Lauren Minihane

Owned client presentation support and relationship management across multiple accounts through consistent communication. Produced weekly reporting focused on data analytics, trend identification, and insight generation, and personally presented findings to clients. Assisted Account Managers with maintaining client relationships, contributing to brand strategy, and helping with the creation and execution of media plans, including supporting media buying. Coordinated media implementation across multiple accounts, managing team members to deliver integrated media strategies across campaigns and channels. Built proficiency across major media and analytics platforms including The Trade Desk, DV360, Google Ads Manager, and CM360 (digital tagging) to support campaign implementation, optimization, and trend forecasting, as well as supporting print and digital execution.

Focused on client presentations and relationship management across multiple accounts through consistent communication, including weekly reporting on data analytics, trend identification, and insight generation. Personally presented findings to clients. Supported Account Managers with maintaining client relationships and developing brand strategy, while contributing to media plan creation and media buying support. Coordinated media implementation across accounts, managing team members to deliver integrated media strategy across campaigns and channels. Developed proficiency across key media and analytics platforms including The Trade Desk, DV360, Google Ads Manager, and CM360 (digital tagging) to support campaign implementation, optimization, and trend forecasting, and assisted with print and digital media execution.

Managed end-to-end advertising campaigns across Meta, TikTok, Google, TV, radio, and social media platforms. Built and launched campaigns, tracked budgets, and ensured accurate delivery and optimization. Analyzed campaign performance data to identify trends and compiled client reports with key insights and recommendations.