LM

I'm Lauren Metzler, a creative and versatile designer with 10+ years of experience across print, digital, visual design, branding, motion graphics, and UX.

About

I’m Lauren Metzler, a creative and versatile designer with 10+ years of experience across print, digital, visual design, branding, motion graphics, and UX. I love translating ideas into cohesive brand experiences across websites, apps, social, and podcasts. I collaborate with cross-functional teams to deliver user-centered solutions that align with business goals and I excel at building scalable design systems that streamline workflows and delight users.

I thrive in cross-functional teams, collaborating with product, marketing, and engineering to deliver innovative solutions that meet business goals. I’m proficient in Adobe Creative Suite, branding, accessibility-focused design, and scalable design systems, and I enjoy crafting storytelling through visuals that resonate with audiences.

  • 14 years' experience
  • Joined February 2024

Industry experience

  • Media & Entertainment
  • Financial Services
  • Education
  • Non-Profit Organization
  • Professional Services

Work experience

UX Designer · WestpacJan 2025 – Jan 2025 · 1 mo

Designed accessible user interfaces for mobile and desktop platforms in alignment with WCAG 2.2 guidelines. Developed A11y Crumbs, a micro-learning series used across design teams to improve accessibility standards. Collaborated with product managers and developers to ensure seamless user journeys and intuitive design flows. Earned CPACC Certification, strengthening accessibility expertise across the team.

Senior Designer · ARN MediaJan 2019 – Jan 2024 · 5 yrs 1 mo

Designed and delivered creative assets across major brands including KIIS, GOLD, iHeartRadio, and Kyle & Jackie O. Produced integrated campaigns across digital, social, print, and podcast platforms, ensuring consistent brand storytelling. Collaborated with strategy and integration teams to deliver high-impact creative that increased audience engagement. Streamlined workflows by implementing design systems and templates, reducing project turnaround time.

Freelance Designer / Illustrator · Freelance / IndependentJan 2012 – Present · 14 yrs 11 mos

Delivered branding, marketing, and UX solutions for clients in media, education, and non-profit sectors. Created visually compelling assets including logos, websites, print collateral, and digital campaigns. Supported clients with strategy, creative direction, and end-to-end design execution.

Education

Bachelor of Fine Arts · University of Oregon2030 – 2009

Certifications and awards

CPACC Certified (International Association of Accessibility Professionals)2024 – 2025

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