I'm a Phoenix-based social media strategist and entrepreneur with 5+ years of experience building brands through storytelling, content strategy, and data-informed creative direction. I transform online presence into high-converting digital ecosystems through thoughtful messaging, audience psychology, and platform-native content. I collaborate with creative professionals, startups, and global tech brands to drive meaningful growth. As the founder of a boutique social media agency, I develop brand strategies and content systems that align with business goals and foster community growth. Highlights include growing a destination wedding photographer's audience from 6K to 9.7K and increasing client engagement by 35% in the first three months, while leading a cohesive team to deliver high-performing content on time.

Lauren Russell

I'm a Phoenix-based social media strategist and entrepreneur with 5+ years of experience building brands through storytelling, content strategy, and data-informed creative direction. I transform online presence into high-converting digital ecosystems through thoughtful messaging, audience psychology, and platform-native content. I collaborate with creative professionals, startups, and global tech brands to drive meaningful growth. As the founder of a boutique social media agency, I develop brand strategies and content systems that align with business goals and foster community growth. Highlights include growing a destination wedding photographer's audience from 6K to 9.7K and increasing client engagement by 35% in the first three months, while leading a cohesive team to deliver high-performing content on time.

Available to hire

I’m a Phoenix-based social media strategist and entrepreneur with 5+ years of experience building brands through storytelling, content strategy, and data-informed creative direction. I transform online presence into high-converting digital ecosystems through thoughtful messaging, audience psychology, and platform-native content. I collaborate with creative professionals, startups, and global tech brands to drive meaningful growth.

As the founder of a boutique social media agency, I develop brand strategies and content systems that align with business goals and foster community growth. Highlights include growing a destination wedding photographer’s audience from 6K to 9.7K and increasing client engagement by 35% in the first three months, while leading a cohesive team to deliver high-performing content on time.

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Language

English
Fluent

Work Experience

Social Media Manager at Protocol Labs (Funding the Commons)
January 1, 2023 - December 1, 2023
Managed multi-platform content for a global web3 organization, built content strategy for event launches and live conferences, increased engagement during event windows, and produced brand-aligned graphics with cross-functional collaboration.
Founder / Social Media & Brand Strategy at Irresistibly Social
August 1, 2020 - Present
Founded boutique social media agency serving brands across tech, wellness, and creative sectors. Developed and executed custom content strategies, built messaging frameworks, and led client partnerships to drive growth and community engagement.
Social Media Intern at Homemade Social
January 1, 2020 - March 1, 2020
Assisted with content planning and copywriting for food, lifestyle & hospitality clients; managed community engagement and weekly posts; supported the creation of brand visuals in Canva.

Education

Bachelor of Science at Arizona State University
January 11, 2030 - December 9, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet