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Hi, I’m Laurenz Werner, a digital marketing professional and international Master’s student in Marketing. I specialize in growth strategy, social media management, and data‑driven campaign optimization. I have a proven track record developing digital campaigns, growing online communities, and translating analytics into actionable marketing strategies. I’m particularly passionate about purpose‑driven brands in travel, lifestyle, and sustainability, and I’m comfortable working independently in fast‑paced, remote startup environments. I excel at turning insights into strategy, building influencer partnerships, and coordinating creator-driven activations. I’m excited to contribute to innovative brands that value creativity, community, and measurable impact.…Hi, I’m Laurenz Werner, a digital marketing professional and international Master’s student in Marketing. I specialize in growth strategy, social media management, and data‑driven campaign optimization. I have a proven track record developing digital campaigns, growing online communities, and translating analytics into actionable marketing strategies. I’m particularly passionate about purpose‑driven brands in travel, lifestyle, and sustainability, and I’m comfortable working independently in fast‑paced, remote startup environments. I excel at turning insights into strategy, building influencer partnerships, and coordinating creator-driven activations. I’m excited to contribute to innovative brands that value creativity, community, and measurable impact.

Laurenz Werner

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I’m Laurenz Werner, a digital marketing professional and international Master’s student in Marketing. I specialize in growth strategy, social media management, and data‑driven campaign optimization. I have a proven track record developing digital campaigns, growing online communities, and translating analytics into actionable marketing strategies. I’m particularly passionate about purpose‑driven brands in travel, lifestyle, and sustainability, and I’m comfortable working independently in fast‑paced, remote startup environments. I excel at turning insights into strategy, building influencer partnerships, and coordinating creator-driven activations. I’m excited to contribute to innovative brands that value creativity, community, and measurable impact.…Hi, I’m Laurenz Werner, a digital marketing professional and international Master’s student in Marketing. I specialize in growth strategy, social media management, and data‑driven campaign optimization. I have a proven track record developing digital campaigns, growing online communities, and translating analytics into actionable marketing strategies. I’m particularly passionate about purpose‑driven brands in travel, lifestyle, and sustainability, and I’m comfortable working independently in fast‑paced, remote startup environments. I excel at turning insights into strategy, building influencer partnerships, and coordinating creator-driven activations. I’m excited to contribute to innovative brands that value creativity, community, and measurable impact.

Available to hire

Hi, I’m Laurenz Werner, a digital marketing professional and international Master’s student in Marketing. I specialize in growth strategy, social media management, and data‑driven campaign optimization. I have a proven track record developing digital campaigns, growing online communities, and translating analytics into actionable marketing strategies. I’m particularly passionate about purpose‑driven brands in travel, lifestyle, and sustainability, and I’m comfortable working independently in fast‑paced, remote startup environments.

I excel at turning insights into strategy, building influencer partnerships, and coordinating creator-driven activations. I’m excited to contribute to innovative brands that value creativity, community, and measurable impact.

Skills

Data Visualization

Experience Level

Data Visualization

Intermediate

Language

English

Fluent

German

Fluent

Work Experience

Marketing Manager & Project Consultant at Bout Gamers

October 1, 2024 - July 1, 2025

Led influencer and social‑media campaigns for a fast‑growing esports platform, boosting community engagement by approximately 20–35%. Analyzed customer engagement and campaign performance to identify optimization opportunities and support strategic decision‑making. Coordinated 5–10 creator‑driven activations per year, ensuring consistent performance and campaign quality. Delivered data‑driven insights that informed key strategic decisions and enhanced overall campaign outcomes.

Community Manager & Project Consultant at BURNING SEVEN GMBH

October 1, 2021 - July 1, 2025

Led community operations and collaborations, increasing digital community engagement by approximately 25%. Established brand partnerships and activation formats that strengthened presence across key digital channels. Implemented structured communication workflows, improving response times and overall user interaction quality.

Social Media & Community Manager at Bout Gamers

January 1, 2023 - November 1, 2024

Supervised daily social‑media operations and content management to sustain organic audience growth. Increased engagement per post by 15–20% through refined content formats and active community interaction.

Event Project Organizer at Clubbing Events at the Justizpalast

March 1, 2019 - February 1, 2020

Organised end‑to‑end event operations, including planning, budgeting, logistics and partner coordination, resulting in successful events with strong attendance.

Internship Marketing & Sales at SK Rapid Wien GmbH

October 1, 2018 - October 1, 2019

Created advertising initiatives and fan‑engagement campaigns for Austria’s biggest football club.

Internship Marketing Department at ERSTE BANK AG

July 1, 2017 - August 1, 2017

Supported internal marketing initiatives and event coordination for client campaigns; assisted internal business teams with research, reporting, and documentation for senior management.