Hellocomputer
January 1, 2016 - December 31, 2017
Led a team of 8 social media managers, developing and executing annual social media strategies for key clients such as Toyota, Lexus, and Absa Bank; reviewed and approved monthly content calendars and reports, ensuring alignment with client objectives; presented monthly reports to high-level clients and contributed to pitch research and presentations.
Head of Social Media at Publicis Machine
January 1, 2013 - December 31, 2016
Built and led the Social Media team in the Joburg office, managing content, strategy, and design for brands like Nando's, Citröen, and L'Oréal; mentored a team of 6 social media community managers; nominated for a Loerie Award for a Nando's campaign, demonstrating creative excellence and cultural fluency.
Social Media Brand Manager at Aqua Agency
January 1, 2012 - December 31, 2013
Led the development and execution of the MTN Africa Social Media Strategy, enhancing brand visibility and engagement across multiple markets; mentored junior team members and fostered strong client relationships, including working with the Pick n Pay Marketing Manager and covering Social Media Week Lagos for Nokia Nigeria.
Designer / Community Manager at Penquin
January 1, 2010 - December 31, 2011
Conceptualised and strategised social campaigns for clients including Sony Ericsson, Suzuki Auto SA, IBM, and KWV; managed moderation and online reputation for clients; implemented social media strategies to increase audience engagement and brand awareness.
Designer at Blake Collections
January 1, 2009 - December 31, 2009
Led the redesign of corporate identity and monthly newsletter, enhancing brand consistency and engagement; developed internal marketing communication strategies, including monthly newsletters and weekly internal communications.
Designer at WildWeb Tourism
January 1, 2008 - December 31, 2009
Designed marketing materials and visuals for tourism projects, contributing to brand storytelling and campaign visuals.

Education

Bachelor of Journalism at Rhodes University
September 30, 2024 - September 30, 2024
Bachelor of Journalism at Rhodes University
January 11, 2030 - April 1, 2026

Qualifications

Loerie Award nomination – Nando's The Big Bird on Twitter campaign
January 11, 2030 - April 1, 2026
Best Community Management: Nando’s - The big bird on Twitter
January 11, 2030 - April 1, 2026
IAB Bookmarks – Existing Social Communities: Nando’s - The big bird on Twitter
January 11, 2030 - April 1, 2026

Industry Experience

Consumer Goods, Healthcare, Financial Services, Non-Profit Organization, Retail, Travel & Hospitality, Other, Media & Entertainment, Professional Services, Education, Software & Internet, Wholesale & Distribution

Skills

Experience Level