Social Media Manager – Channel Lead at Jenni's Splendid Ice Creams

Owns end-to-end social presence from strategy and creative development to production, publishing, and analytics, driving performance across all platforms. Published and managed 4,700+ posts across Facebook, TikTok, and Instagram, with ongoing content across emergent and established platforms, fueling reach, engagement, and follower growth. Generated 339M+ total impressions and 4.1M+ engagements across Instagram, TikTok, and Facebook during tenure. Built community management by fostering authentic engagement and strengthening customer relationships. Created weekly KPI dashboards and reports to guide strategy and leadership decisions on campaigns and budget.

Marketing Manager – Lead at Sidecar Doughnuts & Coffee

Directed all marketing efforts for the brand, including social media strategy, digital marketing campaigns, PR, partnerships, and in-store initiatives; defined the brand voice across digital channels. Developed and executed brand campaigns that drove engagement, conversion, and guest frequency; weekly KPI reporting to measure results and guide strategy. Produced, styled, and art-directed photo and video content. Drove follower growth and engagement on Instagram and expanded the digital ecosystem across web and third-party platforms.

Consultant, Social Media & Digital Strategy at Sidecar Doughnuts & Coffee

Built foundational social media and influencer marketing strategy for a startup; designed channel-specific strategies and KPIs; created and established content across platforms.

Consultant, Social Media, Influencer & Digital Strategy at Epic Reach

Developed social media and influencer strategies for global consumer brands targeting millennial moms; conducted early research on TikTok’s rise to inform agency and client opportunities.

Consultant, Social Media, Influencer & Digital Strategy at Wild by Nature

Established launch-ready social and influencer strategy with defined KPIs; produced photo, video, and copy content; recruited and managed influencer network with optimized reporting and ROI.

Associate Project Manager / Producer at Qooqoo

Managed health care client social campaigns, overseeing budgets, timelines, and asset delivery. Created briefs and SOWs; applied analytics and insight to refine strategy.

Account & Project Coordinator at Schiefer Chopshop

Coordinated campaign production, schedules, and client communications. Supported creative content production (video, photo, digital).

Assistant Media Strategist at Warner Bros. @ Omnicom Media Group

Built and analyzed post-campaign reports for Warner Bros. entertainment launches; optimized digital media spend using real-time research insights.

Digital Strategy & Marketing Intern at Fuel Industries

Developed digital strategy and marketing activities; supported client campaigns in LA.

Social Media Manager at Dating Directions

Managed social channels for dating directions, contributing to growth and engagement in Columbus, OH.

Social Media Manager – Channel Lead at Jenni’s Splendid Ice Creams

Owned end-to-end social presence from strategy and creative development to production, publishing, and analytics, driving performance across all platforms.

Marketing Manager – Lead at Sidecar Doughnuts & Coffee

Directed all marketing efforts for the brand, including social media strategy, digital campaigns, PR, partnerships, and in-store initiatives—defining the brand voice across digital channels.

Consultant, Social Media & Digital Strategy at Sidecar Doughnuts & Coffee

Built foundational social media and influencer marketing strategy; designed channel-specific KPIs; focused on engagement and visibility.

Consultant, Social Media, Influencer & Digital Strategy at Epic Reach

Developed social and influencer strategies for global consumer brands targeting millennial moms; conducted early research on TikTok’s rise to inform agency and client opportunities.

Consultant, Social Media, Influencer & Digital Strategy at Wild by Nature

Established launch-ready social and influencer strategy with defined KPIs; produced photo, video, and copy content; recruited and managed influencer network; optimized reporting and ROI.

Associate Project Manager / Producer at QooQoo

Managed healthcare client social campaigns, overseeing budgets, timelines, and asset delivery; created briefs and SOWs; applied analytics to refine strategy.

Account & Project Coordinator at Schiefer ChopShop

Coordinated campaign production, schedules, and client communications; supported creative content production (video, photo, digital).

Assistant Media Strategist at Warner Bros. @ OMD | Omnicom Media Group

Built and analyzed post-campaign reports for Warner Bros. entertainment launches; optimized digital media spend using real-time research insights.

Digital Strategy & Marketing Intern at Fuel Industries

Developed digital strategy and influencer marketing insights; supported campaigns in Los Angeles; internship-based role.

Social Media Manager at Dating Directions

Managed social media for a dating brand; grew audience and engagement in Columbus, OH; developed content and engagement strategies.

Social Media Manager – Channel Lead at Jenni's Splendid Ice Creams

Own end-to-end social media presence: strategy, creative development, production, publishing, and analytics. Published 4,700+ posts across Instagram, TikTok, and Facebook; generated 339M+ impressions and 4.1M+ engagements; grew TikTok to 1,200+ posts and 226K followers; created viral posts surpassing 1M views; expanded Instagram audience by 88K to 493K; delivered 153M impressions and 2.2M engagements.

Marketing Manager – Lead at Sidecar Doughnuts & Coffee

Directed all marketing functions: social media strategy, PR, partnerships, digital campaigns, and in-store activations. Grew Instagram community from 125K to 185K (+60K); built influencer/ambassador program; managed web, POP/POS, product launches, PR, and paid media; delivered weekly KPI reporting.

Consultant – Social Media & Digital Strategy at Sidecar Doughnuts & Coffee

Developed foundational social media and influencer marketing strategy; designed channel-specific KPIs; produced and published content across digital platforms.

Consultant – Social Media, Influencer & Digital Strategy at Epic Reach

Built social and influencer strategies for global consumer brands; conducted research on TikTok growth trends to identify client opportunities.

Consultant – Social Media, Influencer & Digital Strategy at Wild by Nature

Established launch-ready social and influencer programs with KPI dashboards; produced photo/video copy content for lifestyle and wellness audiences; recruited and managed influencer network to optimize ROI.

Associate Project Manager / Producer at QooQoo

Managed healthcare client campaigns; oversaw budgets, timelines, and asset delivery; drafted briefs and SOWs; applied analytics to improve strategy.

Account & Project Coordinator at Schiefer Chopshop

Coordinated campaign production schedules and client communications; supported creative development for video, photo, and digital assets.

Assistant Media Strategist at Warner Bros. Entertainment (Omnicom Media Group)

Built and analyzed post-campaign reports; optimized media spend based on insights; supported media strategy and execution.

Digital Strategy & Marketing Intern at Fuel Industries

Supported digital strategy and marketing initiatives; assisted in campaign execution for Los Angeles-based clients.