Laurenz Werner
Hi, I’m Laurenz Werner, a digital marketing professional and international Master’s student in Marketing. I specialize in growth strategy, social media management, and data‑driven campaign optimization.
About
Hi, I’m Laurenz Werner, a digital marketing professional and international Master’s student in Marketing. I specialize in growth strategy, social media management, and data‑driven campaign optimization. I have a proven track record developing digital campaigns, growing online communities, and translating analytics into actionable marketing strategies. I’m particularly passionate about purpose‑driven brands in travel, lifestyle, and sustainability, and I’m comfortable working independently in fast‑paced, remote startup environments.
I excel at turning insights into strategy, building influencer partnerships, and coordinating creator-driven activations. I’m excited to contribute to innovative brands that value creativity, community, and measurable impact.
- 5 years' experience
- Joined February 2026
Skills· 1
Languages
- EnglishFluent
- GermanFluent
Industry experience
- Media & Entertainment
- Gaming
- Travel & Hospitality
- Professional Services
- Software & Internet
Work experience· 6 roles
Led influencer and social‑media campaigns for a fast‑growing esports platform, boosting community engagement by approximately 20–35%. Analyzed customer engagement and campaign performance to identify optimization opportunities and support strategic decision‑making. Coordinated 5–10 creator‑driven activations per year, ensuring consistent performance and campaign quality. Delivered data‑driven insights that informed key strategic decisions and enhanced overall campaign outcomes.
Supervised daily social‑media operations and content management to sustain organic audience growth. Increased engagement per post by 15–20% through refined content formats and active community interaction.
Led community operations and collaborations, increasing digital community engagement by approximately 25%. Established brand partnerships and activation formats that strengthened presence across key digital channels. Implemented structured communication workflows, improving response times and overall user interaction quality.
Education
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