Lauren Thomas

Sr. Sales and Marketing Specialist at Van Metre Homes

Led end-to-end promotional and marketing campaigns across 15+ initiatives, coordinating creative, CRM, compliance, and analytics teams to ensure accurate setup, on-brand messaging, and on-time delivery. Managed campaign calendars and asset delivery for 25+ monthly creators and partners, ensuring rule accuracy and brand alignment. Conducted QA on promotional content and requirements, identified inconsistencies, and implemented fixes prior to launch. Analyzed engagement, performance, and redemption metrics to support post-campaign reporting and optimization. Drafted promotional copy, guidelines, and deliverable frameworks to ensure clarity, compliance, and a consistent player/customer experience. Coordinated cross-functional communications to troubleshoot campaign issues and maintain smooth execution. Organized on-site event activations and prepared promo materials that contributed to 10x traffic growth, 40% lift in engagement, and 250% social following growth.

New Home Sales Supervisor at Van Metre Homes

Managed a cross-functional team of 30+ sales associates during a leadership transition, maintaining performance standards and team cohesion in a fast-paced environment. Optimized sales pipeline and forecasting for over $30M in new home sales, utilizing analytics to inform real-time strategy adjustments. Collaborated with sales teams and clients to streamline prospect-to-contract processes, successfully closing LT 12 million in sales and generating 18 million pipeline within a 2-month period through strategic content and engagement initiatives.